2022 World Athletics Championships: A day-by-day guide to the biggest women’s events at Oregon22 and details on how to watch (TV and streaming). Runs July 15th to 24th. Source: Overall Event Schedule Source: 2022 World Track and Field Championships: Women’s Events Niche sports are no longer niche. As traditional television ratings slide, the idea that…
Connecticut Sun 89 Indiana Fever 81 A fairly quiet night in the W with only 1 game, but with the heat from the Sun and Fever, trying to reach a boil, the game was out of reach by the fourth. Although the final was 89-81, which looks competitive, the Fever fell short in a comeback…
The Waffle One is a modern take on the classic Waffle Trainer from Nike. The shoe features the waffle sole, but it’s given a modern take with a nod to Beaverton 1972. Throughout various sections of the upper is the EST. 1972 nod to the Waffle and Nike. On this version you can see clearly…
While the site is focused on the sneaker industry and business analysis primarily, I wanted to do a short run of a Daily Inside Hoops of the W to see if SEO would improve. My goal? I want to see if ESPN and other sports channels are intentionally overlooking the W or are they allotting…
The Air Max Genome hearkens back to the 2000s and if you know your sneakers, you can immediately see the tie in to the 2009 Air Max. While that model used flywire and fused overlays, the Genome ups the ante with a durabuck fused upper and retains the ribbed midsole, max air cushioning set up,…
MEET THE CURRY 4 REIMAGINED WITH MODERN PERFORMANCE TECHNOLOGY Source: INTRODUCING CURRY FLOTRO In 2017 Golden State won the Chip and KD was celebrated as the MVP. Under Armour had failed throughout the season to celebrate Curry. KD, a Nike endorsed athlete, had diminished Steph’s light and some would argue Nike and KD slowed Under…
The Air Max Genome hearkens back to the 2000s and if you know your sneakers, you can immediately see the tie in to the 2009 Air Max. While that model used flywire and fused overlays, the Genome ups the ante with a durabuck fused upper and retains the ribbed midsole, max air cushioning set…
Source: The World’s Most Comfortable Shoes Allbirds was the darling of Silicon Valley. The sneakers became a part of the VC attire. The simple, understated design allowed wearers to feel like they were being more eco-conscious, and the sneakers gave fans a chance to dress sans logos. The eucalyptus fiber and sugar sneaker funded to…
StockX has been the fastest growing sneaker resale platform created. The company launched with influencers and the “Now You Know” ads featuring Wale and YouTubers like Foamer Simpson to gain credibility with the sneaker community. They then landed in a Super Bowl ad with Rocket Mortgage. Following those marketing strategies up, the platform rolled out…
image via ECCO Responsibility – ECCO Group As a source of information for the sneaker industry, diversifying content by attempting to navigate the issues of sustainability in this industry is a difficult and frustrating process. After attending the Footwear Innovation Summit in 2019, I began documenting and learning as much as I could about manufacturing,…
This list won’t be either/or. There will be a combination of simplicity and subtlety in some instances, and design and uniqueness to make the list. The goal is to deliver insight into work taking place alongside of more popular sneaker collabs. Overlooked means there won’t be any New Balance or Jordan Brand collabs, but this…
Breanna Stewart’s debut signature basketball sneaker is the first for a woman athlete in 12 years Source: PUMA HOOPS AND BREANNA STEWART UNVEIL THE STEWIE 1 Sneaker and sports blogs are celebrating the first women’s signature sneaker in over a decade. The pictures are being shared of the Quiet Fire version of the Stewie 1….
The Metcon 7 continues Nike’s foray into Crossfit with an upgrade in tech and some surprising small features that certainly make it one of the best training shoes on the market. The shoe features Hyperlift for squats, React cushioning for impact, a medial and lateral rubber wing to prevent abrasion and damaged to the shoe…
COMUNITYmade premium and custom shoes handmade locally in Los Angeles COMUNITYmade is located in Downtown Los Angeles. They are mission centered business that makes donations to charity with ever pair of sneakers ordered. The shoes are handmade when you order them by a shoe cobbler in L.A. The quality of the sneakers is amazing. These…
https://www.merrelltestlab.com Trail running isn’t an easy task and simply moving from 5K to Trail, isn’t straightforward. Most runners who find themselves in a rut from staring at the track surface or burned out on finding unique challenges when running on an off the sidewalk looking at the same houses through their neighborhoods will begin to…
The Flight School version of the Air Jordan 36 features an all-over graphic of quotes for things you’ll learn when you attend MJ’s Flight School. The sneaker also includes elements from the OG Jordan 6 like the lace cover and nods to the classic model.
Having first collaborated on the iconoclastic SST Ammonite shoe as part of the brand’s Catalyst for Change program in 2020, adidas Originals and MRBAILEY have come together once again Source: adidas Originals and MRBAILEY Announce their Collaborative Partnership In recent weeks Kanye has called out adidas for “stealing” his design ideas. The claim isn’t without…
Onitsuka Tiger Autumn Winter 2022 Collection コンセプトはShadow(陰影) Source: AUTUMN WINTER 2022 | Onitsuka Tiger Japan The layered, deconstructed utility look remains an aspect of fashion for brands trying to capture the essence of Japanese street culture. It would seem that the trend of Gorpcore would be fading, but this would imply that the Japanese care…
Source: VIN 001 Escalade-V Heats Up The Block At Barrett-Jackson On Friday Barrett-Jackson leads their first auction of the season with a charity car event. The auction was started with Mike Simons, chief engineer of the Cadillac Escalade dropping the gavel to begin the bidding. All proceeds from the auction benefitted the Center for Creative…
This version of the Jordan 1 Mid could have the nickname Mariners or Liberty as the color is perfect to rock with either team.
The Cloudstryk Fairbanks runs true to size. With, Suede Cotton, Stretch Mesh, Black Custom molded TPU lace system, Stryktec® midsole, Oval lace and black 2nd lace color Source: CLOUD STRYK / FAIRBANKS Easily one of the dopest sneakers to drop this year, The Cloudstryk Fairbanks arrives in a snowy Alaska color with black ice peeking…
COMUNITYmade KX Lab Reshoring: the practice of transferring a business operation that was moved overseas back to the country from which it was originally relocated Sneaker media is weighed down by the constant releases by Nike and the larger brands. Sneaker culture is driven by Jordans and Yeezy. On this site, there are over 1300…
