Don’t feel like reading the article? Watch this video: FUTURE73 | Timberland US Store While Merrell remains my go to boot company, Timberland could creep up into my must have for fashion in 2023. I could definitely resort to 90s Timbs in the summer aesthetics with the pending drops arriving this year as the company…
Source: Discover How the New adidas DEI Strategy Enables the Core Value of Respect in the Workplace | adidas GamePlan A adidas had a difficult 2022, but they began building out a DEI strategy that is discussed in detail on their GamePlan A site. Use the link above to read about their plans for being…
Source: NEW BALANCE AND KAWHI LEONARD UNVEIL ‘THE KAWHI III’ The original title for this was going to be “Why the Kawhi III is the First Modern Retro Signature by Any Brand,” but then I would have had to write my way out of that and nope. The reason I was going to title the…
adidas’ latest campaign asks the question “What is your why?” Amidst all of the dialogue around Jerry Lorenzo not being a part of the strategy, I stated that performance-based brands fell into the trap of relying solely on entertainers and influencers to drive the story. This has led to adidas’ issues with Yeezy and…
Rares is a social investing platform that lets you invest in rare assets by buying and trading shares in them. Investing in the culture has never been easier! Rares | Invest in the Culture I was recently on a panel for CNBC’s Financial Advisor Summit. My hope was to get a deeper series of questions…
These are the items which currently have high demand. This suggestion is for resellers and brands and offers insight on what items you can offer if you’re capable of acquiring the SKUs at a fair price. The list is broken down with the following details: Product Name and Size Offer Winning Price – The average…
In 2018 Kyrie’s sneaker sales were declining. The Kyrie 1-3 were the best-selling Nike Basketball signature sneakers. Those models showed up in NPD data for top 10 sneakers sold, establishing Kyrie as a mainstream, general release success for the Swoosh. Even in my own data Kyrie’s sneakers from 1-3 garnered considerable above retail sales in…
The D.O.N. Issue #4 is one of the lightest and most advanced adidas Basketball shoes to date. Source: D.O.N. Issue #4: the lightest signature silhouette from Donovan Mitchell Donovan Mitchell’s signature sneakers have been underwhelming, but this is not because of the player. As one of the most talented shooting guards in the league,…
Source: NEW BALANCE UNVEILS THE NEW TWO WXY V3 HIGH PERFORMANCE BASKETBALL SHOE TWO WXY V3, the third iteration remains under the FuelCell platform and is packed with design and tech built for the position-less player. The first colorway of the TWO WXY v3, called Cerebral, will be available at New Balance retail stores, www.newbalance.com and select retailers…
BIRKENSTOCK Honnef High Oiled Nubuck Leather Black Source: Honnef High Oiled Nubuck Leather Black | BIRKENSTOCK One of the best parts of researching and browsing sites vs the cool images and videos dropped on social media, is finding footwear that pops. Birkenstock is obviously famous for their sandals and the recovery benefits of their footbed,…
Source: NEW BALANCE LAUNCHES FIRST SIGNATURE TENNIS SHOE WITH RISING TENNIS SUPERSTAR COCO GUAFF If you’ve read this site before, you understand that I think fashion is fickle and relying solely on hype, collabs and lifestyle, can contribute to a brand’s inability to innovate. The more a company places its energy into satisfying the…
Track and field is bankrolled by large athletic footwear and apparel companies. What happens when the track and field devotees who founded the big companies age out? Source: Sneaker companies loom large at Oregon22: ‘Lifeblood of the sport,’ but for how long? I actually paid for Peacock to watch Oregon22. I didn’t need or want…
MEET THE CURRY 4 REIMAGINED WITH MODERN PERFORMANCE TECHNOLOGY Source: INTRODUCING CURRY FLOTRO In 2017 Golden State won the Chip and KD was celebrated as the MVP. Under Armour had failed throughout the season to celebrate Curry. KD, a Nike endorsed athlete, had diminished Steph’s light and some would argue Nike and KD slowed Under…
Breanna Stewart’s debut signature basketball sneaker is the first for a woman athlete in 12 years Source: PUMA HOOPS AND BREANNA STEWART UNVEIL THE STEWIE 1 Sneaker and sports blogs are celebrating the first women’s signature sneaker in over a decade. The pictures are being shared of the Quiet Fire version of the Stewie 1….
The film rolls back the clock through Nike’s past as the company expands sport for a new generation over the next half century. Source: Nike Seen It All Brand Film Nike 50 Years The sneaker industry is in a moment where an entertainer can sell more shoes than an athlete. That isn’t a diss or…
Source: adidas – adidas and Foot Locker, Inc. Announce New Long-Term Strategic Partnership (adidas-group.com) adidas is one of my favorite brands. When they are in their bag, the result is considerable growth and an attachment to sneaker culture and regular consumers that rivals any brand. When the company isn’t in their bag and they…
The Lebron Big Bang was once a coveted model from the height of Nike Basketball and their All-Star Weekend drops. Nike decided to retro the model and while it still captures all of the original elements, it doesn’t really feel the same. Nike has basically given up on delivering dope All Star Weekend sneakers primarily…
written by Kaizen and Kayon Menzie From Michael Jordan to Billie Eilish, celebrities are known for their collaborations with brands, with sneakers producing some of the most iconic and must-have items. But which are the most successful? We’ve teamed up with eBay to analyze a seed list of 200 iconic celebrity sneaker collaborations to determine which…
In this video, I discuss why sneaker media needs to be careful accepting the Point of Sales data stating that Yeezy/adidas jumped over the Jumpman, again. Remember in 2017 this was stated, but I found that the data didn’t include Nike’s Direct Sales: Why You Should Question NPD’s Data About adidas Overtaking Jordan Brand I…
It’s been a while since I have attempted to do a top kicks of the year list. I’m saying kicks, because this list will be a combination of sneakers and boots. I took a break from it because I was so deeply involved in resale and writing books in 2019, and in 2020 I was…
Prepare for something GOOD. To celebrate the greatest 3pt shooter of all time, we are dropping something GOOD. Drops Tuesday 12/21 8pm EST Source: Coming Soon I was on a call recently with a group asking if Under Armour was for real. The company used the issues around Covid and supply chain to clear inventory…
The Ja Morant era in Memphis began immediately after the long-term stint of the Grit and Grind Grizzlies. This is unlike most professional sports teams. Typically, when an NBA team loses the core of a successful group, that team enters the lottery over extended seasons. In Philly, it was called The Process. In Sacramento, it’s…
