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What if Puma had a Focused Strategy in the U.S.? | Yaroslava Mahuchikh breaks World Record in High Jump 

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I’ve written on several occasions that Puma absolutely rules the high jump and now Puma sponsored Ukranian jumper Yaroslava Mahuchikh has really elevated the game. Her performance this weekend in the Diamond League smashed a 37-year-old record. High Jump isn’t really a focus point in track and field although it has all of the elements…

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PUMA Wins Gold by adding Mutaz Essa Barshim with Gianmarco Tamberi | Why the Niche is More Important Than Ever

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Herzogenaurach, Germany, August 26, 2022 Source: PUMA signs Mutaz Essa Barshim, one of the most successful high jumpers of all time Puma recently ran a profile on Gianmarco Tamberi as he won the European championship this season. Source: PUMA SE Tamberi is one of those athletes made for the promotional aspects of the sports industry….

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