Source: Shadow 6000 Oktoberfest It’s been a long time since I’ve dropped an article about a Saucony Original. I really haven’t been motivated to do so since the company had seemed to given up on creating themed shoe releases this year. Last year Saucony released so many incredible drops that they ran all over the…
In my prediction for ASICS at the beginning of this year I said that this was the brand to watch. While ASICS hasn’t been able to put together the moves I thought they should to really make a move this year, they are doing some very, very good work in both retro footwear, performance…
Source: NEXT WAVE: INTRODUCING PRO BOUNCE & MAD BOUNCE FOR THE NEXT GENERATION While the obvious fact that basketball shoes no longer dominate footwear sales would lead many analysts and observers to overlook adidas basketball’s latest shift to the sport it seemed they had basically given up on when they gave up sponsorship of the…
Niche-Out© Marketing Boxing, CrossFit, Ninja Warrior, Parkour, Lacrosse, Track & Field, Frisbee Golf and any sport that receives a small amount of coverage are niche sports. MMA and UFC are growing, but can also be considered niche. These lesser known athletic events, when marketed the correct way, can help both brands and retailers establish long-term…
Sarunas for most of us plays Dro getting it in on HBO’s Insecure as the man in the “open” relationship. Under Armour has pegged the 6-8 actor/writer as the host of their latest online show, Home Court. Sarunas played ball at Portland State so the discussion of hoops and lifestyle is a natural fit….
Clearweather the product of footwear design brothers Josh Brubaker and Brandon Brubaker. We are an independently owned and operated footwear brand from Santa Ana, California. History influences the look and feel of everything we do now and in the future. Please Join us on this Journey. Source: Clearweather Sneakers – Less Corporate, More Independent Typically…
The Basketball Tournament (TBT). Single-elimination. Winner-take-all. $2 million. ESPN. This summer. Sign up as a fan, support that team that wins, and you could win a share of the prize! Source: The Basketball Tournament (TBT) Yep, I know this is a sneaker site, but brands are no longer sneaker companies. In today’s retail environment brands,…
Parker dropped 21 PTS, 10 AST, 9 REB, 4 STL, 2 BLK against the Seattle Storm on July 10th, making her the first WNBA player to have such a stat line! Source: Best of Candace Parker vs. Seattle Storm – WNBA.com – Official Site of the WNBA I was in the process of preparing an…
SI-18 and SI-2018 pictured Source: Si-2018 Collection It’s well documented on this site how excited I was when I saw the K-Swiss Gen K Knit early last year: Can K-Swiss’ Fall ’17 Line Help Them Gain Ground? At a moment when every brand was delivering a knit shoe and adidas was winning with the NMD…
Inspired by the food we love so much, the “Sherbet Source: Grid 9000 HT I recently questioned if Saucony is exiting the lifestyle market. The brand that delivered 3 of my top 40 sneakers of 2017 had done very little with their retro line of runners. Last year the brand shined with releases like…
Alright once I moved beyond the fact that dude got his sister killed… I could actually watch the film without screaming at Tariq for being a busta, lol. Actually, his name is Torren in the film Amateur, but talk about a kid who played his role a bit too well in Power, sheesh. Amateur is…
I complain so often about what companies aren’t doing correctly I forget to look at when a company is performing in a manner that should be studied. ASICS has been doing an amazing job of reaching the customer where they are. In content creation the brand has 6 different digital footprints including an online magazine…
Stalley comes in and shows Nike how to release the real Cool Grey 11 in his latest video… but the real deal is that when the culture speaks of heads in Hip-Hop who are true to the game and have been at it for a while, the name that arises often is Stalley. While Drake…
It has its own spin, yoga, and dance studios, plus a boxing ring. Source: Peek Inside Reebok’s New Global Headquarters in the Seaport The new headquarters in Seaport takes on the challenge of revitalizing Reebok into a brand that can be what Reebok was in the 80s when the brand pushed Nike to the edge…
Source: adidas Originals Arkyn Campaign In the last two years I’ve had the pleasure of spending a considerable amount of time analyzing adidas marketing campaigns. The material was so textured and layered that each release of marketing from the brand felt less like someone trying to sell something and more like a brand that needed…
The Curry 4 was nice, and designed well enough to earn a spot in my top ten sneakers of 2017. The shoe was a fresh take on the signature line from UA’s most visible and marketable athlete. In a rough 2016 to 2017 Kevin Plank made a point of stating that UA would begin to…
Artist Felipe Pantone has an undeniable passion for his work. This intensity can be felt as he speaks and can be seen in his art, even though he remains hidden. Source: Artist Remains Hidden so His Art Can be Seen The Question no longer sells. My favorite Reebok of all time sits when it releases…
Source: NEW BALANCE DEBUTS “FEARLESSLY INDEPENDENT SINCE 1906″ GLOBAL BRAND PLATFORM THAT REFLECTS ITS HERITAGE AND MISSION TO CHALLENGE THE STATUS QUO The title of this post was going to be, New Balance “Fearlessly Independent” is the Most Non-White Campaign Ever & That’s Okay I changed it because it’s not the most non-White, but at…
It should be noted that K-Swiss is a large global brand. It is not a publicly traded company so the quick information (stock, etc.) is not so readily available. I can’t make an in-depth discussion without disclosing that I don’t have POS data to support my thoughts on what the sales are like. What I…
Around the world there are people whose fearless self-expression and nonconformist attitudes turn heads and set trends. They’re style pioneers, making a statement with their fashion, their art and their words. They are classics. Source: All-Star Line Up Challenges You to Be YOU A strategic alliance can take a mediocre product and give it immediate…
Nike is giving new scrutiny to its digital agencies. Source: Nike’s ‘Reverse Auction’ Review Is a Bad Omen for Agencies This is the perfect article for the sneakerheads who read ARCH. This is an opportunity for me to explain why I’ve been so adamant about building the AHN (ARCH x Housakicks Network) into a sneaker…
Under Armour $UA, $UAA Current Share $14.75/$15.92 2017 Recap: I was speaking with an analyst/writer for Benzinga and we were discussing Bitcoin and he asked me what I thought. I said I didn’t know enough, but if I had any money in pocket (which I don’t since I basically lost half a million a year ago)…
