The collection launched on January 26, ahead of a monumental match-up: the third annual NBA x HBCU Classic on February 17 during NBA All-Star Weekend. For the first time ever, the game will see two Under Armour schools, Virginia Union and Winston-Salem State, go head-to-head. Both teams will be featured in Under Armour’s digital and social storytelling…
The list of people having an impact on the intersection of golf, fashion and entertainment isn’t long. One at the top of that list would certainly be legendary entertainer Bing Crosby, who in 1937 started the popular Crosby Clambake, an annual event that brought musicians, actors, celebrities, and professional golfers together for a friendly competition around a sport…
0:00 Intro Nike may have reached a peak in 2023 but their redeeming quality is an ability to lock down real estate in the right areas. The data in SNKRS and the Nike app provides considerable insight into where the brand should open physical doors. While footwear and apparel are the obvious drivers of revenue,…
adidas is almost done with the recovery from the YZY debacle which has been extremely problematic for the brand in the U.S. There is not a reason to rehash how the billion-dollar partnership skewed how the brand operated in America. There is not a reason to bring up how the Fear of God partnership has…
On Running, HOKA, Newton Running, NNormal, Hylo Athletics, NOBULL, Tracksmith are all brands gaining traction in a saturated marketplace. These brands looked towards the general and accessible sports: training, running and fitness to capture marketshare. These sports don’t have an age cutoff or limitations on who can compete or participate. Anyone can lift weights or…
I’ll ask this question now before moving too far ahead. What brand is Matthew Boling wearing at the start of this training session? Don’t peak and scroll down or it becomes apparent. At 14 seconds in you can see clearly, he’s wearing an interesting running shoe. I won’t write the brand yet because you need…
A Performance Running Shoe The Felix Runner, an innovative choice in women’s running shoes, redefines comfortable running. Engineered with FemiformityFIT Technology, our neutral running shoe offers unparalleled comfort and precision. Source: The Felix Runner – Avalanche Allyson Felix had retired. She was eating chicken wings when the U.S. 4 x 400 team needed a replacement…
Source: New Balance Unveils the Newest Version of the FreshFoam X Family with the FreshFoam X 1080v13 When a brand delivers a new product and they roll it out with imagery across the spectrum without leaning on retro or trying to coax sneakerheads into buying into their brand, it shows an understanding that the majority…
adidas celebrated history in the making yesterday as the University of Nebraska-Lincoln Women’s Volleyball team broke the attendance record for any women’s sporting event in global history Source: adidas Celebrates Future of Sport with Record-Breaking Crowd in Nebraska, Signs Star Volleyball Player Lexi Rodriguez to NIL Deal One of adidas’ biggest downfalls has been the…
American JuVaughn Harrison took down Tokyo gold medalist Mutaz Barshim with a clutch final jump of 2.35 meters to win the London Diamond League high jump. Puma completely dominates men’s high jump. In a previous post I discussed Mutaz leaving Nike for the Cat. I also shared the battle of the 2022 Wanda League Championship…
The Saysh One is a snug fit. We recommend sizing up half a size. The Saysh-AKA collaboration aims to unite two communities of strong and empowered women to create a product representing their shared values. To that end, $10 of every sale will go to AKA’s 501c3 “Childhood Hunger Initiative Power Pack” Program (“CHIPP”) Source: Saysh One –…
I recently had a dialogue with the Wolverine Worldwide team on increasing their demographic and reach for Merrell and Saucony. In that discussion I talked about the lack of Saucony highlights in track and field and why this could potentially be a small and inexpensive method of garnering favor with a demographic the brand isn’t…
How Motion and Emotion Power Jordan Brand Design for the Next Generation — NIKE, Inc. I responded to a Tweet on Nike’s release strategy for Jordan Brand. After responding I realized that I hadn’t done a research dive into what JB has been working on and if they have completely relegated their marketing to IG,…
Back for its 8th year, the elite football camp welcomed 50 of the best juniors and seniors in high school football to one of the most coveted events in the UA Next circuit Future 50 Cranks Up the Preseason Heat (underarmour.com) Marketing and branding are often confused for understandable reasons. The process of advertising to…
No Time to Read? Watch the Video: Track and Field Could Be the Next Driver of Sportswear | Part 1 Professors have had to adjust how they instruct the next generation of leaders and thinkers due to Digital Chunks. Because of a constant connection to the phone and an array of media options, students are…
Which Brands Won Track & Field’s Diamond League 2022? Nike 16 wins adidas 7 wins Puma 5 wins New Balance 3 wins (Femke won 2) Mizuno 1 win Orlen 1 win Asics 1 win Jako 1 win Nike dominated the World Championships in 2022, but the irony was an event at Hayward Field wasn’t marketed…
MARCH 2–5 | INDIANAPOLIS, IN Get ready for the 2023 NFL Scouting Combine where NFL hopefuls have an unrivaled opportunity to showcase their skills and abilities ahead of the NFL Draft. We can’t wait to deliver an immersive, reimagined prospect experience that includes our latest performance gear built into the training kits provided to each…
I was in the process of trying on apparel and footwear from Under Armour’s Black History Month collection and I went on a rant about why brands decide to create niche, limited drops that unfortunately are isolated from a more diverse consumer base when it shouldn’t be. I spoke so long I had to cut…
Under Armour’s Sharon Lokedi Wins NYC Marathon in Distance Debut On Sunday, November 6, Sharon Lokedi, of UA Mission Run Dark Sky Distance won the 2022 New York City Marathon wearing a World Athletics-approved prototype of the next iteration of the UA Flow Velociti Elite, with a time of 2:23:23. When Under Armour took over…
Source: Coco Gauff Signs Extension Contract with Longtime Sponsor New Balance The importance of New Balance’s signature sneaker with Coco Guaff is immeasurable, although it won’t show up in the sales column. This signature sneaker and the contract extension shows a dedication to women in sports. In a recent post on Saysh, Allyson Felix’s footwear…
PUMA Wins Gold by adding Mutaz Essa Barshim with Gianmarco Tamberi | Why the Niche is More Important Than Ever Less than a month ago I stated Puma pulled off an Avengers styled assembly of explosive athletes when they landed Mutaz Barshim, Abby Steiner and Elaine-Thompson-Herah. What I didn’t know was that Puma had also…
On had a very strong first half of 2022, with second quarter 2022 results again exceeding expectations to surpass CHF 500 million net sales for the half year. Q2 2022 net sales increased by 66.6%, driven by a strong wholesale growth of 70.1% and DTC growth of 60.8%, as well as continued exceptional momentum and…
