On had a very strong first half of 2022, with second quarter 2022 results again exceeding expectations to surpass CHF 500 million net sales for the half year. Q2 2022 net sales increased by 66.6%, driven by a strong wholesale growth of 70.1% and DTC growth of 60.8%, as well as continued exceptional momentum and…
In 2015, adidas Originals launched the trailblazing NMD silhouette – taking cues from the brand’s inimitable archive in order to create a shoe that disrupted the sneaker world at the time. Source: adidas Originals Introduces the NMD V3 Silhouette In 2017 I wrote a prediction article on adidas’ growth. The Trefoil had finally figured out…
Endstate’s Next drop features 1000 NFTs connected to the luxury Drop 2: Statecraft Sneaker. ENDSTATE entered the Web3 and NFT space with an approach similar to RTFKT which was acquired by Nike. The comparison should stop there. ENDSTATE has been extremely conscious about focusing on the blockchain’s ability to tie the metaverse with physical products…
Vegan Leathers, polyester and other plastic “bio” products have been able to hide behind the Higg MSI Index, but environmental claims will need to be adjusted by Sustainable Apparel Coalition affiliates. Source: Statement from the SAC Regarding the Norwegian Consumer Authority and Environmental Claims – Sustainable Apparel Coalition 10 Questions with Camper’s Product & Storytelling…
There are moments in sneaker culture that rock the foundation of how the entire industry is perceived. Typically, these moments happen when big names leave brands; like Kobe leaving adidas for Nike, or like Kanye leaving Nike for adidas. In most instances game changing moments in kicks aren’t really game changing. When the SNKRS app…
GALLERY EXTERIOR Previous Next INTERIOR Previous Next ALPHA 5 LAUNCH EDITION Previous Next Source: Gallery – Delorean Motor Company Sneaker culture is forever linked to Delorean for one reason, Marty McFly’s Nike Air Mag laced up in Back to the Future. Sneakers and cars have always been at the forefront of the lifestyle around kicks….
Patrik Frisk was placed into the worst situation of any leader in the sneaker industry. There isn’t another publicly traded sneaker company I can create a top 10 missteps list about covering a 5–7-year timeframe. In March 2020 Under Armour had to borrow 700,000,000 to offset Covid. This happened in Frisk’s tenure but was due…
Live Uplifted: Meet our ASICS Ambassadors – Source: Live Uplifted: Meet our ASICS Ambassadors | ASICS Continuing a discussion on the importance of content for brands, I want to add how retailers who have long sought a method of offsetting the direct-to-consumer strategies in every industry, not just sneakers, should be utilizing brand content in…
The ultimate casual sports hybrid, Nature X One is packed with performance materials and next-gen technology. Brand new biomechanically innovative soles compress at the heel and flex with your feet as they move, combining with targeted cushioning and a flexible construction to absorb shock and move freely. Using our iconic Tor sports silhouette, it’s a…
The sportswear megabrand appointed the designer as global creative director in September 2020. Photo from Cratemaster under Kerby Jean-Raymond’s direction. Source: Pyer Moss Founder Kerby Jean-Raymond Departs Reebok Less than a year ago I celebrated the beautiful imagery and marketing coming from Reebok. As I celebrated, I also realized that adidas was possibly putting lipstick…
Year over year comparison finally reflects the reality of what I’ll label as Unassisted ReSale vs Assisted ReSale. What do I mean by URS vs ARS? Unassisted is the process of acquiring sneakers via legitimate methods: Retail purchasing and arbitrage, using the sneaker apps to win elusive, more coveted pairs, buying wholesale, all legit without…
written by Kaizen and Kayon Menzie Price is a huge factor in people’s decisions when buying sneakers, but which pairs are the most affordable and most expensive? The adidas Yeezy Boost 350 V2 takes the number one spot as the sneaker with the biggest wallet bite; selling for a whopping $372 per pair on average,…
Originally posted on November 15th, 2021 – Source: All City Just Don x Foot Locker A few weeks ago I did a video on Foot Locker’s LCKR and Footaction’s Op Ed private label: Foot Locker’s Private Label Push Lacks Precision | Op-Ed Gallerie and LCKR Apparel In that video, I discussed that the roll out…
Doing my weekly retail dive and I ran across two store merchandising layouts that blew my mind. Unfortunately, I only took one picture, so I have to explain the other. I entered the mall and walked immediately to City Gear. The store carries a variety of streetwear labeled with the term “urban”, which is trade…
In this video, I discuss why sneaker media needs to be careful accepting the Point of Sales data stating that Yeezy/adidas jumped over the Jumpman, again. Remember in 2017 this was stated, but I found that the data didn’t include Nike’s Direct Sales: Why You Should Question NPD’s Data About adidas Overtaking Jordan Brand I…
Fitness is an ongoing struggle for everyone. Sedentary lifestyles require that we sit at computers the majority of the day and then Netflix and Chilling, catches us lounging and binging our nights away. Finding the time to workout is somewhere in between but is always given a backseat when the time comes to climb off…
While we’ve been writing our sneaker lists and checking them twice, the Governor of Detroit knew who was nice and worthy of a year end bill being signed into law. Unlike Schoolhouse Rock, where a bill has to become a law, there isn’t any head hanging of the bill sitting on the government steps here. …
It’s been a while since I have attempted to do a top kicks of the year list. I’m saying kicks, because this list will be a combination of sneakers and boots. I took a break from it because I was so deeply involved in resale and writing books in 2019, and in 2020 I was…
Housakicks covers a variety of topics i.e quick sneaker reviews, release reports & projection articles to help the reader in their buying decision. Picture: Housakicks After writing my post on sneaker raffles, I was reminded that there are sites available to assist the Everyday Sneakerhead missing out on a lot of sneaker releases: The Digital…
Prepare for something GOOD. To celebrate the greatest 3pt shooter of all time, we are dropping something GOOD. Drops Tuesday 12/21 8pm EST Source: Coming Soon I was on a call recently with a group asking if Under Armour was for real. The company used the issues around Covid and supply chain to clear inventory…
Records are made to be broken. Source: Stephen Curry Breaks Ray Allen’s All-Time 3-Point Record Name a sports moment tied to Nike and Michael Jordan. Name a sports moment tied to adidas. Name a sports moment tied to Under Armour. Now I’m sure Nike was easy. Jordan’s shot over Ehlo. Jordan’s double-nickel in the Garden….
Just eight months after the breakthrough concept was introduced, we are announcing the commercial launch of FUTURECRAFT.FOOTPRINT. Taking our brands’ collaborative concept shoe from moonshot project t Source: SCALING UP COLLABORATION TO LEAVE A LASTING FOOTPRINT ON THE SPORTSWEAR INDUSTRY WITH ALLBIRDS When adidas partnered with Allbirds to develop a more carbon neutral running shoe,…
