Video Breakdown 0:00 Intro 0:57 Nike Demand 4:57 Retail Offsets Poor Decisions 8:35 Slow Sales and No Challenges 12:51 The Annual Air Jordan 11 Drop 16:30 Nike and Marketing 1.The Demand for Nike Never Stops Right now, on Amazon, a Seller Central Account can open a Selection Recommendation for shoes currently in demand. The first…
Air finally hit Amazon Prime. I watched it from the perspective of a small businessperson who read Swoosh, Just Do It and Shoe Dog. This means my working knowledge of the subject extends far beyond sneakerhead celebration of the Jordan 1. My deep reservoir of information on Nike didn’t hurt how I enjoyed seeing a…
In September, Jordan Brand introduced UNITE, a new film series about the unifying power of basketball. Today, the third film debuts, starring Russell Westbrook, his… Source: WHY NOT? UNITE. air.jordan.com This post is less about the latest video in the Unite series, an ongoing video campaign combined with written blogs via the air.jordan.com site creating…
In Episode 156 I introduced you to sneaker photography my then 11 year old daughter shot. I created the canvases as I prepared to move out of my home office into the new ARCH business office. This video was made on Veteran’s Day as was working on laying out the new office. I’ve finished the…
The collection comes in women’s sizes 5-12. Source: Jordan Brand Reveals Spring 2018 Women’s Collection In the last two years Nike’s dominance has been disrupted. Sales have slowed and there is banter throughout the industry that adidas caused problems for Nike. In the women’s market Lululemon and even Victoria’s Secret is the culprit. I’ve been…
Originally posted on Housakicks I got up early on Saturday braving the icy roads to pick up the Jordan 11 Win Like 96; I wasn’t going to pick them up until I got challenged on one of my Real vs Fake comparisons. The individual who constructively criticized my observations pointed out that the retail pairs also…
Originally posted on Housakicks What I’m about to say in the next couple of paragraphs is entirely based on my own interpretation based on past observations and my background in mathematics. Jordan Brand dropped the Jordan 11 Win Like 96 incognito a few days ago in select locations. It was to be expected because the same…
Originally posted on Housakicks Most revolutions were birthed with humble beginnings and a genuine heart; after the revolution comes the era of prosperity. And it’s usually in the time of prosperity that trouble begins and soon after, everything collapses. The sneaker reselling industry was once ruled by only a few renown shops; at the time flightclub was the…
Originally posted on Housakicks Adidas has definitely mastered the art of connecting with the current breed of collectors. There is nothing new under the sun, somehow many of the mainstream media websites think they understand something guys who actually live and breathe the sneaker game don’t understand. Jordan Retros have always sat on shelves; as a matter of…
Originally posted on Housakicks The Air Jordan 6 Gatorade is the embodiment of what happens when a brand runs out of creative ideas. I’m still wondering whether Nike’s CEO “edit and amplify” is still in full effect. Do I think these Gatorade 6 will sell out? I will answer with a confident “NO” and my evidence…
The Quai 54 tournament is one of the most respected international street ball tournaments in the world. Since 2003, Hammadoun Sidibé and Thibaut de Longeville… Source: AIR.JORDAN.COM – HISTORY OF QUAI 54 PARIS STREET BALL All of these years I knew what Quai 54 was all about on the surface, but not until this year…
Air Jordan Collectors at the new 306 Yonge st store opening in Toronto discuss their favorite editions of the Air Jordan 1, the AJ4 and the AJ 6 Source: J’S IN THE 6IX. air.jordan.com While many sites are discussing the new Jordan store opening in the 6 (aka Toronto, Canada) they have overlooked a session…
Jason Markk breaks down how he keeps his white kicks, like the Pure Money AJ 4s, looking crisp over summer. Source: Jason Markk – Keeping White Kicks Fresh You have to click through to peep the video discussing the cleaning of the shoes and to read a long detailed interview of keeping your shoes fresh….
AIR JORDAN XXXI LOW $160.00 AVAILABLE 3/7 AT 10:00 AM EST March Madness is almost upon us which means I have to get my television selections down and have my phone fully charged so I don’t miss the annual flurry of fantastic finishes that makes college basketball the greatest game in the world during tourney…
As basketball’s biggest weekend continues, steadfast New Orleans Jordan collectors share why they’ve gotta shine. Photos by Aubrey Edwards. Source: GOTTA SHINE. Air.Jordan.com I don’t think the Air.Jordan.com website has gotten a lot of traction. It’s possibly because the content there is sparse. The site is only updated when there is an event or a…
At $1250 for a pair of Yeezy Boosts, there really may be no limit on how much people will pay for cool kicks. (pics by Caleb Silver) Source: Have We Reached Peak Sneaker? (NKE, UA) Sneakers have become the new housing market. I know that sounds grandiose and almost like I’m overreaching, but it’s real….
AHN (ARCH x Housakicks Network) is a media company that is building a resource for sneaker lovers to learn and discover more about the culture that we all participate in, collecting, wearing, trading, buying and selling kicks. Since redesigning the AHN sites and delivering daily content we have seen the shift in the culture. The…
Basketball sneakers became more than just shoes with the explosion of Nike and Michael Jordan. Following that rise came sneaker-related crime and violence. Former NBA All-Star Stephon Marbury is trying to change the game with a $15 sneaker. Source: The Rise Of Nike — And One Former NBA Player Trying To Change Sneaker Culture |…
Originally posted on Housakicks 2017 is looking very promising already; right before we get into the new year, sneakerheads worldwide will be spoiled with the Air Jordan 11 # 45 release. Jordan Brand has dropped a fury of Jordan 12’s and does not plan on stopping anytime soon; Spring 2017 will see the release of two…
