Source: adidas NEWS STREAM : adidas Hosts BOOST the Nation Custom Sneaker Auction For Women by Women to Unite Creativity Through Sport 50 States, 50 designs created by dope artists. adidas continues to redefine the marketing landscape via unique collaborations that speak not only to the promotion of footwear, but the promotion of culture and…
Check out Nike.com and experience sports, training, athletes, shopping and everything else that’s new at Nike. Just Do It. Source: Nike. Just Do It. Nike.com Nike has taken an entire year to respond to the growth of adidas in the lifestyle running shoe segment. Now that they have, it’s underwhelming and unfortunately looks like…
The Nike Kyrie has been the best selling basketball shoe from Nike’s signature line in the last few years. How do I know this? I wrote an article on the shoe a while back discussing how well the shoe was performing. If Basketball Sales Are Dead Why Is The Kyrie Selling? Sportswear analyst Matt Powell…
Tradition and progress have always performed a precarious balancing act in fashion. To get to the next stage in design, there can’t help but be a break with … Source: Bodega x END. x Adidas Consortium “Patchwork” I’ve seen about a thousand posts on why adidas is gaining ground on Nike. Everyone, even myself, has…
Source: adidas NEWS STREAM : adidas and James Harden Unveils Harden LS adidas has done everything right this year, almost. Basketball remains an elusive category, but I actually have looked at this in detail and I finally realized why basketball hasn’t become a staple as it was in the past: comfort. Basketball performance has always…
Source: adidas And Arizona State University Announce Global Partnership Aimed At Shaping The Future Of Sport This relationship with a sponsored college is similar to Nike’s relationship with the Oregon Ducks. Except it isn’t quite explained in such a way. Nike’s deal with Oregon includes a bevy of investments and support based on Phil Knight’s…
Source: adidas NEWS STREAM : adidas StellaSport unveils Fall/Winter 17 collection: make the world your playground in vibrant and playful prints Make the world your playground is the slogan attached to the latest delivery from Stella McCartney. The Fall/Winter is direct in what is being attempted here. adidas realizes how strong the push is in…
Source: adidas NEWS STREAM The output from adidas is ramping up as they continue to grab marketshare from Nike and keep Under Armour at bay. To kick off June the brand is delivering a variety of heritage based products blended with lifestyle releases that will make any Three Stripe fan excited. First up is a…
Foot Locker blamed delayed income tax returns for sluggish sales early in Q1 that weren’t made up later in the quarter and reported results that missed forecasts.Estimates: EPS virtually unchanged at $1.38, with revenue edging up 1.4% to $2.015 billion.Results: EPS of $1.36 on revenue of $2. Source: Foot Locker Stock Plunges As Q1 Earnings,…
Source: adidas NEWS STREAM : NMD_CS2 Is it me or does any oldhead who sees this shoe gets reminded of the And1 slip-on from the early 2000’s? It doesn’t matter how dope the Boost Tech is, I really can’t get around the aesthetics of this shoe. It’s basically a chukka with an athletic outsole. I…
Source: adidas NEWS STREAM : adidas Reveals Manchester United Away Kit For 2017/18 Season adidas’ premier endorser Paul Pogba is featured in the new profile for the Manchester U kit. That’s not the interesting part, what is interesting is that the current retro trend that has been dominating the footwear sales market appears to be…
Adidas AG has agreed to sell golf brands TaylorMade, Adams Golf and Ashworth to private-equity firm KPS Capital Partners for $425 million, after a year on the market. Source: Adidas Sells TaylorMade and Other Golf Brands to KPS for $425 Million A few months ago TaylorMade added Tiger Woods to the roster and I noted…
Runtastic CEO Florian Gschwandtner puts his suit and tie in the closet and encourages workwear that reflects your lifestyle. Source: Athleisure: Here to Stay I used Runtastic prior to it being acquired by adidas. It was a great app that allowed me to monitor my workouts and quickly share whatever stats I had to social…
Source: adidas NEWS STREAM : Take on the City with adidas PureBOOST DPR, Engineered to Deliver a Raw, Real and Adaptive Street Running Experience There is speculation about whether Nike’s Breaking2 sub 2 Hours Marathon event will generate interest in performance footwear and running again. The consensus is that casual and retro will continue to…
Athletic apparel inspired by the Ball Brothers. We sell mens wear, womens wear, hats, sweatshirts, hoodies. Source: Big Baller Brand I attempt to keep this website above the fray. I don’t like to delve into clickbait topics and I try my best to discuss real business and marketing aspects. My business depends on this as…
FY 2017 outlook confirmed Source: adidas Group – adidas records strong start into the year MAJOR DEVELOPMENTS IN Q1 2017: Currency-neutral revenues increase 16% Gross margin declines 0.2pp as a result of anticipated FX headwind Operating margin improves 0.9pp to 11.1% Net income from continuing operations grows 30% to € 455 million Basic EPS from…
Adidas aims to sell more than a half-billion per year by 2020. At the heart of that effort is a decades-old shoe named after a retired tennis player who hasn’t won a major singles tournament since 1980. Source: Adidas Wants to Copy the Stan Smith Success Story Richard Weiss released this source post on Bloomberg…
Adidas’s senior VP of global brand strategy breaks down why the brand with the three stripes is the hottest sneaker brand on the planet right now. Source: Adidas Tells Us How It Plans to Catch Nike | GQ I’ve written several articles explaining why sneakerheads think Kanye is the key to adidas success. I’ve written…
Source: Flightclub.cn There aren’t many pictures being dropped online about the alphaBounce Mid, so I can’t confirm that this shoe is actually the Mid version of the popular adidas runner. The shoe does feature the Bounce midsole, and heel counter but the shroud and rugged outsole seems to hint at an adidas Football model. Not soccer,…
Source: adidas NEWS STREAM : adidas Introduces Parley Editions of Game-Changing Running Footwear I have to repeat that big brands will have to show a commitment to more than just their shareholders to remain relevant to consumers. adidas is doing this in a very straightforward manner and I feel compelled to share it everytime I…
Source: adidas NEWS STREAM : adidas and Major League Soccer Join forces with Parley for the Oceans, Introducing the First MLS Club Jerseys Made from Parley Ocean Plastic™ adidas may be losing the NBA, but in dropping that expensive sponsorship, they are able to innovate and generate some very cool technically sustainable sportswear in other…
Kathrine Switzer became the first woman to officially run in the Boston Marathon. (pics via Gameplan A) Source: How Women Won Their Running Rights at the Boston M The Boston Marathon was run today and it seems like a foregone conclusion that there is a women’s winner and a men’s winner. It wasn’t always this…
