The autumn household cleaning is best topped off by pouring new potpourri in a basket to provide a scent of freshness as fall brings on the holiday season. Nike is focused on their own fall, but instead of waiting until spring for a bloom flower of resurgence, the Swoosh is adjusting and diversifying their marketing…
The Nuggets ring ceremony, Ernie, Kenny, Shaq and Chuck, Joker, Bron, Steph and KD… opening night looked amazing and the stream by Bleacher Report and HBO Max (I know it’s Max) only buffered twice and it wasn’t at critical moments. I could see every pair of sneakers, but more important I could see the commercials….
Source: New Balance Unveils the Newest Version of the FreshFoam X Family with the FreshFoam X 1080v13 When a brand delivers a new product and they roll it out with imagery across the spectrum without leaning on retro or trying to coax sneakerheads into buying into their brand, it shows an understanding that the majority…
MARCH 2–5 | INDIANAPOLIS, IN Get ready for the 2023 NFL Scouting Combine where NFL hopefuls have an unrivaled opportunity to showcase their skills and abilities ahead of the NFL Draft. We can’t wait to deliver an immersive, reimagined prospect experience that includes our latest performance gear built into the training kits provided to each…
Source: Birkenstock (@birkenstock) • Instagram photos and videos The Kyoto is my favorite pair of Birks. In this picture featured on the Birkenstock IG page the brand delivers a graphic that lives across demographics and captures the cool aesthetic of a company that understands “fly is forever” and “fresh is a fact” no matter the…
Converse is releasing a new film series, “Create Now. Create Next.” The series features 20 individual, six-second films from established and emerging creatives on the Converse roster. The creative campaign forms Converse’s newest brand anthem and showcases the power of the collective. The series aims to redefine the “ad” as an act of co-creation…
Nike allowed Kanye to walk. Drake is Nike’s entertainer partnership, but the product from Nocta is a drop in the bucket against Nike’s willingness to spend up to 8 billion dollars a year in endorsements and sponsorships of athletic events and athletes. Nike understands seeding and product placement, but nothing ever rivals Nike’s sponsorship of…
StockX has been the fastest growing sneaker resale platform created. The company launched with influencers and the “Now You Know” ads featuring Wale and YouTubers like Foamer Simpson to gain credibility with the sneaker community. They then landed in a Super Bowl ad with Rocket Mortgage. Following those marketing strategies up, the platform rolled out…
I wouldn’t really relate running to flying, but the saying when a runner is fast, “they’re flying,” is pretty common. Hoka takes the flight one step farther in what appears to be a whimsical marketing spot where athletes soar over cars and through parks trying to escape what looks like a cloud from Dr. Strange’s…
HY ROSARIO discusses the Anacapa and Hiking Footwear I developed a ‘not-so’ new concept marketing strategy a few years ago: Niche-Out Marketing & E.N.D.E.A.R.S© The D and E in the strategy are for Designers and Education. The reason I created the concept was to hopefully hit brands since I was having a difficult time garnering…
Above is Rachel Cargle entrepreneur, author and philanthropic innovator. The Founder and CEO of The Loveland Group – an umbrella company which houses a collection of social ventures – The Great Unlearn – a self-paced, donation based learning community, The Great Unlearn for Young Learners – an online learning space for young folks launching in 2022, and Elizabeth’s bookshop…
Source: Falling in Love Again (fila.com) In the last year, I’ve taken a real interest in watching how Fila is entering the market. It’s a project which doesn’t deliver the site a considerable amount of traffic, so why would I look so deeply into a brand that hit for a small amount of time three…
adidas has ramped up content creation inside of their digital experience on the Confirmed App. They are posting stories daily which is a constant for every sneaker brand attempting to capture the lightning that Nike has with SNKRS and their Nike App. Nike noted in 2017 that they do 3 times the transactions within their…
pic via Bodega Source: In Conversation w/ Kacey Lynch of Bricks & Wood I’ve been a fan of Bodega for a very long time. As one of the indie sneaker boutiques I see doing a variety of projects to inform and engage their fans, I often use them as an example of what larger retailers…
Source: PUMA SIGNS NBA GUARD KILLIAN HAYES TO THE PUMA HOOPS FAMILY – PUMA CATch up The NBA’s MVP is a Nigerian who lived in Greece. The best rising star in the league is from Croatia and while the U.S. still dominates the game of basketball, that dominance is basically a 100m dash where the…
CLAE continues to be a leader in what I have labeled as elegant, elevated athletic footwear. This market is consistently overlooked and unfortunately for CLAE the boutiques that should be able to enhance the profile of the company and introduce the brand to a new demographic, are also deeply embedded into hype culture, forcing the…
Source: NEW BALANCE AND COCO GAUFF REVEAL THE TENNIS STAR’S FIRST COLLECTION New Balance continues to roll out collabs utilizing their athletes and celebrating their endorsement of teams. It’s a page from the classic marketing textbook for sneaker companies. That isn’t what’s important here. What is important is how New Balance is balancing their relationships…
YORK Athletics Mfg. is a 3rd generation family owned performance footwear brand based out of Boston, Massachusetts. Backed by footwear industry heavy weights, they’re blazing a new trail in the health & wellness community with their ‘Out of Step’ mindset and fighting spirit. #footwearforfighters I’ve long known about York Athletics. I don’t own a pair,…
Reebok only has about two small sections on the wall at retail outlets. They are typically combined with New Balance, Fila and adidas. In many retail stores they don’t have any floor space at all, and due to the sheer volume of Nike product in every sneaker store, Reebok, which shouldn’t be overlooked, can be…
As athletes continue to return to competition, we are celebrating sport this summer with our biggest multi-sport assortment of performance footwear to date. With the celebration of all sports, all tea Source: CELEBRATING THE SUMMER OF SPORTING COMPETITION WITH PERFORMANCE FOOTWEAR DESIGNED TO INCLUDE ALL SPORTS, TEAMS, AND ATHLETES The Olympics offer a moment for every brand…
INKKAS® Footwear offers online shoes, sneakers and boots that brings the world together. Made with authentic textiles from Peru, Guatemala, Mexico and more! Source: Online Shoes and Sneakers for Men and Women | INKKAS® Global Footwear While browsing Facebook I ran across an ad for Inkkas. I recalled the company from when I funded on…
I’m watching the NBA Playoffs, I can’t recall which game, but the ad below comes on and I immediately grab my phone to take notes. I go online to search for it and find it on the YouTube of Black Girls Do Bike (Go Subscribe to their channel now). Seeing it reinforces a discussion I’ve…
