$HIBB  Hibbett Sports Begins to Clean House with City Gear Acquisition | City Gear to lay off 51 in Shelby County – Daily Memphian

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City Gear, a retailer of premium athletic footwear, apparel and accessories. Source: City Gear to lay off 51 in Shelby County – The Daily Memphian In a report by Elle Perry of the Daily Memphian news outlet: City Gear LLC plans a permanent layoff of 51 workers in Shelby County, effective Feb. 2. The Memphis-based…

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Why the adidas MakerLab Limited-Edition Campus 80s x StockX IPO is Flawed for Both StockX and adidas

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Honoring its ongoing ambition to elevate creators worldwide, adidas presents Campus 80s MakerLab , the next chapter of the brand’s collaborative-creation platform that unleashes unlimited possibilitie Source: adidas MakerLab propels emerging designers to bring limited-edition Campus 80s Into the Global Marketplace When Josh Luber started StockX the immediate idea behind the company was to truly…

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Where Is Lightstrike? Ultraboost 19 coming with Launch of ‘Feel The Boost’ Campaign

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Sam Handy, VP Design, adidas Running, said, “Boost is our great running midsole technology, providing the best in comfort and energy return in all conditions. We continue to evolve the material to create different cushioning experiences for different runners. For Ultraboost 19, we added 20% more Boost to a completely streamlined upper construction and Torsion design, giving runners more energy return in every…

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Nike’s Continued Investment in the CDO Confirms a Concern for StockX and GOAT

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Nike’s anti-theft buckle is different from all previous sneaker anti-theft buckles. This time, Nike’s anti-theft buckle contains RFID tags and uses RFID technology. Source and pic via: https://www.nfctagfactory.com/news/Nike-will-introduce-RFID-as-a-new-means-of-after-sales-counterfeit-detection.html If you haven’t picked up a copy of my book I have signed copies available on the site. You can use the link below: Nike’s Consumer Direct…

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adidas Breaks Barriers by Creating a Streaming Platform for Women’s Sports

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Women in sport lack visibility – research shows thatonly 4% of sports media coverage in the U.S. is dedicated to women’s sport[1]– adidas is tackling this problem head on by pursuing equality and representation in the media. It’s timely that the Three Stripes is introducing a program in support of women. Actually they are reintroducing a program. There…

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Foot Locker Shifts to Subscription Service via  12.5 Million Dollar Investment into Rockets of Awesome 

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Foot Locker is investing $12.5 million in children’s apparel company Rockets of Awesome. Source: Foot Locker is investing $12.5 million in kids’ clothing company Rockets of Awesome—the latest in a string of deals CNBC has taken the time to write a smart post on the investment of Foot Locker into youth subscription service Rockets of…

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