Nike’s Continued Investment in the CDO Confirms a Concern for StockX and GOAT

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Nike’s anti-theft buckle is different from all previous sneaker anti-theft buckles. This time, Nike’s anti-theft buckle contains RFID tags and uses RFID technology. Source and pic via: https://www.nfctagfactory.com/news/Nike-will-introduce-RFID-as-a-new-means-of-after-sales-counterfeit-detection.html If you haven’t picked up a copy of my book I have signed copies available on the site. You can use the link below: Nike’s Consumer Direct…

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ASICS Launches #IMOVEME Campaign | The Largest Marketing Campaign for the Brand in 25 Years

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Moving changes you for the better. After you move, you always feel stronger and happier. -> #ASICS #IMoveMe Source: ASICS Kobe, July 31st, 2017 – Today, true sport performance brand ASICS unveils a new global brand message, identity, retail concept and powerful integrated brand activation – the brand’s most significant marketing initiative in over 25 years….

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