Jordan Collectors ask Nike designer Tinker Hatfield everything they’ve ever wanted to know about the Air Jordan 3. Source: Designed by Greatness for Greatness Nike acts like it’s a small company. What do I mean by that? Nike spends the majority of its time trying to drive traffic to its platform. By that definition Nike…
Learn about UA HOVR, our latest shoe cushioning technology. It’s the zero-gravity feel that makes these the best cushioned running shoes you’ve ever put on. Source: UA HOVR | Under Armour I’ve been hearing and seeing HOVR for over a year now. I haven’t had my chance to physically see the shoes so I can’t…
It’s the first running shoe to feature Nike’s latest foam technology that’s designed to cushion the impact of each stride and offer the energy return needed to stay fresh late in a run. It will be available February 22. Source: Meet the Nike Epic React Flyknit In October of 2017 Nike laid down a…
The collection comes in women’s sizes 5-12. Source: Jordan Brand Reveals Spring 2018 Women’s Collection In the last two years Nike’s dominance has been disrupted. Sales have slowed and there is banter throughout the industry that adidas caused problems for Nike. In the women’s market Lululemon and even Victoria’s Secret is the culprit. I’ve been…
Nike is giving new scrutiny to its digital agencies. Source: Nike’s ‘Reverse Auction’ Review Is a Bad Omen for Agencies This is the perfect article for the sneakerheads who read ARCH. This is an opportunity for me to explain why I’ve been so adamant about building the AHN (ARCH x Housakicks Network) into a sneaker…
100% Authentic, brand new in the original box. The Air Jordan 4 Retro The iconic Air Jordan 4 burst onto the scene in 1989 with the perfect mix of on-court performance and off-court style. Now, the Retro version of the classic shoe is a streetwear staple that remains popular decades after it originally dropped. The…
I was reading a post and a series of tweets from a prominent sneaker analyst (Matt Powell of NPD Group) who stated that the sneaker industry is suffering from too much information about releases being available. The analyst also stated that the scarcity model is the reason why sneaker retail was once so dominant. The…
Originally posted on Housakicks Nike’s Edit To Amplify strategy is written all over their 2018 release calendar. We already know the Black Cement Air Jordan 3 is making a return next year. I had already shared a post in the Summer alluding to the imminent revisitation of the Air Jordan 11 Concord. Jordan Brand confirmed that the Concord…
Official SONRA Store. Shoes Made in Germany. Designed by Hikmet Sugoer Source: SONRA I think everyone in the sneaker community knows who Hikmet Sugoer is. The stores he used to run, Solebox, was a constant on the scene and was infamous for collaborating with brands on dope kicks like the ASICS Gel Lyte and…
Dave White is a contemporary British Artist who dedicates his work to celebrating popular culture and interpreting emotive issues. Source: Dave White | Artist Most sneakerheads know of Dave White as the man behind one of the most successful redesigns of an Air Jordan 1. The Wings version created by the artist remains a grail…
Source: FDRA | Footwear Distributors and Retailers of America Everyday there is a different newspaper outlet sharing the words of analysts who seem to be more intent on beefing on Twitter than actually sharing really in depth analysis of the footwear industry. It’s my job to provide more information about sites that do a more…
Source: News Any time there is a “new” footwear brand to discuss it excites me. I don’t need to preface why I’m uniquely qualified to discuss why Q4’s rise is important, but I will. In 2004 I launched Sho-Shot Athletics under license with a group in Vancouver. At the time And1 was one of the…
Source: Reebok News Stream : REEBOK OPENS GLOBAL FLAGSHIP STORE AT NEW BOSTON HQ Building on the promise of the a better customer experience discussed by adidas NA Pres. Mark King, the Reebok store will be the home to an in store customization process for customers. Personalized shopping is the means by which every brand…
Source: 2017 NIKE, Inc. Investor Meeting NOTE: My comments are in parenthesis. This will be updated as I edit the pictures to insert them in the transcription. Check back throughout the day. I transcribed the presentation as best as possible from the Investor Meeting Livestream. Please ask questions about any abbreviations you don’t understand. I…
Above Parkour athlete Lynn Jung is shown lacing up a pair of Saucony kicks. Source: takeover – Page 1 – Saucony Stories I have continued to refer to the Saucony Originators campaign as a sign of all that is wrong with the sneaker marketing industry. The influencer based Originators saw ten sneakerheads launch 100 pair…
Shop Under Armour for Men’s UA Architech Reach Training Shoes in our Men’s Shoes department. Free shipping is available in US. Source: Men’s UA Architech Reach Training Shoes | Under Armour US I’ve been so proud of UA lately. The Drive 4, the Curry 4, but I still think the brand has underutilized their platform…
The #Curry4 “More Rings” Championship Pack drops Tuesday at 10AM EST. I hate the “What are those?” pointing and laughing that happens with stupid sneakerheads. When UA dropped the Curry Lows that were labeled “Dad” shoes, and joked on by Jimmy Kimmel and the entire internet, honestly it didn’t make any damn sense. What did…
Download past episodes or subscribe to future episodes of K Swiss’s Presents: CEOs Wear Sneakers by K Swiss CEOs Wear Sneakers podcast for free. Source: K Swiss’s Presents: CEOs Wear Sneakers by K Swiss CEOs Wear Sneakers podcast on Apple Podcasts I’ve been stating that I absolutely love the Icon Knit from K-Swiss. I’ve also…
Matt Powell is the sage of the sneaker industry. The amount of data the NPD Group accumulates is the primary source of information for news reporters around the world when it comes to footwear sales in the U.S. Over the years Powell has utilized his platform to disseminate information on the rankings and growth of…
Shop Under Armour for Men’s UA Highlight Delta 2 Running Shoes in our Men’s Running Shoes department. Free shipping is available in US. Source: Men’s UA Highlight Delta 2 Running Shoes While this is obviously not a shoe that will capture the hearts of sneakerheads, it is a shoe that the footwear market can be…
Memphis dancer Lil Buck is renowned for pioneering the juking movement in TN. A super fan of Jordan Brand, Buck almost exclusively dances in Js. Source: Lil Buck – Fly in the AJ 1 This isn’t exactly the type of music that we associate with Memphis Jukin (jooking)… which derived from the Gangsta Walk, but…
Source: adidas Originals EQT Refill Pack adidas has been on a roll. The brand has taken over the premier wall space in retail outlets and in sneaker circles the resale on an adidas BOOST product outpaces Jordan Brand. Collector’s continue to get excited by GR drops like the black Japan NMD and the brand believes…
