Foot Locker shares are tumbling after the retailer forecast revenue to drop in 2022. Source: Foot Locker shares sink after retailer says 2022 sales will fall as it expects to sell fewer Nike products This is not gloating. I have a lot of friends at Foot Locker and it pains me to read a post…
Hoops season is right around the corner and the squeak on gym floors can be heard as ballers prepare for a year with fans back in gyms (hopefully). When I coached, I had to find sneakers that were both functional and cost effective. My players’ families didn’t have a lot of cash, so we couldn’t…
Visit the New Balance site to peep the new BB9000: https://newbalance.newsmarket.com/latest-news/all/new-balance-hoops-unveils-the-bb9000/s/a8350a15-6c3a-463c-bcae-2a48c859d3e5 Visit arch to read the post on injuries due to overuse: https://arch-usa.com/lebron-james-exposes-the-problems-with-aau-and-travel-ball-proving-that-im-not-crazy-after-all-of-these-years/ In this video, I conflate two topics… which I shouldn’t do. New Balance is rolling out a new bball lifestyle sneaker. It looks great and doesn’t have anything at all to do…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb I wrote a post on basketball activations in February 2020: J.Cole x Puma and Dame & Pusha T x adidas | Why Choose Basketball Activations When Performance is Down? In that post, I wanted to look at the new campaigns by Puma and adidas and raise the…
Crossover Culture Source: Crossover Culture – Kicks for the crossover culture. I’m about to be repetitious in discussing basketball in the U.S.A. and the difficult aspect of building a bridge to the consumer in a shrinking market. I’ve discussed my own basketball shoe company Sho-Shot on different occasions. I bring it up because it’s critical…
Source: J.Cole | PUMA.com The abundance of options that exist in footwear means that the company that carries the most shelf space is typically the company that wins. There isn’t any secret that one company dominates the hearts and minds of consumers when it comes to sportswear. As a matter of fact, it’s what makes…
Shop Q4Sports.com for the ultimate blend of technology, style & performance sports gear. Upgrade your game with the new Q4 Sports basketball shoe. Source: Q4 Sports Performance Basketball Shoes On several occasions I’ve talked about the problem with performance basketball sales. I took a picture of a wall inside of a Finish Line yesterday and…
Former Adidas exec James Gatto, Merl Code and Christian Dawkins were found guilty of paying high-profile basketball recruits to attend Kansas, Louisville and NC State. Source: Guilty verdicts in college hoops pay-for-play trial There are very good articles written by actual reporters on the trial that completed yesterday. The link above explains in greater detail…
The Basketball Tournament (TBT). Single-elimination. Winner-take-all. $2 million. ESPN. This summer. Sign up as a fan, support that team that wins, and you could win a share of the prize! Source: The Basketball Tournament (TBT) Yep, I know this is a sneaker site, but brands are no longer sneaker companies. In today’s retail environment brands,…
Adidas wants to supercharge its basketball business, and it starts at the All-Star Game in Los Angeles. Source: Adidas has a plan to make basketball shoes cool again — and it starts in Los Angeles Business Insider is reporting that adidas has plans to make basketball cool again. adidas held the contract for the world’s…
During the new LeBron Watch program, James will wear five special LeBron 15 PEs inspired by classic Nike products. As soon as James steps on the floor in one of those, the shoe will be made available to Nike members via the Nike SNKRS app. Source: LeBron James Wants You to Have Some of his…
The NBA star is helping YouTube bolster its sports programming with more athlete channels. pic via Fortune Source: YouTube Is Teaming With Kevin Durant to Add More Athlete Channels Last year I touted KD’s move to YouTube as having the potential to improve the sell through of his Signature model with Nike. I was wrong….
The Nike Kyrie has been the best selling basketball shoe from Nike’s signature line in the last few years. How do I know this? I wrote an article on the shoe a while back discussing how well the shoe was performing. If Basketball Sales Are Dead Why Is The Kyrie Selling? Sportswear analyst Matt Powell…
Jordan Brand celebrates Russell Westbrook’s historic MVP season. Source: Nike News – MVP: Why Not? Let me be the first to say this is not a post bashing Westbrook. If you’re looking for that go elsewhere. Russell is the type of player I would have loved to coach. He works harder than anyone on the…
Nike has several primary sources of marketing: social, NDC, SNKRS and Nike News. If you add to the fact that most sneaker sites are basically Nike sites in disguise their reach is endless (on a small level), but none of that has mattered. KD won the championship last night, but Nike’s missteps throughout the year…
Representing a 10-year evolution in Kevin Durant’s journey, his tenth signature shoe features both heel-to-toe Flyknit and Zoom Air. The KD10 launches May 26. Source: Nike News – KD10: More than Meets the Eye Nike has always been linked to its athletes unlike any other sports brand in history. At the heart of every…
The 2017 Summer Pack is on the way. Last year the pack actually was a solid performer at retail. While the drops came late in the summer and actually heading into the fall, when they arrived (at least for me) they were solid performers. How does the Summer Pack of this year match up…
The official product partnership between Nike and FIBA spans apparel, footwear and equipment. Source: Nike News – Nike and FIBA Partner to Grow Basketball Around the World Okay let’s be honest, Nike has already grown basketball around the world. It all began with the 92 Dream Team and since then the love of the sport…
I’m starting this off with a statement from NPD’s Matt Powell. Why? Because he’s the OG of Sneakernomics and his data influences a lot of my research when I write something business related on the site. The only time it doesn’t completely influence my research is when I decide to break ranks and argue against…
The maker of sports apparel continues to put out new styles in new categories, helping to drive the brand’s market share opportunity forward. Here’s how UA could blow right past previous sales goals. Source: How Under Armour Could Sprint Past Its Footwear Sales Goals — The Motley Fool Under Armour isn’t sprinting past anything anymore….
While the entire country is losing its mind over Under Armour’s MLB deal and Wall Street is putting Nike out to pasture because Adidas has had one good year, I’m bringing it all down a notch and concentrating on my area. What I want is for anyone out there reading is explain to me what you…
Final question in this brand discussion with Dallas Stokes of And1. In this segment I get to the core of why I wanted to interview Dallas. Brand: And1 Primary Business: Basketball Footwear and Apparel Website: And1 Best article on the brand: Slam Online, Ball is Life these articles cover a lot of the details on where the…
