Today adidas announced it will begin selling some of the remaining inventory of adidas YEEZY products, with an initial release end of May 2023. Source: adidas to release existing YEEZY product in May 2023 It doesn’t matter how many times someone explains that adidas is a 20 billion dollar a year company and that Yeezy…
Source: Sec Defensive Player of The Year and No. 1 Overall Draft Pick Aliyah Boston Joins adidas Family Under Armour has been doing so much right lately, that it allows one to overlook that the company isn’t really ramping up signing new athletes to its sports rosters. The company did sign a soccer player in…
adidas has to find the connection between Germany and the U.S. It always seems that there is a disconnect in where the brand is, where they are headed and how they are going to get there. Not to bring up terminated relationships, but the Three Stripes gets discussed more for Yeezy and Fear of God,…
adidas and Pharrell Williams have a storied history of collaborating to elevate iconic silhouettes, from the adidas Superstar to the NMD. Source: Pharrell Williams’ Humanrace™ and adidas Originals Unveil Their Most Elevated Footwear Collection to Date with Humanrace Samba Colors by Pharrell Pharrell’s Adidas Tennis Hu was discounted heavily due to its lack of popularity…
Fila Performance Running: https://www.fila.de/Featured/Running-Shoes/ Karhu Ikoni Trail 1: https://us.karhu.com/blogs/news/the-karhu-ikoni-trail-blends-technical-functionality-with-bold-style Nike Leak Protection: https://about.nike.com/en/newsroom/releases/nike-leak-protection-period-innovation Puma and Modibodi: https://arch-usa.com/girldads-need-to-check-out-this-puma-and-modibodi-collection-for-periods/ PUMA and Modibodi®: Period Pep Talks | Puma Provides Positive Promotion of Periods While Participating in Sport Under Armour and Steph Curry: https://about.underarmour.com/en/stories/2023/03/under-armour-and-stephen-curry-lock-in-groundbreaking-partnershi.html adidas’ Road to Records: https://news.adidas.com/running/adidas–history-making-adizero–road-to-records-returns-for-third-season/s/36e69aa4-dc9e-47b9-a85b-80a39f7e96ab Sock-a-Knee: https://sockaknee.com/ Video Breakdown 0:00 Introduction 0:24 Topics 0:36 Fila…
Starting with the ‘Super Ape Star’ in 2003, for two decades, adidas and BAPE® have made their mark in culture with a series of instantly recognizable collaborations. Now, coinciding with the Japanese brand’s 30th anniversary and the 20th anniversary of their partnership, the Three Stripes and the iconic label have come together once again for a…
Don’t want to read the article, click to watch the video. A premium exhibition in intentional design, the versatile footwear and apparel line balances bold simplicity and ultra-premium materials Today, adidas Basketball presents The 2023 Collection: Chapter Source: The 2023 Collection: Chapter 02 Ushers In adidas Basketball’s New Era of Originality On and Off The…
Nuance: a subtle difference in or shade of meaning, expression, or sound. Right now, sneaker culture is up in arms and screaming “I told you so” about adidas‘ recent announcement that unsold Yeezy sneakers will weigh on the brand’s 2023 revenue. The inventory will be an ongoing problem for adidas but does not carry…
Source: Discover How the New adidas DEI Strategy Enables the Core Value of Respect in the Workplace | adidas GamePlan A adidas had a difficult 2022, but they began building out a DEI strategy that is discussed in detail on their GamePlan A site. Use the link above to read about their plans for being…
adidas and Beyoncé’s IVY PARK announce their latest collaborative collection called PARK TRAIL; a new rule-breaking, trail-blazing expression of performance wear from adidas x IVY PARK. PARK TRAIL is Over 116 visuals are available to browse for the latest collection with Queen Bey. It’s the most extensive amount of imagery for any product release…
adidas’ latest campaign asks the question “What is your why?” Amidst all of the dialogue around Jerry Lorenzo not being a part of the strategy, I stated that performance-based brands fell into the trap of relying solely on entertainers and influencers to drive the story. This has led to adidas’ issues with Yeezy and…
adidas Basketball unveils The 2023 Collection: Chapter 01, the first of the brand’s series of premium offerings Source: adidas Basketball Unveils the 2023 Collection: Chapter 01 & Premieres “Remember the Why” Brand Film The aesthetic of adidas’ latest collection is pure Fear of God although Jerry Lorenzo and his camp have stated they are no…
In Spring 2022, adidas announced its partnership with Impact Hub and Blavity.org to launch a new program called Cultivate & B.L.O.O.M. (Building Legacies Out of Movements), an accelerator program Source: adidas Cultivate & B.L.O.O.M. Program Elevates Black and Latinx Entrepreneurs to Accelerate Their Growth & Impact There is an uncomfortable reality of sharing empowering and…
Today, we are officially announcing our long-term partnership with Fear of God, led by owner and founder Jerry Lorenzo. Source: ADIDAS AND FEAR OF GOD REIMAGINE THE FUTURE OF ADIDAS BASKETBALL Two Long Years, a Foot Locker Announcement and Now adidas Basketball Delivers: Chapter 01: Remember The Why Yesterday adidas Basketball delivered a visual…
No splash page, no adidas News post, a quiet video drop hearkening back to the Your Future campaigns. The Anton Ellis reggae track backing the video speaks directly to the heart of what the game of basketball means to many. The video is striking because it shows the pressure tank of being a high-profile athlete….
Inspired by our essential need to connect with nature, adidas TERREX and Japanese outdoor label and wander have collaborated on a collection made to encourage more outdoor adventures Source: and wander and adidas terrex celebrate their connection to nature with their latest collab When adidas placed all of their chips on Yeezy, I said it…
Updates: Herbert Hainer was CEO until 2015. My years were wrong on 2014, but the statement is still correct. Kasper Rorsted became CEO in 2016. I shared this graph yesterday showing adidas’ growth over the last twelve years. I needed a baseline for the data, so I chose to look at two-year increments from…
Building on the design language of NMD S1, adidas Originals and Humanrace™ unveil NMD S1 RYAT, a boot that empowers wearers to walk their own path and stems from Pharrell Williams’ Source: adidas Originals and Pharrell Williams’ Humanrace™ Unveil NMD S1 RYAT Black: the Latest Colorway of the Hiking-inspired Boot adidas is dealing with…
Just ahead of the fall season, adidas Originals and Pharrell Williams return to launch an array of new colors of their gender-neutral Humanrace Premium Basics Collection. Source: adidas Originals and Pharrell Williams Drop New Fall Colorways of their Premium Basics Collection It’s been almost two years since Jerry Lorenzo tatted the Three Stripes down…
Reaching personal summits in the outdoors calls for an adaptable, rugged pair of hiking shoes. The TERREX Free Hiker 2 GORE-TEX offers comfort and confidence in most weather conditions thanks to its b Source: adidas TERREX Announces the Launch of the Free Hiker 2 GORE-TEX Waterproof performance: Breathable, waterproof GORE-TEX protection helps keep feet dry every step of the way….
In 2015, adidas Originals launched the trailblazing NMD silhouette – taking cues from the brand’s inimitable archive in order to create a shoe that disrupted the sneaker world at the time. Source: adidas Originals Introduces the NMD V3 Silhouette In 2017 I wrote a prediction article on adidas’ growth. The Trefoil had finally figured out…
Athletes have undoubtedly become less important in the promotion of footwear and apparel for brands. In my analysis, this has been because of the ease of dropping clothing onto entertainers active on social media and letting those musicians and social media stars use their platforms to sell the product. The problem is entertainers are a…
