In a year that has changed how we experience moments; we will be bringing our community together through a seven-day digital festival kicking-off on October 14th. Source: CREATORS CLUB WEEK: ALL STAR LINEUP FOR OUR FIRST EVER DIGITAL FESTIVAL ComplexCon is now the measuring stick for hype culture in a physical form. With COVID-19 disrupting…
Sold out Jetlon SuperCritical , high-rebound foam . Vibram light , high-abrasion, 4 part rubber outsole Breathable ,monofilament upper with fused TPU structural support “web” 7mm Drop , 18mm forefoot and 25mm heel stack Sits low in ankle with an ultra soft tongue and interior Tarantula fits true to size Source: Tarantula Brandblack Opens the…
Introducing the UA HOVR Breakthru, Under Armour’s Basketball Shoe Designed Specifically for The Female Athlete Source: Introducing the UA HOVR Breakthru In 2018, former Nike exec Drew L. Greer, he also worked briefly at Under Armour, wrote me and gave me direct orders, “You need to highlight African-Americans in the footwear industry.” He gave me…
Under Armour Welcomes WNBA Star Rookies Bella Alarie, Kaila Charles and Tyasha Harris to Elite Roster (The Dallas Wings landed Ty Harris (above) at no.7 in the draft, a pass-first point guard that steadily increased her scoring each season. She finished her senior season with 12 points per game to go alongside an impressive 5.7…
Times may change but dreams never waver. We support and understand the decision made now, so we can come back stronger later. Keep the torch burning. We’ll see you in 2021. Source: READY FOR SPORT: WHAT’S ONE MORE When I developed Niche Out as a concept it was to sit down with brands to move…
The first Nike Rise door opens in Guangzhou July 9, with additional doors in Nike’s global store fleet opening in 2021. Source: Nike Rise Retail Concept I wanted to lead with a picture of Nike Fit inside of Nike’s new Rise Concept in China to stress the touch free process of size and fit in…
Source: Foot Locker, Inc. posted on LinkedIn First, there isn’t anything wrong with Foot Locker and other brands and retailers pulling together to acknowledge the profound influence on the rise of sneaker culture by Black America. Second, there isn’t anything wrong with Foot Locker and other brands and retailers announcing these donations and programs. I’ve…
The following letter was shared by Patrik Frisk with Under Armour’s global teammates on June 8, 2020. https://undrarmr.co/30jSc2R Source: A Message From Under Armour CEO Patrik Frisk On June 8th UA’s CEO wrote a letter. On April 22nd, 2016 Under Armour’s share price was 44.74. Today, Under Armour’s share price is 8.49. On June 8th UA’s CEO…
San Diego Blessed Track Team headed to AAU Nationals (2014) wearing the ARCH Pitt yellows I took a lot of minutes trying to figure out the title of this post. This is not going to be easy to read, and it goes against my decision to look solely at how Nike, adidas and Under Armour…
ANTA’S DIVERSE LA DESIGN TEAM 3yrs ago ANTA (China’s #1 Footwear Brand) allowed me to compile the most diverse footwear design team in the industry. … 10 comments on LinkedIn Source: Sean OShea on LinkedIn: ANTA’S DIVERSE LA DESIGN TEAM 3yrs ago ANTA (China’s #1 Footwear | 10 comments I’m in the process of…
By Shereen Siewert Foot Locker will eliminate multiple departments in its downtown Wausau location, shifting some operations to Florida Source: Foot Locker to eliminate dozens of jobs in Wausau, shifts departments to Florida – Wausau Pilot & Review The first thought I have is to wish the employees well who have been furloughed or laid…
Harden Vol 4 basketball shoes, featuring super light LIGHTSTRIKE midsole cushioning. Textile upper with adidas signature three stripe midfoot band for lockdown and stability. Source: Harden Vol 4 / legacy green First, by writing this article I will provide a pingback to the Daniel Patrick website and therefore increase the search quality of the Daniel…
On March 15th when I knew I would be shutting down to quarantine and I would be losing my primary source of income, I created a post on LinkedIn where I shared my plan of action. Before the crisis I had begun work on a white paper for a company reemerging from bankruptcy. I was…
Source: Under Armour faces coronavirus cash crunch, borrows $700M On March 10th I wrote a post that derived from an in-store visit here in Memphis. The post was about the Curry Be Amazing basketball shoe released to celebrate International Women’s Day. In this post I gave my thoughts on the sneaker and that evolved into…
Running requires motivation, and that motivation remains unique to each runner. Everyone has their own reason as to why they run and their own targets of how far and fast they want to go. It is once t Source: Why We Run If I make a shoe that doesn’t do anything there are a limited…
Source: The KAWHI Signature Shoe Revealed All-Star Weekend is the biggest sneaker moment of the year. The NBA takes over a city and activations from brands are at the forefront of all discussion on websites and even people who aren’t interested in sneaker ‘culture’ become aware of the shoes that the NBA athletes are wearing….
picture via NBA.com Source: PUMA.com | Forever Faster. Digital chunks, NBA viewership, influencers, Youth culture and sneaker culture… all of these things crash together but aren’t discussed in detail by those attempting to understand how to create an environment where basketball sneakers become treasured gems again. All of these things matter to marketing teams, but…
Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Source: Change Is a Team Sport From 2015 to 2017 adidas had a grasp on everything that made fans flock to the brand. The companies marketing was incomparable, but they also had the cushioning tech BOOST to…
In 2017 I wrote a post on why the Harden Vol. 1 wasn’t being sold by James Harden. Since that time Harden’s signature shoe has lost shelf space in retail outlets and has been a promotional item with very little excitement. You can almost place the decrease in interest on adidas basketball to Zion Williamson…
Go bold or go home. The Shaq signature shoe design from 1996 returns with its original colors and details. The iconic shoes feature a synthetic leather upper and lightweight cushioning for all-day comfort. Source: Reebok Shaqnosis Basketball Shoes – Black | Reebok US The Shaqnosis was dropped silently this month. The last time the shoe…
The bigger issue is a really touchy word choice for this post. Often the bigger issue is a discussion on race or societal issues. I’m not saying that the bigger issue here is something that will repair sexism or racism. The bigger issue here is not that serious. The bigger issue is and remains sneaker…
Run-DMC by Lawrence Watson via adidas Source: Superstar: Pushing Culture Forward for Fifty Years It’s important to lead this story with a collage of Run DMC. It’s also important to note that adidas was the shoe tied most prominently into Hip-Hop. At least that’s from my perspective (I know Puma was there, but let’s leave…
