Through the Confirmed app, people can register and participate to be a part of this experience. Spending a night in Puerto Rico and briefly encapsulating the ultimate summer, travelers will then ride on a custom wrapped baby blue airplane from Puerto Rico to New York. The plane will have all things baby blue and give each invitee the…
The collection aims to empower and elevate the future of women in sport Part II comprises of court-worthy footwear complemented by pre-and-post-game apparel available in inclusive sizing Source: adidas Basketball Announces the Candace Parker Collection Part II “Play Your Ace” adidas Basketball announced a partnership with Foot Locker. When they dropped that information, I wrote…
adidas Originals and Craig Green debut CG SQUASH POLTA AKH, a new style that’s a tribute to adidas design heritage. The shoe is a recreation of the 1988 SQUASH Source: adidas Originals and Craig Green introduce a new style celebrating performance construction adidas delivers an early sneaker of the year candidate. A few years ago…
Having first collaborated on the iconoclastic SST Ammonite shoe as part of the brand’s Catalyst for Change program in 2020, adidas Originals and MRBAILEY have come together once again Source: adidas Originals and MRBAILEY Announce their Collaborative Partnership In recent weeks Kanye has called out adidas for “stealing” his design ideas. The claim isn’t without…
adidas and VICE TV are coming together to celebrate our differences, break down barriers, and create a platform to elevate Black athletes’ voices. In honor of Juneteenth and our new documentary series, Running While Black, VICE Media group and adidas are coming together for an all-day event in New York City with the Black running community, and you’re…
This season, Blue Version returns to once again take up its mantle as the pinnacle expression of the Trefoil brand. Source: adidas Originals Presents: Blue Version Fall/Winter 2022 Drop One I recently wrote a post discussing the lack of performance basketball marketing adidas has done during the NBA Finals, although the brand has one of…
Electric Theatre Collective delivered what could eventually become an ad for adidas. Pharrell’s latest song features his signature four count drop into a speaker rattling 808 with bars delivered by 21 Savage and Tyler, the Creator. The video FX appear to be claymation, but the detail is so incredible it’s hard to think that the…
Signing moves brand into next phase of equitable and wide-sweeping NIL program with individual student-athlete partnerships Rose Zhang enters the U.S. Women’s Open this week as the best female amateur Source: World No. 1 Women’s Amateur Golfer Rose Zhang becomes First Student-Athlete to Sign NIL Endorsement Agreement with adidas Stanford is undoubtedly a Nike endorsed…
This video is sponsored by https://sneakerimpact.com To recycle your slightly used kicks. Free up space without having to go through the stress of trying to pack and ship or resale those sneakers you’ve stopped wearing. Sneaker Details: The 3D printed midsole on this 4D Carbon adidas feels just as bouncy as Boost. It’s not as…
Returning on May 25th, the Y-3 QASA HIGH is available globally at adidas.com/y-3, on CONFIRMED, in store, and through select retailers. Source: adidas and Yohji Yamamoto Re-Introduce the Iconic Y-3 QASA HIGH The rise and recovery of adidas began around the same time as the Y-3 was introduced. There is often a misconception about design cues and design…
Source: The Athlete’s Foot partners with adidas and brings back ‘The Athlete of the Mic’ contest with the winner to perform at ‘Hot 107.9 Birthday Bash’ in Atlanta The Athlete’s Foot (TAF) became a bookmark in sneaker culture as the chain diminished in numbers across the country and stores like Jimmy Jazz, DTLR, Villa and…
Source: adidas – adidas and Foot Locker, Inc. Announce New Long-Term Strategic Partnership (adidas-group.com) adidas is one of my favorite brands. When they are in their bag, the result is considerable growth and an attachment to sneaker culture and regular consumers that rivals any brand. When the company isn’t in their bag and they…
In a recent Insider Ties, I stated New Balance’s The Track and ASICS’ Meta Time Trials are finally creating the movement to counter Nike’s amazing growth. In a video for that discussion, I stated adidas would also be utilizing a strategy Nike initiated with Breaking2, the livestream of brand athletes competing to break records. On…
Building on the design language of the NMD S1, and the original NMD before it, adidas Originals and Humanrace™ unveil the NMD S1 RYAT, a hiking-inspired boot stemming from Pharrell Williams’ renewed l Source: The NMD S1 RYAT: an outdoor-inspired boot, by adidas Originals and Pharrell Williams’ Humanrace™, geared for new terrains This isn’t an…
Introducing The Blueprint, a weekly newsletter curated exclusively for the media detailing the best and latest from adidas Originals & adidas Basketball. Each week we’ll be featuring brand highlights, collaborators, athletes and product stories, signaling a new era of originality and infinite possibilities from the brand. If you’re on the mailing list for adidas drops,…
Today marks another important milestone in the adidas x Allbirds’ collaboration – the launch of the ADIZERO X ALLBIRDS 2.94 KG CO2E. An evolution of the FUTURECRAFT.FOOTPRINT, which launched last year. With more pairs available than ever before, the launch represents a personal best for both brands, highlighting how quickly innovation can advance when two…
Lupe delivers several lyrics connecting Chicago to sneaker culture. He references Virgil Abloh and rocks two iconic kicks from the history of the Windy City: adidas Rose 3.0 Alternate and the White Cement Air Jordan 3 from MJ’s free throw line dunk. Not to mention that this short song feels like Food and Liquor. The…
Today, adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport. Source: Imagining A More…
It should be stated that supply chain issues are hindering the work which could be taking place at this time. There are several moments where sneaker companies are able to generate considerable interest around the basketball segment: The holiday season – This is traditionally the moment when Nike drops a Jordan 11. They released the…
Source: https://amzn.to/3CCRPSo In my book Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail, I recounted the story of a small chain in Mississippi that eventually sold to Jimmy Jazz. I explained how Nike’s CDO, now CDA, wasn’t something that was incidental. I recently talked about another small chain in this post:…
Today, adidas announces the appointment of Alasdhair Willis to Chief Creative Officer. The Chief Creative Officer is the lead within the adidas design community Source: Alasdhair Willis to Shape Future of adidas as Chief Creative Officer In December 2020 adidas set the sneaker culture and fashion world on fire with the announcement that they were…
adidas’ basketball landing page has been updated. I, like many others, expected a Fear of God x adidas showing at All-Star Weekend after the Innersect launch/teaser, but a year and half into the relationship, with offices moved to L.A., the footwear and apparel side of FOG has been over the top secretive. The brand has…
