The grocery store doesn’t have to market food. If you don’t eat, you die. Marketing is primarily for luxury items. Items that aren’t a necessity, but the item fulfills some type of hedonistic desire. Want to look cool? Buy this particular shoe. Want to get the girl/guy? Wear this cologne/perfume. You don’t need to…
Source: adidas NEWS STREAM : Paul Pogba Was Born To Create I was really excited to see adidas make an appearance in Primetime marketing after the US Presidential 2nd debate, I don’t expect adidas to remain a player on television marketing. I expect adidas to dive directly into maintaining its strong presence in the digital,…
DeAngelo LaNarde a.k.a @TonyD2Wild Source: Originators Only In continuously looking for content that establishes my goal in helping sneaker lovers go from consumers to owners, I keep finding this great info. One of the things on my list of top 10 things to do to go from Buyer to Boss is marketing. Another is creating…
Running shoe sneak peeks, inspiration, training tips, athletes and all things running from Saucony. Source: Saucony Stories I’m always browsing the footwear sites for cool news and information to share. As the readership grows, I want the site to remain diverse in the content. I’ve been hitting the Saucony homepage for a while. I usually…
Reebok, Skye to collaborate on motivating and unique international fitness initiatives including a first-ever ‘crowd-sourced’ training shoe in 2017 Source: Reebok News Stream : REEBOK PARTNERS WITH GLOBAL FITNESS ICON EMILY SKYE In my Insider Ties video yesterday I talked about using your IG or website or social media to market products. Now I know…
As part of a unique Nike/Jordan collaboration, Neymar Jr. becomes the first football (soccer) athlete to feature the Jumpman on his boots. Source: Nike News – NJR x JORDAN COLLECTION I don’t know how many times I discuss marketing on this site, but it’s not enough. Nike simply knows how to connect the product to…
While sneakers and politics very rarely make any connection outside of Nike’s use of The Beatles and Gil Scott Heron, adidas took a huge swing at the next generation by connecting with millennials who just suffered through a debate that was basically an ode to the old method of politics in the US. As…
The Swoosh may have the secret sauce for grabbing people’s attention. Image via Footwear News Source: New Study: Nike’s Ads Are the Most Effective | Footwear News Everyone say it together, “Nike is a marketing company that sells sneakers.” This article from FN gives Ace Metrix feedback to show that Nike kills its competitors with…
Hearst and Verizon have come to an agreement to purchase Complex Media, the digital media brand founded by Marc Ecko in 2002. Source: Verizon And Hearst Team Up to Buy Complex Media | Media – AdAge You may be sensing a theme here. I shared this post a few days ago: http://www.arch-usa.com/insider-ties-what-is-hypebeast-and-how-did-it-get-to-an-ipo-racked/ When you read it,…
Source: http://www.msn.com/en-us/money/companies/why-is-under-armour’s-biggest-olympic-star-wearing-nike/ar-BBvKVMq There is a long history of Olympics marketing wars. Starting in the 1984 Los Angeles Olympics which were sponsored by Converse, although at the time Reebok was dominating the game and Nike was in the midst of a series of problems that led to a number of layoffs over the next few years, the…
I don’t really have any investors in the company anymore. Unlike most startups anyone who loaned me money got every penny back and some of them got more. In other words, ARCH has been a success from the standpoint that it recouped the initial amount of money it took to start the company and that…
I feel ridiculously out of touch right now. The Holiday season is almost over. Everyone I know and everything I see is discussing turning over a new leaf for the New Year. I’m simply trying to put together a better understanding of this past year. I haven’t really laid out any major goals for 2013…
It’s been an extremely busy month. As everyone knows November includes Black Friday and Cyber Monday. The month initially started off really rough for ARCH shoe sales. But as the month came to a close things really picked up. It was pretty exciting to say the least. So first things first, I will get into…
On November 29th at 5:30pm I will be speaking at the University of Memphis Fogelman School of Business in Dr. Fabian’s entrepreneur’s course. In preparation for that I am of course sitting and creating information that will be used in the conversation to analyze the growth of the company and how I am actually doing…
For those of you who are following these, I hope you are getting a better understanding of the work involved in attempting this shoe business. I guess it’s not an attempt, I’m doing it… just not very well. Here is the marketing breakdown for October. Please note the start dates for the ARCH Casual: The…
Instead of writing the marketing report for last month on the ARCH site, I dropped it on my CB Publishing website. If you aren’t familiar with that site, here is a short description: CB Publishing is home to information about entertainment, business and education written by several authors and edited and written by me. I…
I wrote an article a few weeks ago, precisely on August 5th, called More Marketing Advice From A Non-Guru Unafraid to Fail. In that article I began discussing PR and marketing as it dealt with my writing and sneaker company. I followed that article up with information added to the ARCH Facebook page. What is all of this…
If you don’t know PSFK is one of the best websites in the world for trends and information that is cutting edge. It is an absolute honor to have been chosen for an interview! That means someone thinks that my little engine that could is worth the time. Thank you to Viki Imrie for choosing…
