adidas has a right to be excited about their double digit growth in the US. Their growth is also impressive in the international markets specifically Asia Pacific. While any growth is a positive, the reality is that if you take a team in basketball who goes 4-20 in one year and the following year they…
Source: StephIQ Alright, before you begin browsing and looking everywhere for C2UA, I made it up. I tend to do this with brands when I’m discussing something that the brand has failed to give a name to. Before Nike developed CDO (Consumer Direct Offense) I described it using the generic DTC title which began showing…
Source: http://investor.underarmour.com/releasedetail.cfm?ReleaseID=1065604 In a recent article I discussed that Foot Locker Inc. was one of the few sneaker stores that has the ability to offset what is occurring as big brands begin to act more like Warby Parker as opposed to … well big brands who traditionally wholesale. Footaction Takes The Lead For Foot Locker…
In an article I wrote last year I explained that Foot Locker Inc. has an advantage that if they began to capitalize on could reap rewards immediately. Foot Locker’s 28% Stock Drop: Wrong Info & How to Stop the Bleeding? In this post I stated that private labels by the chain could offset the DTC…
Source: Learn more about applying for Head of Global Content & Digital Marketing at NEW BALANCE New Balance is looking for a head of global content and digital marketing. Every brand is creating positions similar to this as they bring more of their sales in house with the establishment of DTC programs and improved e-commerce….
I’ve seen the new District Manager for Finish Line in the store more than three times this week at the Memphis Wolfchase location. I think he’s a smart guy, but Finish Line has no idea of what it’s up against in Memphis and that lack of understanding is what has closed several locations here in…
Adidas wants to supercharge its basketball business, and it starts at the All-Star Game in Los Angeles. Source: Adidas has a plan to make basketball shoes cool again — and it starts in Los Angeles Business Insider is reporting that adidas has plans to make basketball cool again. adidas held the contract for the world’s…
Source: http://investor.underarmour.com/releasedetail.cfm?ReleaseID=1057284 I typed this as the conference call was being performed so some notes are rushed. Leave a comment for clarification and please link back if you use any info as a source. – Chris B. Kevin Plank 7 major initiatives 4 Pillars: Product, Story, Service and Team Product – Category Management Structure – Athlete…
Originally posted on Housakicks Reading the Nike Cortez Kenny 1 especially the ” Kenny 1″ part generated a series of thoughts in my mind. A sneaker like the Nike Air Pippen 1 makes sense, but how does a Cortez Kenny 1 make any sense. Kendrick Lamar isn’t a professional basketball player like Pippen; as a matter of fact…
Jordan Brand unveils the 2018 All-Star Edition uniforms and highlights additional releases at its Future of Flight event in Los Angeles. Source: Here are the 2018 Jordan Brand NBA All-Star Edition Uniforms Nike is beginning to realize that the NBA’s audience is getting older and that to capture the interest the Swoosh can’t be…
It’s the first running shoe to feature Nike’s latest foam technology that’s designed to cushion the impact of each stride and offer the energy return needed to stay fresh late in a run. It will be available February 22. Source: Meet the Nike Epic React Flyknit In October of 2017 Nike laid down a…
Originally posted on Housakicks Chris from ARCH and I have been talking a lot about how Nike Basketball is “Dead”; what we are basically saying is that signature shoes are just not selling well anymore. Chris made a very good observation about the young teenagers of this day and age; talking about them, Chris said, these…
So I set out to write something about the Westbrook Zero.1 and I made the mistake of going to check and see if Jordan Brand created an accompanying video for their Nike News post about the latest signature model from Jordan Brand. To check up on the video I went to YouTube which is quite…
Nike $NKE Current Share $63.49 2017 Recap: Nike saw it’s share prices dip as low as $50/share during 2017. The Swoosh was faced with a surging adidas and their own self inflicted problems. The investment into building the infrastructure for DTC and the accumulation of inventory due to pushing far too much product into the…
When The Sports Authority went into bankruptcy it shook the sneaker world. The chains owed Nike and Under Armour money and the absence of the retail outlet shook the sneaker industry for almost three years. Other retail outlets have filed for bankruptcy, but the recent filing by Shiekh Shoes is a direct response to what…
Customers shopping at Nike Inc. and Macy’s Inc. complained about problems trying to buy goods on Black Friday, as the companies scrambled to remedy technical complications on the critical shopping day. Source: Nike, Macy’s Suffer Technical Snafus on Black Friday During Investor’s Day last month Nike’s board entered the stage to tout Nike’s Consumer Direct…
The Thread Landing Source: The Thread | Stance Stance collaborated with the NBA on some of the dopest socks in the game over the last few years. That all came to an end when Nike became the league’s official outfitter. While a brand like adidas allowed for Stance to grow by developing socks for players…
Originally posted on Housakicks The Celtics are probably the hottest team in the Eastern Conference right now with 11 straight wins since their rocky start. And part of their success is directly linked to Kyrie Irving’s offensive prowess coupled with a dynamic young core under the leadership of the genius of Brad Stevens. Kyrie’s love for…
Originally posted on Housakicks I wrote a post this past summer asserting that sneaker consignment stores had found themselves in a very precarious place, see link below. And this is just a continuation of what I said in the month of June. People don’t realize that big corporations and brands actually hire psychologists to work for…
Source: Under Armour Reports Third Quarter Results (NYSE:UAA) The long road back to growth is beginning for Under Armour. During the conference call the team mentioned a number of things that haven’t been heard at any report in the history of the brand, they failed. The quote below from WSJ’s Sara Germano @germanotes “Under Armour’s -5% 3Q…
Originally posted on Housakicks For those who aren’t aware of it, Nike’s investor day was yesterday, Wednesday October 26th and my good friend Chris from ARCH wrote an extensive report about it, you can read it in the article below. I know you guys have probably heard me mention the Nike DTC ( Direct To Consumer ) campaign…
Note: I’m not an analyst or certified to discuss whether you should invest in a company. This information is based on my own analysis (which is often right) but should not be used to build your decisions in investing. That’s out of the way so let’s get to an analysis of what happened last quarter…
