Teddy Santis Named Creative Director of New Balance MADE in USA The owner and founder of Aimé Leon Dore will team up with New Balance for a long-term relationship Boston, MA – April 5, 2021 Source: Teddy Santis Named Creative Director of New Balance MADE in USA I’ve explained on this site for a few…
FootLocker has named ME. as Women’s Creative Director, but this isn’t a clear cut hire. ME. is dope and she’s one of the hottest designers in the industry right now, but FootLocker has a long history of poor decisions when it comes to women. As a matter of fact, if you look at any FootLocker,…
With retro and lifestyle being so popular right now, it would seem that a brand like Saucony would have seen a return to prominence similar to Vans and Fila. This hasn’t been the case. The brand has seemingly abandoned that arena to focus on performance, leaving Orignals to the international market. While a brand doesn’t…
Designers, Collaborators, and Influencers are driving the creative process behind collections, but do brands really need to work with people outside of their companies? What do you think about Jerry Lorenzo working with adidas so soon after his most recent collection release with Nike. Will this propel adidas in basketball? Links in the article: adidas…
Nike and Fear of God elevate basketball staples to American icons in this new Holiday 2020 collection. Source: Nike Fear of God Holiday 2020 Collection This collection sold out immediately. The only item left is the only item to release on 11-20-2020, which is the black warm up top. Why would I label a product…
The Nike x COMME des GARÇONS Air Force 1 Mid releases October 23 at COMME des GARÇONS and Dover Street Market stores and online at DSM E-SHOPs. Source: Nike COMME des GARCONS Air Force 1 Mid Official Launch Details I’m leading this story with the CDG Air Force 1, but it isn’t the focus outside…
In a year that has changed how we experience moments; we will be bringing our community together through a seven-day digital festival kicking-off on October 14th. Source: CREATORS CLUB WEEK: ALL STAR LINEUP FOR OUR FIRST EVER DIGITAL FESTIVAL ComplexCon is now the measuring stick for hype culture in a physical form. With COVID-19 disrupting…
From the Innovation Department at Deckers, the K-ST 21 is a Major Evolution in Sneakers, Integrating New Carbon Bow Technology™ Suspension System for More Efficient and Enjoyable Motion Source: Meet the Future of Sneakers: The Deckers X Lab K-ST 21 I received a press release for the new K-ST 21. For the first time in…
“We, as African-Americans, are the trendsetters … There would be no Nike and none of these brands if it wasn’t for us setting the trends… How is it possible that in most major cities in America, there is no African-American retailer that has a Nike account? How is that possible?” Source: Kickin’ Facts | Black…
Source: A design program in partnership with Pensole at the Brooklyn Creator Farm supported by Pharrell Williams. Less than a month ago I wrote a post scratching the surface of the problem of creating diversity in the sneaker industry: adidas’ Dilemma, Nike’s Reality and All Industries’ ‘Truths’: a Paradox On the Difficult Path to Equality…
Onitsuka Tiger Brand Ambassador Willow Smith Source: OnitsukaTiger × Willow Smith | Onitsuka Tiger United States The Fresh Prince has an Air Jordan Sneaker, the Retro 5. The Fresh Prince is not Will Smith. Will Smith is a business person and an entertainer. Last year a strange collaboration took place and I questioned why Will…
The first Nike Rise door opens in Guangzhou July 9, with additional doors in Nike’s global store fleet opening in 2021. Source: Nike Rise Retail Concept I wanted to lead with a picture of Nike Fit inside of Nike’s new Rise Concept in China to stress the touch free process of size and fit in…
7-24-2020 Update: I decided to dig deeper into Timberland and discovered that the company has been doing a lot of work. My post below created a dialogue with the team at Timberland and I’ve adjusted my position on this matter. This is an instance of “Good Trouble” with the potential for a better story. Read…
Harden Vol 4 basketball shoes, featuring super light LIGHTSTRIKE midsole cushioning. Textile upper with adidas signature three stripe midfoot band for lockdown and stability. Source: Harden Vol 4 / legacy green First, by writing this article I will provide a pingback to the Daniel Patrick website and therefore increase the search quality of the Daniel…
On March 15th when I knew I would be shutting down to quarantine and I would be losing my primary source of income, I created a post on LinkedIn where I shared my plan of action. Before the crisis I had begun work on a white paper for a company reemerging from bankruptcy. I was…
picture via NBA.com Source: PUMA.com | Forever Faster. Digital chunks, NBA viewership, influencers, Youth culture and sneaker culture… all of these things crash together but aren’t discussed in detail by those attempting to understand how to create an environment where basketball sneakers become treasured gems again. All of these things matter to marketing teams, but…
The Rock chose the right shoe for his high-energy introduction of the teams in the final game of the American football season, taking to the stage in the Cloud X. Source: Dwayne ‘The Rock’ Johnson Opens The Big Game in the Cloud X 5 Million dollars is the going rate to run an ad during…
Sports brand PUMA believes it’s never too soon to begin thinking sustainably — that’s the idea behind the new kids’ collection TIME4CHANGE. Source: Starting out green: PUMA debuts eco-friendly youth line TIME4CHANGE A few days ago I posted a video on YouTube of a plant based sneaker from Nike. I thought that was one of…
Explore and buy the Jordan Women’s ‘Apparel Collection’. Stay a step ahead of the latest sneaker launches and drops. Source: Jordan Women’s ‘Apparel Collection’ Release Date I’m dropping the source link for the Jordan collection right here to get it out of the way and to give you a reference point for this title. The…
A limited-edition Air Jordan I High OG, the partnership’s first revealed product, debuted during Dior’s Fall 2020 presentation. Source: Jordan Brand x Dior Jordan 1 Official Partnership Jordan Brand collabs are often celebrated because they fuse together two different worlds to create a product that has value across categories. It would seem that any alignment…
Under Armour Takes on Iceland for Reveal of Performance Apparel and Footwear Fusing Run, Outdoor and Style Source: TREK TO THE SUMMIT I’ve been excited by the PR and content coming out of Under Armour. The company has taken a volatile marketplace problem and the injury to its star athlete and they’ve begun repackaging the…
In 2017, unlike most sneaker websites, Saucony was my top brand of the year. In my top 40 list the company held a number of spots: The Top 40 Sneakers of 2017 | #1 Saucony 5000 Bricks In 2018, however, Saucony made a decision to work with a series of influencers when the company…
