ASICS, the true sport performance brand, opens the doors to its first U.S. flagship store featuring two brands in the ASICS family – ASICS and ASICSTIGER. The new store on the famed Fifth Avenue in New York City is designed to represent its storied heritage and mantra of “Sound Mind, Sound Body” as well as…
Just when I felt that Under Armour was moving in the right direction via content creation I remember that I have been saying for the longest time that brands, like small business people, have to control their narrative. They have to understand the market and create with the consumer in mind, but they have to…
The adidas Crazy Pack derives from Kobe’s time as an adidas rep. The shoes have been recreated to deliver to the next generation a representation in footwear of their unwillingness to be “regular”. adidas has taken a ton of effort to present itself as counterculture and anti-establishment in its campaigns. The overt message has been…
Anyone following the site knows that I’ve been giving UA grief for a couple of years because of the lack of marketing and the lack of video in relation to UA Basketball and in particular Steph Curry. I wrote an article that gave the details on how the decline in Under Armour’s footwear sales…
Source: adidas Athletics Introduces 36 HRS Collection With The First Z.N.E. Primeknit Hoodie Last year I discussed why the knit trend on footwear had a natural progression towards apparel. adidas delivers another apparel element with the creation of their Primeknit hoodie and pants for their Heartbeat inspired design series labeled Z.N.E. For those not familiar…
Source: Gary Vee 001 & 002 Okay I know “Is it the shoes?” is a Nike slogan and tagline, but I really had to ask that question. I’ve been following this campaign and in a previous article I discussed that when Gary Vee was announced as the face of the next generation for K-Swiss that…
Originally posted on Housakicks I read an article on Footwear News which raised my eyebrows once more. Last week I wrote about my discontent with mainstream media outlets nominating the Off White Air Jordan 1 as the most coveted shoe of the year. In my argument, my I was directing may attention to the sample size they…
.@Reebok & @VictoriaBeckham to design collections that encourage women to be the best versions of themselves Source: Reebok x Victoria Beckham – Fitness.reebok.com It’s been a long time since the Spice Girls roamed the streets yelling “Tell Me What ya Want!” Posh Spice is generally known as the woman who nabbed footballer David Beckham. To…
Source: adidas NEWS STREAM : adidas Spotlights Powerful Women Who Change the Rules of Sport with Confidence and Creativity in New Running Campaign There is a running thread on this site that speaks to how competent adidas has been in marketing in the last two years. The rise in sales for the brand has been…
Learn what first motivated the actor and the three ways you can work out just like him. Source: Michael B. Jordan Shares His Training Tips and How to Not be a Quitter During Investor’s Day Heidi O’Neill explained the importance of being connected with the Nike Training App. In this discussion she explained how using…
All images courtesy of Afew Store Wolfgang Johann von Goethe is one of the most respected poets and belongs to the circle of representatives in the world of literature. With over 50,000 pieces of his art, the Goethe Museum in Düsseldorf hosts the largest exhibition of his work. Source: Saucony Originals x Afew Store When…
Source: Nike Internal / 2017 NIKE, Inc. Investor Meeting Andy Campion opens the afternoon by reinforcing the fact that Nike is the #1 consumer brand. (This has to be in response to the multiple reports discussing adidas jumping Jordan.) Summary of Key Points and deeper perspective: Growth is never linear. During dynamic times many feel…
Source: 2017 NIKE, Inc. Investor Meeting NOTE: My comments are in parenthesis. This will be updated as I edit the pictures to insert them in the transcription. Check back throughout the day. I transcribed the presentation as best as possible from the Investor Meeting Livestream. Please ask questions about any abbreviations you don’t understand. I…
Source: Run With the Mob: A$AP Ferg Reveals He is a Runner in the Latest adidas PureBOOST DPR A$AP Mob member Ferg’s recent connection with adidas does something that we seldom see in footwear and apparel and influencers: the promotion of fitness as a lifestyle. It’s common place to see athletes in random pictures maybe…
Above Parkour athlete Lynn Jung is shown lacing up a pair of Saucony kicks. Source: takeover – Page 1 – Saucony Stories I have continued to refer to the Saucony Originators campaign as a sign of all that is wrong with the sneaker marketing industry. The influencer based Originators saw ten sneakerheads launch 100 pair…
VaynerNation, On 11/14 my official collaboration with K-Swiss drops and we launch the “GaryVee 001 and 002”! I am really excited .. never thought a businessman shoe was in the cards ? A lot of you have been following me through this journey and I just want to say thank you and I am so excited for…
Learn the history and origins of the Air Jordan collection. Discover the story behind the iconic shoes and find original, retro and unreleased colorways. Source: Air Jordan Collection: Retro & New Editions. Jordan.com Last year when in November I discovered that Jordan Brand had launched a blog. I thought it was really important. This is…
Last year I wrote an entire discussion on why Nike could recover the basketball division. I even went as far as discussing the ten topics for the season that would inspire interest in the brand and in basketball. I hung my hat on the success of the Kyrie line and built an analysis that propped…
Find Flash Sale at Nike.com. Enjoy free shipping and returns with NikePlus. Alright I need you to ignore the picture that looks like I’m about to bust the dopest freestyle you’ve heard at the BET Cypher on this link: Why Are Retailers Like Finishline And Mom and Pop Shops Going Out Of Business: The Nike…
Subset DublinArtists. Creators. Visionaries.Subset Dublin is too corporate for the artists, too artistic for the corporates. So they decided to say screw it and just do their own thing; and it’s a good thing they did, because it’s pure brilliance. A multidisciplinary artist collective Source: Subset Dublin Saucony has long had an active blog that…
News that the Curry 4 would be dropping this week came as a surprise to me. News that the Curry 4 will be dropping internationally first was also a surprise. I’ve complained about the lack of marketing and the failure to capitalize on Curry’s second championship as a huge mistake by an apparel company that…
Shop Underarmour.com for 2017 summer gear, polos, backpacks & more. Under Armour makes game-changing sports apparel, shoes & accessories. FREE SHIPPING available + FREE Returns. Source: Under Armour® Official Store – FREE Shipping available In the last year I’ve taken the time to analyze brand websites and look to see where some changes could enhance…
