The Crosby Collection | adidas x Malbon Golf Navigates a Fissure in Nike’s Foundation

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The list of people having an impact on the intersection of golf, fashion and entertainment isn’t long. One at the top of that list would certainly be legendary entertainer Bing Crosby, who in 1937 started the popular Crosby Clambake, an annual event that brought musicians, actors, celebrities, and professional golfers together for a friendly competition around a sport…

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Overvaluation Dimmed $BIRK but Birkenstock / Tekla Shows How Long the Road Can Be

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Birkenstock / Tekla – A limited collection of footwear and sleepwear, inspired by the dream-like states that feed creativity. Comprising elevated takes on Birkenstock’s iconic silhouettes and Tekla’s classic designs, all crafted in subtle and saturated colourways. Source: Birkenstock / Tekla The extreme valuation of Birkenstock dampened what should have been a celebrated IPO. I…

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Buried Inside of Merrell Are 5 Trail Sneakers Waiting to be Discovered by Gorpcore and Utilitarian Stylists

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This image above is a concept website page I created for this post based on a concept called City Hiking. I built the splash page to show how Merrell could create a subsite for this category. I browsed their regular site (https://www.merrell.com/) and found 5 styles that could crossover into the utilitarian fashion scene. I…

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Insider Ties: Ep. 181 | Quick Thoughts on the Allbirds x adidas Partnership

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Pre-Order my new book “Sneaker Resale & Retail in the New Normal”: https://arch-usa.com/product/sneaker-resale-retail-in-the-new-normal-navigating-the-sneaker-industry-in-a-dtc-world/ adidas is partnering “with Allbirds, as we seek answers on our joint mission to create a sports-performance shoe with the lowest carbon emissions.” This is an admirable task, but is definitely worth a deeper dive. Allbirds is a company built on the…

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Apps & e-Commerce | Nike Goes Bilingual and Sole Collector Launches, Again

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The new Sole Collector app gives users the ultimate price-comparison tool for buying sneakers. Source: The Sole Collector App Is Here Source: Nike.com and the Nike App are Going Bilingual in the United States In my upcoming book: https://arch-usa.com/product/sneaker-resale-retail-in-the-new-normal-navigating-the-sneaker-industry-in-a-dtc-world/ my goal is to establish that there are opportunities in a world that is undoubtedly saturated…

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adidas Should be Telling the Derrick Rose Story | Game 3 2018 vs. Rockets – 17 Pts in 21 Minutes | Marketing

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Source: https://www.youtube.com/watch?v=7IGvNLTQenc Derrick Rose has been maligned and is now considered a journeyman player who should be signed to the league minimum. The former MVP was the shining star of adidas at a time when adidas didn’t have anyone or anything and the brand was basically dormant. D Rose brought some light to the Three Stripes….

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