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Does Influencer Marketing Really Work? | Saucony Originators | Marketing

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A few weeks ago Saucony entered the collaboration arena. Every major brand has had some collaboration. Collabs are becoming a vital part of marketing and maintaining a relationship with consumers. Marketing has always been the uncomfortable discussion for brands because it isn’t really quantifiable. It’s the old tree falling in the forest discussion. If the…

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ASICS Launches #IMOVEME Campaign | The Largest Marketing Campaign for the Brand in 25 Years

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Moving changes you for the better. After you move, you always feel stronger and happier. -> #ASICS #IMoveMe Source: ASICS Kobe, July 31st, 2017 – Today, true sport performance brand ASICS unveils a new global brand message, identity, retail concept and powerful integrated brand activation – the brand’s most significant marketing initiative in over 25 years….

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adidas Originals x Daniel Arsham New York – Kith Exclusive Launch | Consistency Across Platforms

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This Friday, July 21, Kith will be exclusively launching Daniel Arsham’s first collaboration with adidas Originals, as the duo reinvent the classic New York silhouette.  Arsham’s signature design cha Source: adidas Originals x Daniel Arsham New York – Kith Exclusive Launch Daniel Arsham is an artist. adidas in the last three years has been more…

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ASICS Sustainability Report for 2016 with Tracking Towards 2020

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Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS Corporate This post will list the highlights, but the report on ASICS work on sustainability is a detailed presentation that requires some focused reading. It’s important to note that all brands are working on…

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