Source: adidas REVEALS MORE DETAIL ON ITS PINNACLE BASKETBALL EXPERIENCE AT 747 WAREHOUSE ST. IN LOS ANGELES adidas is being very careful not to use the words All Star Weekend in their promo for their upcoming hoops extravaganza. The latest update finally makes me pay attention. Up until this point the brand was focused on…
Special athlete and collaborator apparel and footwear makeups will be available on nike.com and at select retailers beginning February 15. Source: Nike’s 2018 NBA All-Star Line Up The All Star Releases from Nike are here with a full description for each pair. The info from Nike is detailed. adidas didn’t give a full description via…
Originally posted on Housakicks Nike has been indirectly daring Adidas to match their February line up for Jordan Retros ( you see I didn’t even include other Nike shoes). I don’t think Adidas is recognizing how Nike is subtly undermining them. The months of February and March ought to be on any sneaker brands radar as…
Source: adidas Originals Releases Original Is Never Finished | 2018 Film I hate that I come in at the end of a project, or at the launch of it, to give my criticism or praise. Last year adidas was my shining star in marketing and the growth adidas experienced was as much about the…
Originally posted on Housakicks Sneakersnstuff and Adidas did something right with the campaign of the SNS x Adidas NMD CS1 Gore-Tex . When the NMD’s came in the picture, they carried with them a sense of rebellion and free living. That’s what got people’s attention and it resonated well with the millennials ( and their corny ways…
Source: adidas TO CREATE A PINNACLE BASKETBALL CULTURE EXPERIENCE at 747 WAREHOUSE STREET IN LOS ANGELES Anyone with eyes knows that Nike now owns the NBA. The Swoosh is so dominant in images that other brands have to rely on sneaker sites to deliver information on any basketball style they are releasing. As a matter…
Source: adidas Originals Revives adicolor Apparel Franchise in SS18 This post isn’t really an analysis of any type. It’s an acknowledgement that adidas realizes where it’s success last year was. They are making a return to the bold statements of the 70s by unleashing a barrage of color. I’m sharing this simply for the pictures….
Originally posted on Housakicks I can name several marquee NBA players whose careers were marred with debilitating injuries, Tracy Mcgrady, Gilbert Arenas, Derrick Rose ( still active but considering retirement). John Wall also sustained knee injuries that sidelined him for some time. I can also add myself to the statistics- I suffered partial tears in my…
Nike $NKE Current Share $63.49 2017 Recap: Nike saw it’s share prices dip as low as $50/share during 2017. The Swoosh was faced with a surging adidas and their own self inflicted problems. The investment into building the infrastructure for DTC and the accumulation of inventory due to pushing far too much product into the…
Source: adidas Invites the World to Create in New Global Campaign It’s no secret that I’ve been paying very close attention to adidas’ growth as a brand in the past year. It’s also no secret that I thought a lot of the success could be contributed to an ingenious campaign that made one of…
Many of Amazon’s private label offerings appear to have launched in the past few months, just in time to capitalize on the holiday shopping rush. Source: Amazon Has More Private Label Brands Than You Think The moment I began hearing about Amazon private labels, I realized that it would begin to shape sportswear. I reached…
Source: 16 USA Volleyball & Olympic Hopeful Athletes Join the adidas Family (Paige Tapp pictured) The information in regard to this signing is extensive so I won’t try to copy and paste it below. Use the source link above to read quotes from the athletes and information regarding footwear and apparel programs being designed and…
Source: adidas “Calling All Creators” When I watched the commercial I was underwhelmed. After an amazing year of marketing from adidas I wasn’t expecting the brand to go all in on sports. I’m certain this is only the first step of the campaign, but it’s missing a few key elements I’ve identified as being…
Source: adidas Originals Black Friday EQT Support Cushion / Support ADV / Support 93/17 adidas has enjoyed its rise to prominence over the last year. They accomplished the growth due to classic footwear and an infusion of new styles that other sites and media outlets labeled as innovative product with great design. I really like…
Originally posted on Housakicks Chris from ARCH and I have been screaming about the Nike DTC campaign for quite some time now, and everything the brand has done as of late is geared toward improving the consumer personal experience with the ultimate goal of keeping the traffic in house. To sum it up , Nike is progressively doing away with…
Source: adidas NEWS STREAM : adidas + KANYE WEST announce November and December YEEZY BOOST 350 V2 releases The one thing Jordan Brand and Nike have had to consider the last two years is when and where the Yeezy drops would arrive. The brand actually moved its Jordan 11 launch to early November against every…
Here’s the brief on the two new brands being promoted by the e-tailer. Source: Amazon Quietly Rolls Out Activewear In the article link above Cooper Smith of L2 delivers the scoop on Amazon finally rolling out their private label sportswear. If you’ve been following along with the discussions here on ARCH you might remember when…
Originally posted on Housakicks On my way to pick up a couple of orders today, I decided to swing by my local outlet. Most brands use the holiday season to unload their excess inventory; my first stop was the Nike Factory store which was very disappointing, there was nothing in there worth mentioning. I also went…
Source: adidas NEWS STREAM : adidas Spotlights Powerful Women Who Change the Rules of Sport with Confidence and Creativity in New Running Campaign There is a running thread on this site that speaks to how competent adidas has been in marketing in the last two years. The rise in sales for the brand has been…
Amazon is falling into the same trap as GE. Or is it? Source: There’s precedent for Amazon competing with so many companies. It doesn’t end well. I know the chart above showing how Amazon’s acquisition of Whole Foods tanked the stock prices of grocery counterparts doesn’t quite fit a sports and sportswear website, but let…
Source: Run With the Mob: A$AP Ferg Reveals He is a Runner in the Latest adidas PureBOOST DPR A$AP Mob member Ferg’s recent connection with adidas does something that we seldom see in footwear and apparel and influencers: the promotion of fitness as a lifestyle. It’s common place to see athletes in random pictures maybe…
Originally posted on Housakicks I’m sure many who read this title will get irritated, because as much as most want to claim they buy their sneakers independent of outside influences, we all know that isn’t true. We all have our preferences as it pertains to brands, colors, and style but for the most part, people wear…
