The Investor Relations website contains information about Foot Locker, Inc.’s business for stockholders, potential investors, and financial analysts. Source: Foot Locker, Inc. Q1 2021 Earnings Webcast | Foot Locker, Inc. In a recent drive I encountered shuttered City Gear stores, and FootLocker brand stores fighting to fill the holes in their walls. This isn’t relegated…
Dee Wells @DeeWellsOSD on Twitter, shared the Brooks Brothers x Fila collab and began a dialogue that eventually led to the question, exactly who is this collection built for? Brooks Brothers hasn’t been performing very well lately as the athleisure trend has hindered the brands reach and Covid has taken the focus off of suits….
Source: NEW BALANCE SIGNS BOSTON CELTICS ROOKIE AARON NESMITH New Balance has been active in adding sponsorships and endorsements. The brand has been signing athletes in basketball and soccer. They have also made it a point to lock up Boston College in a long-term deal. This is in contrast to what their immediate competition is…
Source for pictures: The KOBE A.D. NXT Unhinges Tradition I always wait a few days before writing a report, or response, to information in the mainstream. This gives the talking heads on YouTube and in social media a chance to pontificate and espouse their theories on why or what happened to cause negotiations to come…
Pictured above, a retail wall at Hibbett Sports. Notice the remaining colors of the Crocs and how few Nike and adidas slides are available? The Crocs had sold out in all of the colorful styles, but Hibbett’s had dedicated an entire section to Crocs. This was at a more ‘urban’ location for Hibbett Sports, which…
The store, sited on a 2,400 square-foot (approximately 220 square-meter) parcel, has a spacious layout and a full lineup of various products. Source: 【NEW STORE INFORMATION】New Store Opens on America’s West Coast, in Beverly Hills ASICS and Onitsuka Tiger has been doing amazing work on the tech and start-up side of the industry. I was…
Source: Vans Surf | Shoes, Clothing & More | Free Shipping and Returns Crocs is a brand that I have always considered as a nursing shoe or a Wal-Mart model that people wore because they were cheap. To be honest, the majority of the time that I saw Crocs, they typically were knock-offs or no…
Teddy Santis Named Creative Director of New Balance MADE in USA The owner and founder of Aimé Leon Dore will team up with New Balance for a long-term relationship Boston, MA – April 5, 2021 Source: Teddy Santis Named Creative Director of New Balance MADE in USA I’ve explained on this site for a few…
Source: FILA Releases the Renno in Seven New Colorways for Women and Men Visited Champs yesterday to get a hands on look at the Fila Renno. I didn’t try it on, but at the price and with the use of a better material than many Nike or adidas models, this shoe is freaking beautiful! That’s…
https://www.sneakerlaw.com/ In Chapter 4 of Sneakerlaw the team discusses manufacturing and distribution. This is the longest chapter thus far and runs the gamut of info from the parts of a sneaker, to where you can get kicks manufactured, to the various paths to distribution. I deliver notes and show the processes discussed in the book…
Original Linked In Post from Jason Murphy: I initially didn’t want to comment on this topic. It wasn’t until I read Jason Murphy’s post on LinkedIn that raised the issue of White Privilege. In a number of circumstances Nike either forced the resignation or had employees federally prosecuted for actions that occurred within their berm….
Bloomberg recently shared an article asking if Allbirds’ 1.7 Billion dollar valuation can be lived up to. I responded, not yet. My reasoning requires a video of its own, but what I’ve seen from the brand is that they have an amazing ability to be first in the conversation around sustainability and footwear, but they…
Source: AS Roma joins New Balance Last week I discussed Nike’s acquisition of Datalogue: Nike Continues its Acquisition of Tech to Advance CDA with Data Integration Company Datalogue While this isn’t exactly a similar tech move by NB, it does show how brands are finding new ways to engage a diverse marketplace, but as a…
With retro and lifestyle being so popular right now, it would seem that a brand like Saucony would have seen a return to prominence similar to Vans and Fila. This hasn’t been the case. The brand has seemingly abandoned that arena to focus on performance, leaving Orignals to the international market. While a brand doesn’t…
I was asked a question about StockX’s recent valuation and funding round based on an article discussing the value of StockX and GOAT as equal to that of FootLocker. The back and forth led to a question about what I thought FootLocker was doing wrong that no one is talking about. I told the analyst…
This post derived from the original discussion on new tech from adidas and Under Armour basketball divisions: I.T. Ep. 198 | Why are Brands Still Chasing Basketball? New Tech from Under Armour & adidas – ARCH-USA (arch-usa.com) Buy my books on the sneaker industry: https://amzn.to/3lD82gb There are a couple of statements in this video and…
Sonja Henning, former WNBA player and current Nike VP, NA League Partnerships, on providing dynamic work experiences for retired WNBA players. Source: Nike x WNBA Women in Nike (WIN) Program I posted an article on Nike’s collaboration with Ambush stating that the Swoosh should be doing more with the WNBA. After waiting for years for…
Nike and Fear of God elevate basketball staples to American icons in this new Holiday 2020 collection. Source: Nike Fear of God Holiday 2020 Collection This collection sold out immediately. The only item left is the only item to release on 11-20-2020, which is the black warm up top. Why would I label a product…
On’s 100% recyclable high-performance running shoe created with bio-based resources. Discover the technical details. Join the journey. Source: Cyclon: the 100% recyclable sustainable shoe | On FutureLoop is the name of adidas’ 100% recyclable sneaker program. Watch this before you continue reading, because I don’t really need to write anything if you watch this. I’ll…
The Nike x COMME des GARÇONS Air Force 1 Mid releases October 23 at COMME des GARÇONS and Dover Street Market stores and online at DSM E-SHOPs. Source: Nike COMME des GARCONS Air Force 1 Mid Official Launch Details I’m leading this story with the CDG Air Force 1, but it isn’t the focus outside…
Source: FILA Celebrates “A Most Beautiful Thing” With Custom Tennis 88 Sneaker and Tee I recently wrote a post on Fila and their sponsorship of the project “A Most Beautiful Thing“. I was interested in the project because the story is a new branch in the discussion of sports and African-Americans. I had never heard…
In chapter one of my book “Nike’s Consumer Direct Offense…” I state: Sneaker culture has become mainstream. A quick search online garners report after report on reselling sneakers and articles on how athleisure is driving fashion. One look at the income of major sneaker companies now vs the year 2000 and there is a direct…
