Source: adidas NEWS STREAM : adidas Spotlights Powerful Women Who Change the Rules of Sport with Confidence and Creativity in New Running Campaign There is a running thread on this site that speaks to how competent adidas has been in marketing in the last two years. The rise in sales for the brand has been…
Learn what first motivated the actor and the three ways you can work out just like him. Source: Michael B. Jordan Shares His Training Tips and How to Not be a Quitter During Investor’s Day Heidi O’Neill explained the importance of being connected with the Nike Training App. In this discussion she explained how using…
All images courtesy of Afew Store Wolfgang Johann von Goethe is one of the most respected poets and belongs to the circle of representatives in the world of literature. With over 50,000 pieces of his art, the Goethe Museum in Düsseldorf hosts the largest exhibition of his work. Source: Saucony Originals x Afew Store When…
Source: Reebok News Stream : REEBOK OPENS GLOBAL FLAGSHIP STORE AT NEW BOSTON HQ Building on the promise of the a better customer experience discussed by adidas NA Pres. Mark King, the Reebok store will be the home to an in store customization process for customers. Personalized shopping is the means by which every brand…
Source: Nike Internal / 2017 NIKE, Inc. Investor Meeting Andy Campion opens the afternoon by reinforcing the fact that Nike is the #1 consumer brand. (This has to be in response to the multiple reports discussing adidas jumping Jordan.) Summary of Key Points and deeper perspective: Growth is never linear. During dynamic times many feel…
Source: 2017 NIKE, Inc. Investor Meeting NOTE: My comments are in parenthesis. This will be updated as I edit the pictures to insert them in the transcription. Check back throughout the day. I transcribed the presentation as best as possible from the Investor Meeting Livestream. Please ask questions about any abbreviations you don’t understand. I…
Source: Run With the Mob: A$AP Ferg Reveals He is a Runner in the Latest adidas PureBOOST DPR A$AP Mob member Ferg’s recent connection with adidas does something that we seldom see in footwear and apparel and influencers: the promotion of fitness as a lifestyle. It’s common place to see athletes in random pictures maybe…
Above Parkour athlete Lynn Jung is shown lacing up a pair of Saucony kicks. Source: takeover – Page 1 – Saucony Stories I have continued to refer to the Saucony Originators campaign as a sign of all that is wrong with the sneaker marketing industry. The influencer based Originators saw ten sneakerheads launch 100 pair…
Pogba doesn’t really register on the North American radar as an influencer, but for adidas he captures an element of creativity that models everything the brand is looking to represent. The explosive Manchester United midfielder is launching the second PP collection with the Three Stripes. The apparel will be limited of course, but in…
VaynerNation, On 11/14 my official collaboration with K-Swiss drops and we launch the “GaryVee 001 and 002”! I am really excited .. never thought a businessman shoe was in the cards ? A lot of you have been following me through this journey and I just want to say thank you and I am so excited for…
Learn the history and origins of the Air Jordan collection. Discover the story behind the iconic shoes and find original, retro and unreleased colorways. Source: Air Jordan Collection: Retro & New Editions. Jordan.com Last year when in November I discovered that Jordan Brand had launched a blog. I thought it was really important. This is…
Last year I wrote an entire discussion on why Nike could recover the basketball division. I even went as far as discussing the ten topics for the season that would inspire interest in the brand and in basketball. I hung my hat on the success of the Kyrie line and built an analysis that propped…
Find Flash Sale at Nike.com. Enjoy free shipping and returns with NikePlus. Alright I need you to ignore the picture that looks like I’m about to bust the dopest freestyle you’ve heard at the BET Cypher on this link: Why Are Retailers Like Finishline And Mom and Pop Shops Going Out Of Business: The Nike…
Subset DublinArtists. Creators. Visionaries.Subset Dublin is too corporate for the artists, too artistic for the corporates. So they decided to say screw it and just do their own thing; and it’s a good thing they did, because it’s pure brilliance. A multidisciplinary artist collective Source: Subset Dublin Saucony has long had an active blog that…
News that the Curry 4 would be dropping this week came as a surprise to me. News that the Curry 4 will be dropping internationally first was also a surprise. I’ve complained about the lack of marketing and the failure to capitalize on Curry’s second championship as a huge mistake by an apparel company that…
Shop Underarmour.com for 2017 summer gear, polos, backpacks & more. Under Armour makes game-changing sports apparel, shoes & accessories. FREE SHIPPING available + FREE Returns. Source: Under Armour® Official Store – FREE Shipping available In the last year I’ve taken the time to analyze brand websites and look to see where some changes could enhance…
Source: Under Armour Just Signed A$AP Rocky It seems that Rihanna, Yeezy and Pharrell are driving brands towards music influencers. Actually, let me be honest. This started with Converse and punk music. The Chuck Taylor is synonymous with Rock and Roll. The shoe has stood the test of time and remains one of the most…
Source: Mike WiLL Made-It, YG & NFL Star Von Miller Partner with adidas Athletics to Create Ultimate Pre-Game Anthem A few months ago I wrote about the ZNE Pulse Collection from adidas which features patterns on the apparel that derives from the actual heartbeat of adidas athletes. I thought it was a unique collection with…
I’ve been asking for more video content from Under Armour. Like the recent Infiniti video featuring Steph Curry, Under Armour allows Champs to do the heavy lifting to profile UA. My immediate question is who paid for this promo? The video is not cross platform. It does not appear on UA’s website, but it…
The Vancouver born company has at its core… A CORE! Early this year I stated that two companies were forcing the male dominated sportswear market to adjust and do a better job. In that post I explained that lululemon and Victoria’s Secret were, “making sportswear pay attention. Women have been overlooked in the sports marketing…
I continue to prove my point in discussing marketing as it relates to influencers. When I wrote an article about Saucony recently in regard to their Saucony Originators Only campaign where 10 prominent social media personalities were given a chance to design a limited release pair of kicks by Saucony, I said that it makes…
Source: adidas NEWS STREAM : adidas and Pharrell Williams Announce ‘Don’t Be Quiet Please’ Campaign This article is not meant to show and promote the gear. It is a continuation of my analysis of why adidas is moving to the forefront of the sneaker market. In the last two years every marketing move adidas has…
