Find Flash Sale at Nike.com. Enjoy free shipping and returns with NikePlus. Alright I need you to ignore the picture that looks like I’m about to bust the dopest freestyle you’ve heard at the BET Cypher on this link: Why Are Retailers Like Finishline And Mom and Pop Shops Going Out Of Business: The Nike…
Shop Underarmour.com for 2017 summer gear, polos, backpacks & more. Under Armour makes game-changing sports apparel, shoes & accessories. FREE SHIPPING available + FREE Returns. Source: Under Armour® Official Store – FREE Shipping available In the last year I’ve taken the time to analyze brand websites and look to see where some changes could enhance…
Source: Mike WiLL Made-It, YG & NFL Star Von Miller Partner with adidas Athletics to Create Ultimate Pre-Game Anthem A few months ago I wrote about the ZNE Pulse Collection from adidas which features patterns on the apparel that derives from the actual heartbeat of adidas athletes. I thought it was a unique collection with…
I’ve been asking for more video content from Under Armour. Like the recent Infiniti video featuring Steph Curry, Under Armour allows Champs to do the heavy lifting to profile UA. My immediate question is who paid for this promo? The video is not cross platform. It does not appear on UA’s website, but it…
I continue to prove my point in discussing marketing as it relates to influencers. When I wrote an article about Saucony recently in regard to their Saucony Originators Only campaign where 10 prominent social media personalities were given a chance to design a limited release pair of kicks by Saucony, I said that it makes…
Source: adidas NEWS STREAM : adidas and Pharrell Williams Announce ‘Don’t Be Quiet Please’ Campaign This article is not meant to show and promote the gear. It is a continuation of my analysis of why adidas is moving to the forefront of the sneaker market. In the last two years every marketing move adidas has…
I’ve been very vocal about how successful adidas campaigns have been. The blend of edgy imagery and the intentional grainy presentation that appears both flawed yet precise, making the style in the ads feel attainable, is one of the primary reasons the digital reach of adidas has helped the company gain share of the market….
If you’re running Brooklyn, this is the place to be. Shop official Airbnb Brooklyn Half gear brought to you by New Balance and New York Road Runners. Source: Airbnb Brooklyn Half Marathon – Official Gear – New Balance This post is less about the gear and more about the fact that brands are aligning themselves…
Shop Under Armour Baywatch FREE SHIPPING available in US Source: Baywatch A few weeks ago I stated that although The Rock Delta launch was successful that Under Armour missed a prime opportunity to further strengthen their branding and marketing. The Fate of the Furious dropped and UA had their superstar front and center. It was…
Adidas aims to sell more than a half-billion per year by 2020. At the heart of that effort is a decades-old shoe named after a retired tennis player who hasn’t won a major singles tournament since 1980. Source: Adidas Wants to Copy the Stan Smith Success Story Richard Weiss released this source post on Bloomberg…
Retailer/designer Ronnie Fieg equates the ‘golden era’ of hip hop in NY with his favorite shoe of the time, the Air Jordan 11 (ART BY @STEPHEN_BLISS) Source: MY AIR JORDAN 11s – RONNIE FIEG. air.jordan.com I’m sharing this not because of the dope as artwork by Stephen Bliss (which looks kind of like the artwork…
Marketing has to be more subversive and less direct. Marketing has to occur where the people are already or where they are going to be. This is why television is having a difficult time with navigating the digital arena where brands are no longer willing to pay for ads that run during television shows that…
Source: NOBULL Training Shoes, Apparel, and Accessories. The positives and negatives of influencer marketing have been discussed an abundance of times on this site. In many instances Under Armour has been the brand utilized in the discussions. It’s easy to see the missteps of a brand from the outside. Hindsight is 20/20 and analysis…
Memphis Rox Climbing + Community 2024 Fundraiser by Memphis Rox Climbing + Community (fundrazr.com) At a time when outdoor brands are all looking for growth through fashion and influencer marketing, true connection to community occurs via support that last beyond the moment. Here in Memphis, we have an amazing facility that teaches Rock Climbing to…
In part one of this series, I discuss the three signature sneakers currently in the WNBA: Breanna Stewart has the Puma Stewie Sabrina Ionescu has the Nike Sabrina Elena Delle Donne has the Nike Air Deldon I took the time to give stats on the racial breakdown of the leagues and eventually landed on the…
Source: NEW BALANCE UNVEILS THE NEW TWO WXY V3 HIGH PERFORMANCE BASKETBALL SHOE TWO WXY V3, the third iteration remains under the FuelCell platform and is packed with design and tech built for the position-less player. The first colorway of the TWO WXY v3, called Cerebral, will be available at New Balance retail stores, www.newbalance.com and select retailers…
Zalando acquires majority stake in Highsnobiety, bringing together content and commerce at Zalando Corporate, Current information about Zalando SE Source: Zalando acquires majority stake in Highsnobiety, bringing together content and commerce In April, Hypebeast announced that they were acquiring SPAC Iron Spark I to IPO on Nasdaq: Two Important Sneaker Events Announced: SoleSavy Launches SS4…
Above is Rachel Cargle entrepreneur, author and philanthropic innovator. The Founder and CEO of The Loveland Group – an umbrella company which houses a collection of social ventures – The Great Unlearn – a self-paced, donation based learning community, The Great Unlearn for Young Learners – an online learning space for young folks launching in 2022, and Elizabeth’s bookshop…
Diadora presents EQUIPE ATOMO, the first technical performance running shoe made in Italy in the last 30 years. Light and reactive, the Equipe Atomo will be appreciated by runners looking for a responsive and smooth ride to get the most out of every step of their run. It has been developed, engineered, and produced in…
Kick it like Beckham! Just before Christmas last year we have signed our partnership with Romeo Beckham. The 19-year-old will be wearing our PUMA FUTURE Z 1.2 football boots. Romeo is currently preparing for his second season in professional football after signing with Fort Lauderdale CF, a USL League One side and reserve affiliate of…
At 3:59, the Men’s Health video below shifts into a discussion on Ludacris’ fitness routine. I watched this because I just saw Fast 9 and as usual the comedic timing of Tyrese and Ludacris was definitely an added bonus in a film that was actually ludicrous. The stunts were insane, and Tyrese and Luda rode…
Welcome Allyson Felix to the Athleta team. Allyson is one of the most decorated track & field athletes in US history & voice for equity in women’s sports. And, Athleta’s first sponsored athlete. It’s important to avoid hyperbole. Nike is fast approaching 50 billion through a strategic business plan. Athleta isn’t really a disruptive force…
