I’ve made a number of predictions on this channel and being correct isn’t often a good thing. This is not a prediction, but it’s a hypothesis. The goal is to engage in dialogue about what is happening within sneaker retail. This isn’t a case of something only taking place at one chain. I’ve begun going…
Source: A design program in partnership with Pensole at the Brooklyn Creator Farm supported by Pharrell Williams. Less than a month ago I wrote a post scratching the surface of the problem of creating diversity in the sneaker industry: adidas’ Dilemma, Nike’s Reality and All Industries’ ‘Truths’: a Paradox On the Difficult Path to Equality…
7-24-2020 Update: I decided to dig deeper into Timberland and discovered that the company has been doing a lot of work. My post below created a dialogue with the team at Timberland and I’ve adjusted my position on this matter. This is an instance of “Good Trouble” with the potential for a better story. Read…
Source: Foot Locker, Inc. posted on LinkedIn First, there isn’t anything wrong with Foot Locker and other brands and retailers pulling together to acknowledge the profound influence on the rise of sneaker culture by Black America. Second, there isn’t anything wrong with Foot Locker and other brands and retailers announcing these donations and programs. I’ve…
The following letter was shared by Patrik Frisk with Under Armour’s global teammates on June 8, 2020. https://undrarmr.co/30jSc2R Source: A Message From Under Armour CEO Patrik Frisk On June 8th UA’s CEO wrote a letter. On April 22nd, 2016 Under Armour’s share price was 44.74. Today, Under Armour’s share price is 8.49. On June 8th UA’s CEO…
London based fashion brand ‘A-COLD-WALL’ has collaborated with Nike on multiple occasions. The consistent theme is always in shades of grey (black/white) with a very streamlined aesthetic. These two Air Force 1s arrive in Black and in White, both featuring a heat sealed, seamless upper with a deconstructed, but finished feel. [ebayfeedsforwordpress feed=”http://rest.ebay.com/epn/v1/find/item.rss?keyword=BQ6924-100+&categoryId1=15709&sortOrder=BestMatch&programid=1&campaignid=5337944803&toolid=10039&customid=acold&listingType1=All&topRatedSeller=true&feedType=rss&lgeo=1″ items=”5″] [ebayfeedsforwordpress…
Stephen Curry Teams Up With Storm Reid On International Women’s Day Curry 7 Colorway Buy the B Amazing: https://www.underarmour.com/en-us/pid3023595-500?iid=hero&iidasset=FW19_BBALL_CURRY7_500_PRM Source: International Women’s Day 2020 and Curry 7 B-Amazing colorway I was out doing shopping to see which brands are beginning to pick up momentum heading into spring and surprisingly there were several shoes in resale…
New Balance Becomes an Official Marketing Partner of the NBA Source: New Balance and NBA Announce Multiyear Global Agreement Where do people get their sneaker information? Do people actually look up information about sneakers? Are parents who are low to middle income with children researching running shoes or are they looking for the best prices?…
Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Source: Change Is a Team Sport From 2015 to 2017 adidas had a grasp on everything that made fans flock to the brand. The companies marketing was incomparable, but they also had the cushioning tech BOOST to…
PRODUCT STORY Back in 1980, we introduced the Fast Rider: Source: PUMA x CHINATOWN MARKET Future Rider B Men’s Sneakers | PUMA US The Rider is a product that was born in the 80s and Puma has decided to update the model. This is a decision based on the trend of retro and modernizing classic…
Go bold or go home. The Shaq signature shoe design from 1996 returns with its original colors and details. The iconic shoes feature a synthetic leather upper and lightweight cushioning for all-day comfort. Source: Reebok Shaqnosis Basketball Shoes – Black | Reebok US The Shaqnosis was dropped silently this month. The last time the shoe…
Analysts at Susquehanna Financial Group downgraded Foot Locker’s stock on Friday. Source: Foot Locker Is Falling Behind in the Race for Customers, Analysts Say I made an unofficial visit to a number of stores last week including several Foot Locker locations. This was not commissioned by the store. I simply wanted to see if my…
Shop Q4Sports.com for the ultimate blend of technology, style & performance sports gear. Upgrade your game with the new Q4 Sports basketball shoe. Source: Q4 Sports Performance Basketball Shoes On several occasions I’ve talked about the problem with performance basketball sales. I took a picture of a wall inside of a Finish Line yesterday and…
Under Armour’s Anatomix Spawn 2 is Fast, Flexible and Supportive Source: UA Anatomix Spawn 2 Curry wore the original Spawn so the shoe has a legit history in the NBA. The return of the shoe in its second version arrived without fanfare or celebration. It was a simple, straightforward delivery with Dennis Smith Jr. as…
For the next 5 days I will be dropping a post that is anti-11. It’s not that I don’t appreciate Jordan Brand. My entire office wall is covered in Jordan Brand art shot by my daughter. The crazy thing is my favorite shoe of all time is the Ewing Rivalry by adidas. My go…
SEE NOTHING BUT YOUR GOALS. Curry 7 Focus Colorway Represents Precision And Tenacity. Source: Introducing the Curry 7 Focus Colorway I have to walk to the back of the store at Finish Line Wolfchase to see any version of the Curry 7. As Finish Line has taken a hard shift towards apparel and a redesign…
The photography by Neil was inspired by the work of Ryan Unruh on a project he completed for Allbirds: https://www.instagram.com/p/B5V2wDvB7Tr/ One of the best things about LinkedIn is the abundance of talented people there are to discover. Neil Shearer is a photographer who developed a series for the Nike Metcon SF (he took on the…
Curry 7 Launch Colorway a Nod to Athletes Everywhere Who Have Ever Been Doubted Source: Introducing Curry 7 UNDRTD Anthem Video and Colorway In the 355P Problems in Retail Class I’m teaching at U.T. Austin this semester, the biggest issue I have is that it’s online and we don’t get to jump into case analysis…
Here is your official recap of the adidas Campus 80s StockX IPO. Source: The adidas Campus 80s StockX IPO Recap – StockX News A few weeks ago, prior to the adidas x StockX launch of the 80s capsule I wrote that the collab between adidas and StockX was not going to work. I gave compelling…
Source: MilesforPizza Before you get too excited the location for the free pizza is in Williamsburg in NYC and the campaign is in support of the NYC Marathon, so in the words of a famous New Yorker, “No pizza for you,” outside of the City… Actually this isn’t true. If you plan on traveling to…
Source: Reebok x Chromat: Chromat Spotlights Reebok’s New “Energy Return” Sole at New York Fashion Week There aren’t any pictures here of the Instapump Fury Boost. Right now Reebok has a landing page to be notified of the extremely limited model when it arrives. The Instapump Fury Boost™ “Prototype” will be available exclusively at atmosCon…
Today, adidas Basketball introduces Harden Vol. 4, inspired by James Harden’s creative freedom on and off the court. The lightest Harden signature shoe to-date features LIGHTSTRIKE midsole cushioning Source: Free to Create: adidas Embraces James Harden’s individuality with Harden Vol. 4 Since the N3XT L3V3L arrived a year ago I’ve been waiting for the new…
