Sneaker retailers are facing a perfect storm. (pic via BI from Bennett Raglin/AP) Source: Amazon is about to claim a new victim in the retail apocalypse – Business Insider The source article fails to cover a few points I recently made in my analysis of the Foot Locker stock plunge: Foot Locker’s Stock Plunge, How…
Source: adidas and Concepts Create a Sneakerhead Storm with new store in Boston I’m not going to mince words, I’ve been pushing hard to land a corporate job in the sneaker world. I’ve applied for a number of positions and I was building my platform on the fact that the big brands didn’t understand what…
A few weeks ago Saucony entered the collaboration arena. Every major brand has had some collaboration. Collabs are becoming a vital part of marketing and maintaining a relationship with consumers. Marketing has always been the uncomfortable discussion for brands because it isn’t really quantifiable. It’s the old tree falling in the forest discussion. If the…
Two men are recovering at the Regional Medical Center after they were shot while trying to sell shoes. Source: Two shot while selling Air Jordan shoes A couple of days ago two guys were shot during a meetup for a pair of Retro 5s. As with anything like this, it simply doesn’t make sense. With…
People who create social movements and push culture forward know that it doesn’t come easily. In 2016 Saucony Originals started the Originators Only project, which features a diverse group of 10 creators (also known as Originators) from the digital sneaker community. Each of these unique individuals uses sneakers Source: Originators Only Without knowing what brand…
Right now Nike is making the strongest push into Asia. Kyrie has just kicked off his tour of Asia and Cristiano Ronaldo is currently touring there for the first time. During Nike’s last quarterly conference call, their greatest growth was in the international market. NIKE, Inc. Reports Fiscal 2017 4th Q and Full Year Results…
Originally posted on Housakicks Virgil Abloh and Nike have been teasing us with all types of pictures of their upcoming Off White X Nike JB sneakers. Well sneakerheads aren’t the only one enticed by these pictures, but counterfeiters thrive on limited releases like these. For all I know most sneakers Nike releases are manufactured overseas so the potential…
The Nike Kyrie has been the best selling basketball shoe from Nike’s signature line in the last few years. How do I know this? I wrote an article on the shoe a while back discussing how well the shoe was performing. If Basketball Sales Are Dead Why Is The Kyrie Selling? Sportswear analyst Matt Powell…
Source: Flightclub.cn The annual holiday drop used to be a rights of passage for sneakerheads. Jordan Brand has switched things up a bit. Last year there were more than enough Space Jam 11s dropped, so many that there weren’t any lines anywhere and there were pairs still around after the release date. It signaled a…
Source: adidas x Parley run for the Oceans – a Global Running movement demonstrating how sport has the power to change lives and inspire positive action Sneakerheads are always looking at the limited release aspect of footwear, but the a larger segment of the market looks beyond whether something is dope or limited. The consumer today…
Straight from the golden age of Hip-Hop, Coogi and PUMA® team up for a one of a kind collaboration Source: PUMA X COOGI | PUMA® Every week there is an ongoing battle over the importance of the sneaker community to the footwear industry. I’ve said over and over that the sneaker community is not just…
Left to Right: Jeffrey Wong, General Manager of ASICS China, Hilda Chan, Managing Director of ASICS Greater China and Seiji Hori, Marketing General Manager, Global Lifestyle Division of ASICS Corporation attended the ribbon cutting ceremony SOURCE Sneakerheads, it’s a loaded term. In the US where sneaker culture originated on the back of Hip-Hop, it’s a term…
Foot Locker blamed delayed income tax returns for sluggish sales early in Q1 that weren’t made up later in the quarter and reported results that missed forecasts.Estimates: EPS virtually unchanged at $1.38, with revenue edging up 1.4% to $2.015 billion.Results: EPS of $1.36 on revenue of $2. Source: Foot Locker Stock Plunges As Q1 Earnings,…
Amazon acquired Zappos because the platform did not have the backend in place to sell footwear. I joined Amazon in 2011 after selling at local flea markets and in locally owned shops in Memphis. When I launched in 2011 it was late November. By December 31st I’d earned over 40,000 dollars with very little experience…
A look at the beginnings of Jordan Brand’s 1989 Air Jordan 4 release – designed by Tinker Hatfield and coveted by sneakerheads worldwide. Source: The History of the Air Jordan 4 Craig Ehlo… that’s the name that always pops in my head when I hear or see the Air Jordan 4. I can see Jordan…
Adidas’s senior VP of global brand strategy breaks down why the brand with the three stripes is the hottest sneaker brand on the planet right now. Source: Adidas Tells Us How It Plans to Catch Nike | GQ I’ve written several articles explaining why sneakerheads think Kanye is the key to adidas success. I’ve written…
The sportswear giant on Tuesday named Wyoming engineer Brett Drake the winner of the Nike Ease Challenge. The contest sought designs for sneakers that could be worn by athletes with physical limitations. Source: ‘Sneaker nerd’ wins $50,000 Nike design contest (Photos) – Portland Business Journal Matthew Kish just dropped a great article on a self…
Marketing has to be more subversive and less direct. Marketing has to occur where the people are already or where they are going to be. This is why television is having a difficult time with navigating the digital arena where brands are no longer willing to pay for ads that run during television shows that…
Source: Men’s Shadow 5000 Elite – Originals | Saucony Saucony is primarily known as a performance running company. The lifestyle division isn’t as prominent. In many sneakerhead circles though certain models pop and garner considerable dough. The Saucony End x Burger is one such shoe that has found a home in the resale arena. The…
Designer Mike Kirtley talks about YORK’s overall design aesthetic and this season’s premium yet functional upgrades Source: https://yorkathleticsmfg.com/blogs/outofstep/blood-sweat-tears-the-new-fighters-edition-design-inspiration When a brand gets it right, someone, anybody should be excited. Specifically when the brand isn’t a mainstream drop that a million people will be wearing. York has been making quality products for a while and this new…
I really like doing these SYBTF posts on Nike’s SNKRS page. Let me explain how these work. I’m not doing an analysis to check and see what shoes you should be preparing to flip. What I do here is look at the sneakers above the fold. Usually there are 48 pair of shoes above the…
Originally posted on Housakicks A majority of sneakerheads could be easily compared to cult followers; once they get sold to a certain idea, it’s hard to shift their thought process. Nike took a bit too long to counter Adidas & the boost technology that has fully infiltrated the sneaker community. Those styrofoam-like visible beads give Adidas…
