This is why Naomi moved from adidas to Nike. When I wrote that ‘long term Osaka would mean more to Nike than Beyonce to adidas’ I had no idea the marketing would begin almost immediately for Nike. As the World Cheered for Beyonce x adidas, Nike Snatched Naomi Osaka away from the Three Stripes While…
adidas Originals and Donald Glover officially launch Donald Glover Presents, revealing the fruits of a creative relationship that began in September 2018. Source: Donald Glover and adidas Originals officially launch Donald Glover Presents Childish Gambino isn’t for me, but I did get heavy into the Awaken, My Love album and the song 3005 was everywhere….
adidas Basketball and Marvel announced today that they have joined forces to create a limited-edition ‘Heroes Among Us’ collection led by five new footwear designs. Source: adidas and Marvel Celebrate Basketball’s Mightiest Heroes with New Footwear Collection I was going to write a title that was less of a “check this out” and more of…
adidas unveils the Don’t Rest Primeknit LUX bra, a premium first of its kind sports bra, created with Primeknit, adidas’ revolutionary knitting technology. Engineered for the perfect fit, the bra offe Source: ADIDAS LAUNCHES KNITTED BRA TO DELIVER COMFORT AND SUPPORT FOR THE BODY IN MOTION When adidas gets it right, they get it right…
The deal begins this week. Her first official competition in Nike gear will be the WTA Event in Stuttgart, beginning April 22. Source: Tennis Superstar Naomi Osaka Signs with Nike Less than a year removed from the biggest win of her life where she broke down crying and drew an entirely new group of fans…
It’s been super busy on the online shop so I haven’t been able to write on the site as much. Today’s I.T. gives me a chance to link to all of the stories I wanted to write about, but I didn’t. I start with a thank you to Professor Stewart Stevens’ Textile class TXA365 at…
PORTLAND, Ore., March 11 th – Today, after much hype and expectation, adidas Running announces the highly anticipated collaborative project with legendary HBO® television series Game of Thrones . Sinc Source: Winter is here; adidas Running announces Game of Thrones® collaboration with six limited-edition Ultraboost Yes I watch GoT. Yes I love kicks. Do I…
Source: U.S. If I were to be asked why I thought adidas’ stock prices are falling, I would have said that the heavy promotional environment around the brand has slowed the sell through of full price footwear. My viewpoint is narrow and generally focuses on retail and sneakers as it relates to the success of…
Women in sport lack visibility – research shows thatonly 4% of sports media coverage in the U.S. is dedicated to women’s sport[1]– adidas is tackling this problem head on by pursuing equality and representation in the media. It’s timely that the Three Stripes is introducing a program in support of women. Actually they are reintroducing a program. There…
I love retail. I enjoy walking into stores and discovering new products. I enjoy it even more when I walk into a store and I discover something attached the community. I want retail to survive especially sneaker retail, but I live in a city that doesn’t have a sneaker boutique. This means that I’m subjected…
“Platform A” at Station F, is the world’s largest start-up campus located in Paris. While the ring of the shot fired by Foot Locker resounds around the sneaker industry with the recent investment into start-up GOAT Group, adidas follows Nike and Foot Locker into the waters of the start-up ocean via an incubator styled set…
It’s time for a revival of window displays, argues CallisonRTKL’s Ignaz Gorischek. Visual merchandising is important SOURCE: https://www.callisonrtkl.com/you-are-here/reviving-lost-art-visual-merchandising/ One of the better managers in a retail setting, Greg Garber, is often writing statements about the problems with sneaker retail. His point of view derives from over twenty years in the business and it would be wise…
Adidas said Wednesday it will buy shoemaker Reebok for $3.8 billion, giving the company about 20 percent of the U.S. market and the potential to better challenge leader Nike Inc. on its home turf. Source: Sportswear maker Adidas to buy Reebok When adidas finalized the acquisition of Reebok in 2006 for around 4 Billion dollars,…
images via KITH, size?, Packer and brand websites Last year I created the standards below for my Top 40 Sneakers of 2017: 2017 Top Sneakers of the Year Qualifications based on M.A.P.P.S. Materials – Premium materials are important to me… very important. Aesthetics – the way the shoe looks, colorway, cut… some of the shoes that could…
Source: adidas kicks off Initiative to break down barriers faced by Women and Girls in Sport Anytime there is an initiative begun by a brand, my first instinct is to discuss the marketing aspects and how it will appeal to fans of the brand as well as those who may not be interested in the…
In my ebook “How Nike’s CDO Shifted the Sneaker Retail Landscape and How Long Form Content Can Move E-Commerce Forward” I discuss that brands are attempting to reach their brand loyal fans directly. They are also attempting to bring new fans to their sites. This means that brands are no longer supporting retail outlets with in-store…
adidas has Consortium and the number of collabs flowing through that division very rarely reach the regular sneaker buying public. They are always limited and usually go straight to the kids with the fastest bots or the best connects. If you’ve been following this site for at least a year, you know that I said…
Sources: https://www.adweek.com/digital/alibaba-rings-up-30-8-billion-on-singles-day-2018/ https://sg.news.yahoo.com/alibaba-singles-day-sales-hit-160330235.html A few weeks ago I made the statement that New Balance could be considered the third option when the sneaker industry talks about “The Big 3”. Once upon a time “The Big 3” meant adidas, Nike and Reebok. In the last ten years when people have mentioned “The Big 3” Under Armour had…
Updated 11/17/2018 Follow Up with Insider Ties Episode 128: adidas and Finish Line are Failing Each Other In this episode I take a quick dive to follow up on a post I wrote a few weeks ago about the “In Pursuit Of” adidas x Finish Line exclusive campaign. Nike and Foot Locker work in…
The biggest information from this week in the sneaker biz was Hibbett Sports move to acquire City Gear. I transcribed the conference call and wrote my own notes about this. https://arch-usa.com/hibbett-sports-t… In the discussion section on the Hibbett x City Gear acquisiton section I said that I wouldn’t buy $HIBB because they launched an e-commerce…
picture via NBA Stats This morning I fully expected to find a black and white video on YouTube from adidas correcting a wrong that I’ve been writing about for a few years. I know the guy has trouble off the court. When Tiger Woods was Drunk Santa Daddy, Nike stood by him. D Rose is…
Source: adidas Originals + KANYE WEST Announce The YEEZY BOOST 700 Mauve adidas announced the arrival of the Mauve 700 this week. Kanye’s latest drop is hitting at the end of this month on October 27th. This information arrives less than two weeks removed from the surreal White House meeting between President Trump, Jim Brown…
