Under Armour Breaking Up With UCLA is Emblematic of a Broken Marketing Machine

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Under Armour is backing out of their deal with UCLA. There are a few possible reasons why this is taking place: https://arch-usa.com/under-armour-ceo-patrik-frisk-wrote-a-letter-on-equality-under-armour-has-a-chance-to-rebuild-itself/ In the post on the link above, I show the timeline of the collapse of UA’s share price on the stock market. This underscores every action UA is taking at this time. Taking…

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Insider Ties: Ep. 181 | Quick Thoughts on the Allbirds x adidas Partnership

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Pre-Order my new book “Sneaker Resale & Retail in the New Normal”: https://arch-usa.com/product/sneaker-resale-retail-in-the-new-normal-navigating-the-sneaker-industry-in-a-dtc-world/ adidas is partnering “with Allbirds, as we seek answers on our joint mission to create a sports-performance shoe with the lowest carbon emissions.” This is an admirable task, but is definitely worth a deeper dive. Allbirds is a company built on the…

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Insider Ties Ep. 180: ASICS CO2 Report, adidas Uniforia, Jordan Brand Wings 2020 & Ewing Athletics

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Four important sneaker industry stories: 1:13 ASICS decreases their carbon emissions 27,9% of every pair of shoes made: https://corp.asics.com/en/press/article/2020-05-25-1 3:25 adidas utilize art in the upcoming release of their new futbol/soccer boots. The Uniforia collection is, “Revealing striking new colour designs across our Predator , Nemeziz , Copa and X franchises with the release of…

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Apps & e-Commerce | Nike Goes Bilingual and Sole Collector Launches, Again

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The new Sole Collector app gives users the ultimate price-comparison tool for buying sneakers. Source: The Sole Collector App Is Here Source: Nike.com and the Nike App are Going Bilingual in the United States In my upcoming book: https://arch-usa.com/product/sneaker-resale-retail-in-the-new-normal-navigating-the-sneaker-industry-in-a-dtc-world/ my goal is to establish that there are opportunities in a world that is undoubtedly saturated…

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International Women’s Day 2020 and Curry 7 B-Amazing Colorway | An Under Armour Prediction for 2020

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Stephen Curry Teams Up With Storm Reid On International Women’s Day Curry 7 Colorway Buy the B Amazing: https://www.underarmour.com/en-us/pid3023595-500?iid=hero&iidasset=FW19_BBALL_CURRY7_500_PRM Source: International Women’s Day 2020 and Curry 7 B-Amazing colorway I was out doing shopping to see which brands are beginning to pick up momentum heading into spring and surprisingly there were several shoes in resale…

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LeBron’s UNKNWN Sneaker Shop Reveals Renderings for Wynwood with Official Opening Date

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UNKNWN (@unknwn) reveals the final exterior renderings for their upcoming Wynwood location (opening in the coming weeks).    NEW INFORMATION: Store is set to officially open on Thursday, December 5, 2019 Design led by John Maragaritis, the multi-faceted artist and designer behind New York Sunshine in collaboration with UNKNWN founders LeBron James, Jaron Kanfer, and Frankie Walker Jr. Part…

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Nike Live Launches in Key Cities of Long Beach and Tokyo Signaling the Trend of Small & Fast for Big Brands

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Digital speed and personal service combine to create locally-relevant shopping experiences at the forefront of cross-channel retail. Source: Nike Live Launches in Long Beach and Tokyo Let’s take a visit to 2017. Nike’s stock share price was in the dumps, adidas was killing it in marketing and product, and Champion gear was being rocked like…

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