In 2022 Nina Chanel Abney had a collection release with Jordan Brand featuring the Air Jordan 2 in a low and high. The drop also had apparel. For the celebration of Timberland’s 50th Anniversary Chanel has delivered another apparel and footwear option highlighting the classic 6-inch boot and providing a modern take on the 78…
The upgraded Luka 2 arrives with new features and a new price. This version represents Luka’s battle with his AI self. The upgrades include better 360 degree containment upper and an elevated Flight Plate and midsole combination. With a price increase from 110 to 130 the improvements kind of cover that cost, but it’s still…
How Motion and Emotion Power Jordan Brand Design for the Next Generation — NIKE, Inc. I responded to a Tweet on Nike’s release strategy for Jordan Brand. After responding I realized that I hadn’t done a research dive into what JB has been working on and if they have completely relegated their marketing to IG,…
The Luka 2 Is Built for Creating Space on the Court — NIKE, Inc. Nike seemingly captured lightning in a bottle for the basketball division. Less than two years ago the lineup of sneakers saw a resurgence. The models were slightly fresher than they had been and as the alignment with Kobe seemed uncertain, Nike…
Jordan Brand Howard University Partnership — NIKE, Inc. Jordan Brand and Nike recently made a commitment to HBCU design school Pensole Lewis College. It shows that Jordan Brand has placed its money where its consumer support comes from, but in aligning with Howard, the brand may have inadvertently placed itself into an ongoing issue for…
Source: Jordan Why Not? Zer0.5 Men’s Basketball Shoes. Nike.com I utilize resale as a gauge of how well a sneaker is performing at retail. I’ve been tracking the correlation between resale and retail for over ten years. I have enough information readily available to show the decline in basketball sneaker sales and to state clearly…
Source: Nike SNKRS. Release Dates & Launch Calendar Something so simple as building a subsite to feature upcoming releases and then turning that website into an app has been one of the biggest reasons for success for the Swoosh and their Consumer Direct Acceleration. As Nike develops their sneakers, and they develop a ton of…
Source: Ultimatewaffle When the Ave Pro was launched, I thought it would transition the buyers who arrived to Vans, as the brand became a hot legacy option a few years ago, to newer Vans product. The Ave dropped in 2019 at the tail end of when the Yacht Club Old Skool and an abundance of…
A continuation of the 10-Year, $100 Million Black Community Commitment, the multi-year grants will help support the Smithsonian Institution’s National Museum of African American History and Culture, Morehouse College’s sports journalism program and the Ida B. Wells Society for Investigative Reporting. Source: Jordan Brand Black Community Commitment National Museum African American History and Culture Ida…
In 2017 I wrote a post on why the Harden Vol. 1 wasn’t being sold by James Harden. Since that time Harden’s signature shoe has lost shelf space in retail outlets and has been a promotional item with very little excitement. You can almost place the decrease in interest on adidas basketball to Zion Williamson…
Explore and buy the Jordan Women’s ‘Apparel Collection’. Stay a step ahead of the latest sneaker launches and drops. Source: Jordan Women’s ‘Apparel Collection’ Release Date I’m dropping the source link for the Jordan collection right here to get it out of the way and to give you a reference point for this title. The…
In September, Jordan Brand introduced UNITE, a new film series about the unifying power of basketball. Today, the third film debuts, starring Russell Westbrook, his… Source: WHY NOT? UNITE. air.jordan.com This post is less about the latest video in the Unite series, an ongoing video campaign combined with written blogs via the air.jordan.com site creating…
In Episode 156 I introduced you to sneaker photography my then 11 year old daughter shot. I created the canvases as I prepared to move out of my home office into the new ARCH business office. This video was made on Veteran’s Day as was working on laying out the new office. I’ve finished the…
The second-year player caps a year full of exciting new talent joining the Jordan Brand. Source: Jordan Brand Luka Dončić Luka has been rocking a variety of kicks this season and ESPN has been covering his sneaker free agency in detail. It makes sense as Luka is another player in a long line of great…
A limited-edition Air Jordan I High OG, the partnership’s first revealed product, debuted during Dior’s Fall 2020 presentation. Source: Jordan Brand x Dior Jordan 1 Official Partnership Jordan Brand collabs are often celebrated because they fuse together two different worlds to create a product that has value across categories. It would seem that any alignment…
UNITE is here —Jordan Brand’s new film series that celebrates a generation coming together to create impact that goes beyond the game. The first film,… Source: Introducing UNITE. air.jordan.com Unless you’ve been under a rock Zion has arrived and Nike is ensuring that their investment into the next “Jordan” is a much different roll out…
Source: Lady Vans Source: Sloane Stephens in Aqua Catering to one demographic in two unique ways, which one works? Is a comparison unnecessary when the goal is to capture the diversity of a particular segment? Women have long been overlooked by brands, but in the last two years there have been more activations for…
In this episode I share a part of our summer routine. Every year my daughter and I set up a week long art camp. When I was young, my mom didn’t have time to nurture my artistic skills. She was working too hard and my father wasn’t in the picture. My wife noticed my daughter’s…
www.UNKNWN.com brings a new approach to connect with Jordan fans through a video series called “I AM MICHAEL” to commemorate the release of the #Laney Air Jordan V. This series symbolizes a key moment in Michael Jordan’s young life and his unwavering #perseverance – when he first tried out for his high school varsity basketball team, he didn’t…
images via KITH, size?, Packer and brand websites Last year I created the standards below for my Top 40 Sneakers of 2017: 2017 Top Sneakers of the Year Qualifications based on M.A.P.P.S. Materials – Premium materials are important to me… very important. Aesthetics – the way the shoe looks, colorway, cut… some of the shoes that could…
Inspired by gravity-defying athletes and space travel, the new Air Jordan XXXIII was made to change the game of basketball. Thanks to its new FastFit… Source: Air Jordan XXXIII Holiday ‘18 Colorways. air.jordan.com I used to do an article named Should You Buy To Flip? You can use the link to check out some of…
Explore and buy the Women’s Air Jordan 3 AWOK ‘ University Red & Sail & Black’. Stay a step ahead of the latest sneaker launches and drops. Source: Women’s Air Jordan 3 AWOK ‘ University Red & Sail & Black’ Release Date The sell through of any product released is always a matter of right…
