Source: Under Armour Just Signed A$AP Rocky It seems that Rihanna, Yeezy and Pharrell are driving brands towards music influencers. Actually, let me be honest. This started with Converse and punk music. The Chuck Taylor is synonymous with Rock and Roll. The shoe has stood the test of time and remains one of the most…
The Vancouver born company has at its core… A CORE! Early this year I stated that two companies were forcing the male dominated sportswear market to adjust and do a better job. In that post I explained that lululemon and Victoria’s Secret were, “making sportswear pay attention. Women have been overlooked in the sports marketing…
I continue to prove my point in discussing marketing as it relates to influencers. When I wrote an article about Saucony recently in regard to their Saucony Originators Only campaign where 10 prominent social media personalities were given a chance to design a limited release pair of kicks by Saucony, I said that it makes…
People who create social movements and push culture forward know that it doesn’t come easily. In 2016 Saucony Originals started the Originators Only project, which features a diverse group of 10 creators (also known as Originators) from the digital sneaker community. Each of these unique individuals uses sneakers Source: Originators Only On the first go…
Unlike many platforms that only report I take the time to dig into a deeper analysis of e-commerce and retail. My thoughts on the storytelling of Foot Locker and how this has helped the company to create a stronger in-store experience have always been steady and present. Insider Ties: Why Foot Locker Is Still Killing…
A few weeks ago Saucony entered the collaboration arena. Every major brand has had some collaboration. Collabs are becoming a vital part of marketing and maintaining a relationship with consumers. Marketing has always been the uncomfortable discussion for brands because it isn’t really quantifiable. It’s the old tree falling in the forest discussion. If the…
I’ve been very vocal about how successful adidas campaigns have been. The blend of edgy imagery and the intentional grainy presentation that appears both flawed yet precise, making the style in the ads feel attainable, is one of the primary reasons the digital reach of adidas has helped the company gain share of the market….
People who create social movements and push culture forward know that it doesn’t come easily. In 2016 Saucony Originals started the Originators Only project, which features a diverse group of 10 creators (also known as Originators) from the digital sneaker community. Each of these unique individuals uses sneakers Source: Originators Only Without knowing what brand…
The Gen-K Icon Knit pushes the court style category past its conventions with a contemporary spin on a future classic. Source: K-Swiss Icon Knit A few months ago I wrote this article: Can K-Swiss’ Fall ’17 Line Help Them Gain Ground? The question was legitimate as K-Swiss has become the bargain brand at outlets like…
Source: ASICS Tiger United States If I were to sit down and do an analysis of companies and then make a prediction on which companies are performing well based on their understanding of marketing and content, ASICS would rival adidas and I wouldn’t hesitate to think that their sales match the level of emphasis they’ve…
Left to Right: Jeffrey Wong, General Manager of ASICS China, Hilda Chan, Managing Director of ASICS Greater China and Seiji Hori, Marketing General Manager, Global Lifestyle Division of ASICS Corporation attended the ribbon cutting ceremony SOURCE Sneakerheads, it’s a loaded term. In the US where sneaker culture originated on the back of Hip-Hop, it’s a term…
If you’re running Brooklyn, this is the place to be. Shop official Airbnb Brooklyn Half gear brought to you by New Balance and New York Road Runners. Source: Airbnb Brooklyn Half Marathon – Official Gear – New Balance This post is less about the gear and more about the fact that brands are aligning themselves…
Shop Under Armour Baywatch FREE SHIPPING available in US Source: Baywatch A few weeks ago I stated that although The Rock Delta launch was successful that Under Armour missed a prime opportunity to further strengthen their branding and marketing. The Fate of the Furious dropped and UA had their superstar front and center. It was…
Adidas aims to sell more than a half-billion per year by 2020. At the heart of that effort is a decades-old shoe named after a retired tennis player who hasn’t won a major singles tournament since 1980. Source: Adidas Wants to Copy the Stan Smith Success Story Richard Weiss released this source post on Bloomberg…
DICK’S Sporting Goods Launches Compression Brand Second Skin to Serve the Training Needs of High Intensity Athletes Building off the success of brands such as CALIA by Carrie Underwood, Field & Steam and Walter Hagen, DICK’S continues to expand its private brand offering PR Newswire PITTSBURGH, April 20, 2017 PITTSBURGH, April 20, 2017 /PRNewswire/ — DICK’S…
Source: adidas Originals by wings+horns Spring/Summer 2017 | Sneakersnstuff Blog As I’ve come closer and closer to my dismissal of the “power” of influencers, I realize that a well crafted video and photography session can convey the message to potential buyers prior to the release of a project. This wings + horns collab with adidas…
Marketing has to be more subversive and less direct. Marketing has to occur where the people are already or where they are going to be. This is why television is having a difficult time with navigating the digital arena where brands are no longer willing to pay for ads that run during television shows that…
The marketing of footwear has shifted and a brand no longer requires major influencers such as sports stars. Obviously it helps when you can land a Steph Curry or Serena Williams, but that isn’t a requirement anymore. If you can land a person who does incredible things and you have the ability to build a…
On Wednesday, Adidas ADDYY stock is up almost 9% to $91.90 per share in afternoon trading. The German sportswear giant soared after posting strong. Source: Adidas (ADDYY) Stock Jumps 9% on Strong Earnings and Upbeat Guidance – Nasdaq.com Influencers and analysts are all saying they saw this adidas growth coming. They are all laying the success…
Source: DIADORA x PATTA S.8000 & 90s TRACKSUIT / Patta While in America the retro style is clearly influenced by pop stars like Rihanna and Kanye, in Amsterdam the influence is where it truly lies, Hip-Hop. I have to repeat at least thirty times when I talk that in the early 90s dudes were rocking…
The Nike Zoom Vaporfly 4%, Nike Zoom Fly and Nike Air Zoom Pegasus 34 release June 8 at Nike.com and through select retailers. Source: Nike News – Nike Redefines Look and Feel of Fast Running Nike and adidas are both making a push to reignite the performance running market and they are both going towards…
Finish Line has had a rough year. Like a lot of Retail/Brick and Mortar stores in mall locations that are dropping like flies, there are a number of culprits at play. Foot Locker, however, is thriving in this area. History has a lot to do with Foot Locker’s success. The fact that they have over…
