Source: adidas NEWS STREAM : Paul Pogba Was Born To Create I was really excited to see adidas make an appearance in Primetime marketing after the US Presidential 2nd debate, I don’t expect adidas to remain a player on television marketing. I expect adidas to dive directly into maintaining its strong presence in the digital,…
Source: adidas Day One Autumn/Winter 2016 Premium capsule collection explores adidas DNA Autumn/Winter 2016 focus: running and outdoor Classic pieces with a lifestyle intention Essential pieces for the life of a modern nomad The category of casual athletic clothing and its dominance in fashion is changing daily. I could have easily just posted…
Not one, not two, but three colorways? Source: adidas Yeezy Boost 350 V2 Black Friday Releases | HYPEBEAST According to Hypebeast (click the source link) Yeezy is dropping 3 different colorways for Black Friday. Traditionally Black Friday has been reserved for the dopest release of the year for Nike and Nike has killed the market…
Chocolate anyone? After the predictable success of the Yeezy Boost 350 V2 in the oddly named beluga colorway, Adidas decides to break out the 750 boost. This time, the 750 Boost comes draped in a chocolate brown suede sitting plush on top of the beloved gum sole we’ve all come to love. The 750…
Black colored Boost comes to the Ultra Boost for the first time with the release of the adidas Ultra Boost “Triple Black.” The sneaker features a full core black Primeknit upper sitting atop a black on black Boost and Continental Rubber outsole. Release date is Oct. 13, 2016 at a retail price of $180. Source:…
If you look back through the Insider Ties and Business Talk categories of the site you will see a lot of information about Stocks. Recently, a lot of websites are saying that Under Armour and Adidas are becoming better bets for the stock market. Consider this analysis from the Motley: http://www.fool.com/investing/2016/09/29/better-buy-under-armour-inc-or-adidas.aspx While all companies hit rough patches…
Philadelphia 76ers rookie and No. 1 pick Ben Simmons fractured his foot during practice on Friday. (photo by Kim Raff) Source: http://www.msn.com/en-us/sports/nba/76ers-ben-simmons-suffers-a-fractured-foot-during-practice/ar-BBwQNg0?OCID=ansmsnnews11 A few days ago I wrote this post: Insider Ties: The Misleading Hype of Sneaker Technology In this post I made this statement, “A high top shoe can prevent a player from rolling an…
The tone seems to be changing for Nike. Source: Nike Gets Lackluster Reviews From Experts Ahead of Q1 When I began writing Insider Ties, a lot of the reasons for doing so was because I couldn’t find anyone discussing the actual business aspects of the industry. The stock analysts where looking at it purely from…
Co-founder and CEO Erik Fagerlind has some harsh words for Adidas. Source: Sneakersnstuff CEO Slams Adidas Following Yeezy Boost 350 v2 Release | Footwear News Click the link to read the report on why Sneakersnstuff is slamming adidas. Read below to see why sneaker stores and people need to stop slamming adidas over Yeezy releases….
– SPEEDFACTORY seen as the ultimate in Futurecraft with facility able to create completely unique product through high-speed process – – First product – the adidas Futurecraft M.F.G. (Made for Germany Source: adidas NEWS STREAM : adidas Unveils First Futurecraft Shoe Created at Industry-Changing SPEEDFACTORY Facility I know this is going to be shared throughout…
Source: adidas NEWS STREAM : KANYE WEST and adidas Originals drop the YEEZY BOOST 350 V2 Honestly, this shit is ugly. I love the work adidas is doing, but seriously… aesthetically this might one of the ugliest shoes designed. Adidas has become adamant about bucking the trend of simple style when it comes to its…
Adding to an already impressive 2016 Rookie Class, adidas Basketball welcomes eight new members to the hoops family. Thon Maker of the Milwaukie Bucks, Taurean Prince of the Atlanta Hawks, Wade Baldwin Source: adidas NEWS STREAM : The Next Wave Is Here: adidas Adds Eight to 2016 Rookie Class I may be wrong, but…
Source: adidas NEWS STREAM : PODCAST: WNBA star Candace Parker joins adidas Group’s Mark King “The biggest thing is your mindset and just how you handle failures and obstacles and things that are thrown your way – whether it be something major like an injury or whether it be something as minor as having an…
The WNBA Post Season is almost here. Who knew this? This is one of those instances where I actually side with the marketing ability of Nike against another company on a public forum. In this type of op-ed post, I have to note that I won’t go in depth and break down everything I think…
Crazylight 2016 James Harden Source: adidas NEWS STREAM : Crazylight 2016 James Harden Arizona State University Edition While the jokes about James Harden’s new shoe are ridiculous considering it was an early shot, this low-cut Boost performance shoe looks great and performs better. The colorway represents Harden’s college and the Bordeaux and Grey is…
Taking a tougher stance on brand protection, Amazon starts demanding that third-party sellers pay fees and secure approvals from brands Source: brandchannel: Amazon Gets Tough With Third-Party Sellers of ‘Restricted’ Brands For years I’ve looked forward to the holiday sale season. Typically I begin prepping for that time right now in September. I increase inventory…
Source: adidas NEWS STREAM : adidas Originals Announces the Expansion of Sound Labs in Three Major Cities I’ve discussed Nike’s complete dedication to sport as an opening for another brand. Although adidas has been around longer, they are using their relationship with Kendrick Lamar and Reebok to add to their longstanding tradition of combining sportswear…
Source: adidas NEWS STREAM : adidas Introduces New Athletics Category at Star-Studded Event in NYC Apparel is probably one of the toughest markets to crack. When done successfully the margins are amazing. When it’s done wrong you can end up with so much inventory that it can damage your overhead. adidas is showing excellent growth…
Source: adidas NEWS STREAM : adidas Originals – Tubular Doom PK I personally think this is one of the most aggressive designs in footwear. While it retains the welded upper and elements of most of adidas releases, the outsole remain a standout in its shape almost artistic qualities. I couldn’t pull this off… then again…
Source: adidas Originals – EQT ADV PK Pack Adidas has updated the classic EQT one more time with several new colorways. Check out the Source link to see more pics. Pick up the Triple Black hard to find EQT on the link below. Continuing the original EQT philosophy of creating progressive responses to footwear design, the…
LOS ANGELES ( August 26, 2016) – Last night, adidas Originals and Urban Outfitters hosted an immersive concert experience in celebration of the ‘We the Future’ collaborative campaign. This spe Source: adidas Originals and Urban Outfitters Celebrate ‘We The Future’ Campaign While I seem to be focused solely on Kanye as the reason for adidas’…
I’ve been doing a lot of analysis on the sneaker brands. The majority of my discussion has been on the push of each individual brand to gain more traction with DTC sales. I’ve also discussed how the brands are adjusting and adapting to the shift in the sneaker buying habits of the masses. What I’ve…
