This season, Blue Version returns to once again take up its mantle as the pinnacle expression of the Trefoil brand. Source: adidas Originals Presents: Blue Version Fall/Winter 2022 Drop One I recently wrote a post discussing the lack of performance basketball marketing adidas has done during the NBA Finals, although the brand has one of…
Returning on May 25th, the Y-3 QASA HIGH is available globally at adidas.com/y-3, on CONFIRMED, in store, and through select retailers. Source: adidas and Yohji Yamamoto Re-Introduce the Iconic Y-3 QASA HIGH The rise and recovery of adidas began around the same time as the Y-3 was introduced. There is often a misconception about design cues and design…
Source: adidas – adidas and Foot Locker, Inc. Announce New Long-Term Strategic Partnership (adidas-group.com) adidas is one of my favorite brands. When they are in their bag, the result is considerable growth and an attachment to sneaker culture and regular consumers that rivals any brand. When the company isn’t in their bag and they…
In a recent Insider Ties, I stated New Balance’s The Track and ASICS’ Meta Time Trials are finally creating the movement to counter Nike’s amazing growth. In a video for that discussion, I stated adidas would also be utilizing a strategy Nike initiated with Breaking2, the livestream of brand athletes competing to break records. On…
Today, adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport. Source: Imagining A More…
It should be stated that supply chain issues are hindering the work which could be taking place at this time. There are several moments where sneaker companies are able to generate considerable interest around the basketball segment: The holiday season – This is traditionally the moment when Nike drops a Jordan 11. They released the…
adidas’ basketball landing page has been updated. I, like many others, expected a Fear of God x adidas showing at All-Star Weekend after the Innersect launch/teaser, but a year and half into the relationship, with offices moved to L.A., the footwear and apparel side of FOG has been over the top secretive. The brand has…
Today, adidas Running unveils the adidas Adistar – designed to help runners go beyond what they thought was possible and take on their longest runs yet. Inspired by the idea of perpetual motion and te Source: GOING THE DISTANCE: THE ADIDAS ADISTAR RUNNING SHOE SHOWCASES THE ART AND SCIENCE OF THE LONG, SLOW RUN I…
Just eight months after the breakthrough concept was introduced, we are announcing the commercial launch of FUTURECRAFT.FOOTPRINT. Taking our brands’ collaborative concept shoe from moonshot project t Source: SCALING UP COLLABORATION TO LEAVE A LASTING FOOTPRINT ON THE SPORTSWEAR INDUSTRY WITH ALLBIRDS When adidas partnered with Allbirds to develop a more carbon neutral running shoe,…
A few years ago, I developed the concept NICHE-OUT MARKETING & E.N.D.E.A.R.S© I reached out to marketing teams to earn consults with brands. My goal was to change the method of storytelling and to highlight both designers and athletes instead of relying heavily on sneaker blogs that focused primarily on the end result, product. E.N.D.E.A.R.S….
There are many who claim GOAT, but there is only one ACE. The City of Chicago officially celebrates the extraordinary life achievements of basketball icon Candace Parker with a proclamation marking to Source: THE CITY OF CHICAGO PROCLAIMS SEPTEMBER 16 “CANDACE PARKER DAY” AHEAD OF HER NEWEST COLLECTION There isn’t any secret that I’ve longed…
As athletes continue to return to competition, we are celebrating sport this summer with our biggest multi-sport assortment of performance footwear to date. With the celebration of all sports, all tea Source: CELEBRATING THE SUMMER OF SPORTING COMPETITION WITH PERFORMANCE FOOTWEAR DESIGNED TO INCLUDE ALL SPORTS, TEAMS, AND ATHLETES The Olympics offer a moment for every brand…
I was browsing using the Firestick a few nights ago and an ad showed up in the app for adidas Summer Running. I clicked through and there was a previous Live Stream associated with the product. In the app, Reebok and New Balance were highlighted as well. The same woman was used in the presentation…
I keep my notifications on, so randomly I’ll get an update from the FootLocker app, that takes me away from what I’m doing because it speaks to a topic I’ve written about. A few weeks ago I wrote this post: Nike is Finally Taking a Loss, but it’s Not Where You Expect That post was…
Dee Wells @DeeWellsOSD on Twitter, shared the Brooks Brothers x Fila collab and began a dialogue that eventually led to the question, exactly who is this collection built for? Brooks Brothers hasn’t been performing very well lately as the athleisure trend has hindered the brands reach and Covid has taken the focus off of suits….
While adidas hasn’t been burning up the sneaker market with general release product, they have been placing considerable emphasis on sustainability. Their new three paths strategy (reads more like four paths), similar to Nike’s Move to Zero, is a commendable start, which features a resale strategy as well, but it has its problems. Source: THREE…
Updated with Video: I did this video to take a regional look at adidas. This video is attempting to establish the complex issues around the roll out of the new UltraBoost 21. Posts on arch that were referenced in this video: https://arch-usa.com/adidas-should-pull-back-from-traditional-sneaker-retail-with-the-ultraboost-21/ https://arch-usa.com/forced-or-opportunistic-contraction-empty-shelves-at-sneaker-retail/ Retailers mentioned in this video: Breakaway Running: http://breakawaymemphis.com/ Fleet Feet: https://www.fleetfeet.com/ A…
Designers, Collaborators, and Influencers are driving the creative process behind collections, but do brands really need to work with people outside of their companies? What do you think about Jerry Lorenzo working with adidas so soon after his most recent collection release with Nike. Will this propel adidas in basketball? Links in the article: adidas…
The Pharrell adidas line has more traction on the international market than on the North American market. At one point, a Pharrell HU meant an immediate sell out for adidas. Starting with the Tennis HU, Pharrell’s releases have sat on shelves and become discount models. The Tennis HU was a 100 dollar shoe that dropped…
Times may change but dreams never waver. We support and understand the decision made now, so we can come back stronger later. Keep the torch burning. We’ll see you in 2021. Source: READY FOR SPORT: WHAT’S ONE MORE When I developed Niche Out as a concept it was to sit down with brands to move…
Under Armour is backing out of their deal with UCLA. There are a few possible reasons why this is taking place: https://arch-usa.com/under-armour-ceo-patrik-frisk-wrote-a-letter-on-equality-under-armour-has-a-chance-to-rebuild-itself/ In the post on the link above, I show the timeline of the collapse of UA’s share price on the stock market. This underscores every action UA is taking at this time. Taking…
Source and picture from adidas: CREATING LASTING CHANGE NOW The picture above is from the adidas website. I wrote this after reading about and listening to the accolades placed on sneaker brands for working on problems with workplace racism. Systemic racism prevents the ability to educate where it’s needed the most; with White people. White…
