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Jerry Lorenzo dropped a Collection with Nike on Nov. 12th & Signed with adidas Dec. 22nd

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Designers, Collaborators, and Influencers are driving the creative process behind collections, but do brands really need to work with people outside of their companies? What do you think about Jerry Lorenzo working with adidas so soon after his most recent collection release with Nike. Will this propel adidas in basketball? Links in the article: adidas…

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Business Talk Ep. 2 | How Content Delivered Nike’s 11.2 Billion Dollar 2021 2nd Quarter

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Download my post quarantine resale analysis: https://arch-usa.com/product-category/store-re-opening-resale-report-analysis/ Nike had an explosive Q2 2021. When the Swoosh performs well it lifts all boats attached to the brand. The question was raised about why Nike has been able to grow digital so efficiently. The immediate response is marketing, but how does the marketing work outside of sponsorships…

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Under Armour Breaking Up With UCLA is Emblematic of a Broken Marketing Machine

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Under Armour is backing out of their deal with UCLA. There are a few possible reasons why this is taking place: https://arch-usa.com/under-armour-ceo-patrik-frisk-wrote-a-letter-on-equality-under-armour-has-a-chance-to-rebuild-itself/ In the post on the link above, I show the timeline of the collapse of UA’s share price on the stock market. This underscores every action UA is taking at this time. Taking…

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adidas Harden Vol. 4 x Daniel Patrick | Influencer Marketing, Collaborations and the New Normal

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Harden Vol 4 basketball shoes, featuring super light LIGHTSTRIKE midsole cushioning. Textile upper with adidas signature three stripe midfoot band for lockdown and stability. Source: Harden Vol 4 / legacy green First, by writing this article I will provide a pingback to the Daniel Patrick website and therefore increase the search quality of the Daniel…

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The Creative Ideas Small Businesses are Implementing to Drive Engagement: Chiappetta Shoes x Jack Andrea

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Visit Chiappetta Shoes Small businesses are continuously fighting to overcome issues with COVID-19. The quarantine has killed Q1 and is taking out Q2. In the process small business people have had to collaborate with each other and generate new campaigns to highlight their own products and products for their neighbors. One company I consistently admire…

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Big Footwear Brands Move On From Black History Month, Merrell Launches “This Land” on March 1st – Faith E. Briggs x Merrell

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  https://www.faithebriggs.com https://www.thislanddoc.com https://www.merrell.com/US/en/home I stated last year during my case study on outdoor sportswear that Black people are a viable market segment that should be catered to, but not pandered towards. The problem is outdoor brands sought to look towards youth culture which is always inevitably influenced by Black people, but does not have…

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WHY NOT? UNITE. air.jordan.com | Slow and Consistent Storytelling Establishes Branding

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In September, Jordan Brand introduced UNITE, a new film series about the unifying power of basketball. Today, the third film debuts, starring Russell Westbrook, his… Source: WHY NOT? UNITE. air.jordan.com This post is less about the latest video in the Unite series, an ongoing video campaign combined with written blogs via the air.jordan.com site creating…

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How Does a Transition From Performance to Casual Happen Inside of an Echo Chamber? | Merrell WMNS Haven Mid Lace Waterproof

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Haven Mid Lace Waterproof Source: Haven Mid Lace Waterproof I spend most of my time on this site introducing discussions without solutions. This is because in most instances I may be looking to work with a particular brand or retail outlet. In consulting to acquire customers the goal is to grab attention early, keep the…

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