Influencer marketing, I’ve discussed it continuously on this site in regard to entertainers, athletes and social media influencers working with sneaker companies. Brands take enormous chances in aligning themselves with influencers in the hope that someone can help them reach their target audience. Often those chances culminate in very little interaction and engagement, but because…
Source: SYDNEY MCLAUGHLIN SIGNS WITH TEAM NEW BALANCE In a dope presentation of support on Broadway, NB displayed their latest addition to the family. McLaughlin joins New Balance after a stellar freshman year at University of Kentucky, where she won the 2018 NCAA Outdoor 400m hurdles title, set a world junior record over 400m indoors…
Before she started power lifting, Shannon Kim Wagner had no idea what it would do for her. “I struggled most of my life with an eating disorder, abuse, and some form of body dysmorphia,” she says. Source: Shannon Kim Wagner is Empowering Women to See Their Potential Through Powerlifting The picture above of Shannon Kim…
Source: Shadow 6000 Oktoberfest It’s been a long time since I’ve dropped an article about a Saucony Original. I really haven’t been motivated to do so since the company had seemed to given up on creating themed shoe releases this year. Last year Saucony released so many incredible drops that they ran all over the…
In my prediction for ASICS at the beginning of this year I said that this was the brand to watch. While ASICS hasn’t been able to put together the moves I thought they should to really make a move this year, they are doing some very, very good work in both retro footwear, performance…
Source: NEXT WAVE: INTRODUCING PRO BOUNCE & MAD BOUNCE FOR THE NEXT GENERATION While the obvious fact that basketball shoes no longer dominate footwear sales would lead many analysts and observers to overlook adidas basketball’s latest shift to the sport it seemed they had basically given up on when they gave up sponsorship of the…
Niche-Out© Marketing Boxing, CrossFit, Ninja Warrior, Parkour, Lacrosse, Track & Field, Frisbee Golf and any sport that receives a small amount of coverage are niche sports. MMA and UFC are growing, but can also be considered niche. These lesser known athletic events, when marketed the correct way, can help both brands and retailers establish long-term…
Sarunas for most of us plays Dro getting it in on HBO’s Insecure as the man in the “open” relationship. Under Armour has pegged the 6-8 actor/writer as the host of their latest online show, Home Court. Sarunas played ball at Portland State so the discussion of hoops and lifestyle is a natural fit….
Clearweather the product of footwear design brothers Josh Brubaker and Brandon Brubaker. We are an independently owned and operated footwear brand from Santa Ana, California. History influences the look and feel of everything we do now and in the future. Please Join us on this Journey. Source: Clearweather Sneakers – Less Corporate, More Independent Typically…
Source: NEW BALANCE PROGRAM LAUNCHES TO PRESSURE TEST NEW IDEAS IN PERFORMANCE FOOTWEAR I wanted to place a question mark at the end of the title because while New Balance delivered the information about the PRJ 1.0 in a press release about its consumer informed pressure test concept, the marketing and images are purely fashion……
photo via Kith.com The rise and fall of the G-Unit and S. Carter footwear from Reebok is an interesting approach to the current discussion on sponsorship and influencer marketing. In the early 2000’s before the Jordan Retro trend even began, Reebok still had some sway in the public eye. They had AI, MJ was a…
Pop quiz: What makes you feel unstoppable? Maybe it’s time with your family, getting a good night’s sleep, or yes, even a tough workout. pic features Nathalie Emmanuel Source: Let The Wisdom From These 10 Game-Changing Women Inspire Your Whole Week (And Life) Those of us who have been captivated by seasons of television…
The Basketball Tournament (TBT). Single-elimination. Winner-take-all. $2 million. ESPN. This summer. Sign up as a fan, support that team that wins, and you could win a share of the prize! Source: The Basketball Tournament (TBT) Yep, I know this is a sneaker site, but brands are no longer sneaker companies. In today’s retail environment brands,…
Parker dropped 21 PTS, 10 AST, 9 REB, 4 STL, 2 BLK against the Seattle Storm on July 10th, making her the first WNBA player to have such a stat line! Source: Best of Candace Parker vs. Seattle Storm – WNBA.com – Official Site of the WNBA I was in the process of preparing an…
SI-18 and SI-2018 pictured Source: Si-2018 Collection It’s well documented on this site how excited I was when I saw the K-Swiss Gen K Knit early last year: Can K-Swiss’ Fall ’17 Line Help Them Gain Ground? At a moment when every brand was delivering a knit shoe and adidas was winning with the NMD…
Inspired by the food we love so much, the “Sherbet Source: Grid 9000 HT I recently questioned if Saucony is exiting the lifestyle market. The brand that delivered 3 of my top 40 sneakers of 2017 had done very little with their retro line of runners. Last year the brand shined with releases like…
Alright once I moved beyond the fact that dude got his sister killed… I could actually watch the film without screaming at Tariq for being a busta, lol. Actually, his name is Torren in the film Amateur, but talk about a kid who played his role a bit too well in Power, sheesh. Amateur is…
I complain so often about what companies aren’t doing correctly I forget to look at when a company is performing in a manner that should be studied. ASICS has been doing an amazing job of reaching the customer where they are. In content creation the brand has 6 different digital footprints including an online magazine…
Stalley comes in and shows Nike how to release the real Cool Grey 11 in his latest video… but the real deal is that when the culture speaks of heads in Hip-Hop who are true to the game and have been at it for a while, the name that arises often is Stalley. While Drake…
While The Mayor and 23Penny are both famous and infamous in the sneaker world I’ve gone pretty much unnoticed except for the one time I ended up on a small segment of NPR Morning Edition which paved the way for this longer more in depth video. Here is my little bit of shine: The…
The sportswear maker has stopped buying video ads on the social network amid concerns that people aren’t regularly viewing its ads. Source: Sources say Adidas has paused its video ads on Facebook while it reviews their efficacy – Digiday Just this morning I shared an old article on Influencer marketing and how the process is…
Source: Memphis Parkour now operates within Recess. Visit Recess901.com to register for classes and see our class schedule. http://memphisparkour.com I met a guy named Jonathon McCarver years ago when I was launching ARCH. He was putting together a Facebook group for Memphis Parkour and I was considering trying to make a shoe for Parkour. We talked a…
