Here is your official recap of the adidas Campus 80s StockX IPO. Source: The adidas Campus 80s StockX IPO Recap – StockX News A few weeks ago, prior to the adidas x StockX launch of the 80s capsule I wrote that the collab between adidas and StockX was not going to work. I gave compelling…
City Gear, a retailer of premium athletic footwear, apparel and accessories. Source: City Gear to lay off 51 in Shelby County – The Daily Memphian In a report by Elle Perry of the Daily Memphian news outlet: City Gear LLC plans a permanent layoff of 51 workers in Shelby County, effective Feb. 2. The Memphis-based…
Honoring its ongoing ambition to elevate creators worldwide, adidas presents Campus 80s MakerLab , the next chapter of the brand’s collaborative-creation platform that unleashes unlimited possibilitie Source: adidas MakerLab propels emerging designers to bring limited-edition Campus 80s Into the Global Marketplace When Josh Luber started StockX the immediate idea behind the company was to truly…
Footlocker’s Greenhouse is an incubator that will provide an introduction to small brands and artists who are looking to reach people interested in supporting indie fashion labels that won’t be covered on the major sneaker and streetwear websites. The problem is the App launched on September 17th, 2019 with the founder of PSNY which isn’t…
Merchandising and marketing is no longer a retail aspect that takes place only in brick and mortar. When a store begins to analyze the strengths and weaknesses of a product or a brand, traditionally they had the help of the brand through wall art or displays. Kid’s Footlocker is in the unique position of…
Source: Find us on 609 Fifth Avenue, New York City! – PUMA CATch up This space won’t make any money. I wanted to get this out of the way. With the costs of commercial leasing in New York, PUMA probably can’t generate enough in sales to turn a profit, but this space isn’t about profit….
Below you’ll find a few transcribed notes from the Q&A of the conference call and a link to my earlier prediction on what would take place during today’s call. Piper Jaffray: Strong second quarter on footwear, how are you thinking about footwear in the second half? Patrick answers: The new go to market through 360…
Sam Handy, VP Design, adidas Running, said, “Boost is our great running midsole technology, providing the best in comfort and energy return in all conditions. We continue to evolve the material to create different cushioning experiences for different runners. For Ultraboost 19, we added 20% more Boost to a completely streamlined upper construction and Torsion design, giving runners more energy return in every…
BEAVERTON, Ore., June 27, 2019 – NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2019 fourth quarter and full year ended May 31, 2019. Source: NIKE, Inc. Reports Fiscal 2019 Fourth Quarter and Full Year Results Nike is a 50 year old company. Typically old companies move sluggishly and don’t adjust and adapt…
The retailer, which has yet to make a profit, runs a secondhand market for authentic luxury goods Source: Luxury second-hand site The RealReal sees stock jump 45% after IPO Look at the quote above and you will find all that you need to know about why the current retail environment is extremely flawed. A company…
Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates A few weeks ago I discussed why traditional retail needs to be wary of brands. I stated: Underpaid and overworked are the tenets of retail. This leads to higher turnover. Brand stores pay more than traditional retail. This almost always means that…
The StockX commercial below originally launched in November of 2018. The spot doesn’t feature any famous people. The commercial does include a lot of famous kicks; which makes it appear that the ad is targeted to ‘sneakerheads’ but with the shifting nature of the consumption of media by young people and the fact that the…
A few months ago I wrote that adidas had combined with an accelerator program in Paris and they created an incubator that included over ten tech companies. The constant investment into tech appeared to be primarily in the digital space. adidas Sets Up at Platform A in Paris | The Battle for Startups In the…
Nike’s innovation and introduction of new tech in performance and lifestyle led to a huge resurgence that began in 2017 at the time of their Investor’s Day in October. This is well known among anyone who has been following the company for any amount of time during the push towards DTC. Today the uncertainty around…
This week I wrote a number of compelling articles on the site at https://arch-usa.com. As always there were a few topics that I didn’t get to because of time and this Insider Ties will focus on two stories that you might find important. Vans awarded 75,000 dollars to Flagstaff High School in their Vans Custom…
Nike’s anti-theft buckle is different from all previous sneaker anti-theft buckles. This time, Nike’s anti-theft buckle contains RFID tags and uses RFID technology. Source and pic via: https://www.nfctagfactory.com/news/Nike-will-introduce-RFID-as-a-new-means-of-after-sales-counterfeit-detection.html If you haven’t picked up a copy of my book I have signed copies available on the site. You can use the link below: Nike’s Consumer Direct…
(photo via adidas) In the following video from Kare 11 it’s explained that the new IG shopping experience is primarily targeting women. 20 Brands have been included in the rollout. Details aren’t clear on when smaller brands will be able to capitalize on the new feature. Check out the video below: Now that you’ve done…
Women in sport lack visibility – research shows thatonly 4% of sports media coverage in the U.S. is dedicated to women’s sport[1]– adidas is tackling this problem head on by pursuing equality and representation in the media. It’s timely that the Three Stripes is introducing a program in support of women. Actually they are reintroducing a program. There…
This is a new category on the site. In my book Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail, I discuss why 3rd Party Platforms like GOAT and StockX were able to slide into the market and gain a considerable share of sneaker sales (hint-returns). In that section I discuss my…
Foot Locker is investing $12.5 million in children’s apparel company Rockets of Awesome. Source: Foot Locker is investing $12.5 million in kids’ clothing company Rockets of Awesome—the latest in a string of deals CNBC has taken the time to write a smart post on the investment of Foot Locker into youth subscription service Rockets of…
Shop at Vans.com for Shoes, Clothing & Accessories. Browse Men’s, Women’s, Kids & Infant Styles. Get Free Shipping & Free Returns 24/7! Source: Vans® | Official Site | Free Shipping & Returns When VF Corp acquired Vans the company was an afterthought. Since it’s acquisition however it has grown, “From just over $300 million in…
Kawhi Leonard is unapologetically himself. Source: Kawhi Leonard – Changing the Game – New Balance New Balance has officially shifted back into basketball. The shoe they’ve created is named the OMN1S… I can’t pronounce that and that’s not a good thing. adidas recently did the whole, numbers in the name thing and I wasn’t fond…
