Source: adidas NEWS STREAM : adidas and James Harden Unveils Harden LS adidas has done everything right this year, almost. Basketball remains an elusive category, but I actually have looked at this in detail and I finally realized why basketball hasn’t become a staple as it was in the past: comfort. Basketball performance has always…
Source: Blueprint No not the Jay-Z album or the original KRS-One Album named Blueprint, but the Nike Basketball Blueprint is an interactive feature on the Nike.com platform that allows you to interact with a basketball court to describe your game and how you play. Think of the site as a way to show how and…
Data is data, is data, is data. However in statistics numbers can say whatever you want them to say. The sales data shows a decline in the sale of basketball footwear and that is true. This is also why “Nike Brand Pres Trevor Edwards: company sees “great energy” in basketball. Kyrie 3 is top seller.”…
In May of this year Footlocker reported on the decline in basketball sales. This trend has continued into the 3rd Quarter with basketball actually killing margins across the board. I have seen first hand the reduction in sales as my online shop was based primarily on Nike Basketball and over the past two years, I’ve…
Check out my Books: https://arch-usa.com/product-category/books/ I’ve been writing about basketball and performance footwear sales for years. Recently, I’ve begun to move from inside of my sneaker culture box to examine footwear with a wider scope. I once operated one of the best performing Seller Central Marketplace stores on Amazon. The store had a perfect 5…
Stephen Curry will be Joined by Under Armour Teammates Joel Embiid, Dennis Smith Jr. and Mo Bamba Source: UA BASKETBALL TO TAKE ON ASIA THIS SUMMER The trade war has done one thing, in my opinion, to the sneaker market in the U.S. It’s shown that American brands have a better grasp on what they…
The cracks are showing. Source: The Sports Bubble Has Already Burst | The Big Lead I wrote an article at the beginning of the NBA season that explained how I thought the NBA could help repair the basketball shoe sales arena. Although analysts have been stating over and over that basketball will not be coming…
I was about to write an analysis of the Curry 3 and how little Under Armour has done to generate content for the footwear. As I started to do my research, I realized that it’s not a Curry and Under Armour issue, it’s a marketing issue and performance footwear is caught in the web of…
Foot Locker reported an acceleration in sales from the first quarter. Source: Foot Locker shares jump 11 percent as basketball shoe sales regain footing A few days ago I wrote this post: 10 NBA Stories That Will Repair The Broken Basketball Sales Machine. My goal was to state that basketball sales have a real chance to…
Source: THE FUTR X ELITE SETS ITS SIGHTS ON THE FUTURE OF BASKETBALL (underarmour.com) Every aspect of my basketball life is triggered when looking at the All-Star Weekend drop arriving from Under Armour. Every aspect of the analyst and once sneaker designer and brand owner is conflicted when I look at the FUTR X…
On Running, HOKA, Newton Running, NNormal, Hylo Athletics, NOBULL, Tracksmith are all brands gaining traction in a saturated marketplace. These brands looked towards the general and accessible sports: training, running and fitness to capture marketshare. These sports don’t have an age cutoff or limitations on who can compete or participate. Anyone can lift weights or…
adidas’ legacy in basketball has never quite reached its potential. The brand leaned towards big men in the 70s and 80s with Kareem and Patrick Ewing. T-Mac’s Hall of Fame career doesn’t resonate. The Three Stripes only has a championship resume in Candace Parker and their squadron of signature athletes Harden, Trae Young, and Dame…
The LeBron XXI evolves the low-cut profile of the LeBron XX with premium lightweight materials modeled after the properties of an oyster shell. The shoe is built to serve the next generation and is inspired by LeBron’s daughter, Zhuri. The latest LeBron is arriving for the King’s 21st season. The sneaker isn’t the impressive aspect;…
How Motion and Emotion Power Jordan Brand Design for the Next Generation — NIKE, Inc. I responded to a Tweet on Nike’s release strategy for Jordan Brand. After responding I realized that I hadn’t done a research dive into what JB has been working on and if they have completely relegated their marketing to IG,…
Source: Sec Defensive Player of The Year and No. 1 Overall Draft Pick Aliyah Boston Joins adidas Family Under Armour has been doing so much right lately, that it allows one to overlook that the company isn’t really ramping up signing new athletes to its sports rosters. The company did sign a soccer player in…
arch-usa.com written by Christopher D. Burns, MFA (images via Nike) The JA 1 Continues Nike’s Recognition of Where Basketball is in Today’s Marketplace This paper is a comprehensive discussion on Nike and Jordan Basketball including micro-sets of data and evidence of basketball becoming a seasonal segment for performance footwear. How will this affect the JA 1?
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Section 1
Ch. 1 Introduction pg. 4
Ch. 2 Will the JA 1 Reignite Interest in Basketball as Casual? pg. 8
Ch. 3 The Rebirth of Hoops and the JA 1 pg. 13
Ch. 4 Which Nike Signature Sneaker Leads the Way? pg. 21
Ch. 5 Mailing It In? pg. 24Sneaker Sales Data Included in this paper 2017 – 2022:
Nike LeBron James
Nike Kevin Durant
Nike Paul George
Nike Kyrie Irving
Nike Zoom Freak
Nike Kobe Bryant
Nike Zoom GT Cut
Jordan Luka
Jordan Zion
Jordan Why Not
Air Jordan XXX1
Jordan XXXII
Jordan XXXIII
Jordan XXXIV
Jordan XXXV
Jordan 36
Jordan 37
arch-usa.com written by Christopher D. Burns, MFA The JA 1 Continues Nike’s Recognition of Where Basketball is in Today’s Marketplace This paper is a comprehensive discussion on Nike and Jordan Basketball including micro-sets of data and evidence of basketball becoming a seasonal segment for performance footwear. How will this affect the JA 1? PDF Download…
adidas Basketball unveils The 2023 Collection: Chapter 01, the first of the brand’s series of premium offerings Source: adidas Basketball Unveils the 2023 Collection: Chapter 01 & Premieres “Remember the Why” Brand Film The aesthetic of adidas’ latest collection is pure Fear of God although Jerry Lorenzo and his camp have stated they are no…
The collection aims to empower and elevate the future of women in sport Part II comprises of court-worthy footwear complemented by pre-and-post-game apparel available in inclusive sizing Source: adidas Basketball Announces the Candace Parker Collection Part II “Play Your Ace” adidas Basketball announced a partnership with Foot Locker. When they dropped that information, I wrote…
Source: BSN SPORTS Acquires the Eastbay Team Sales Business from Foot Locker Retail, Inc. When Williams Trading analyst Sam Poser delivered this information: “In FY22 Nike (NKE-Hold-$125 PT) will represent ~55% of FL’s purchases, down from 75% in FY20, and 65% in 4Q21. Based on our estimates, FL’s 2022 purchases from NKE will be down…
UNDER ARMOUR TEAMS UP WITH NCAA CHAMPION TO EXPAND THE WORLD OF WOMEN’S BASKETBALL Source: ALIYAH BOSTON IS TURNING HER SUCCESS INTO HER LEGACY This post is referencing the news sites of the five major basketball brands, Nike, Puma, Under Armour, adidas and New Balance. This does not include Twitter feeds or social media posts….
Source: Nike Basketball Greater Than Series GT Cut GT Run GT Jump Official Images Release Date The picture above does very little to show you why this particular Nike Basketball model has reignited casual interest in hoops shoes. In 2021 Nike rolled out the tech descriptions of three models in their GT Line (The Run,…
