I’ve been discussing in deep detail the type of marketing that would have to be done in order to recover Basketball footwear sales. If Basketball Sales Are Dead Why Is The Kyrie Selling? In the article above I ended it by stating, “If the marketing hits the kids where they are, the “trend” shifts.”…
Source: adidas Originals by wings+horns Spring/Summer 2017 | Sneakersnstuff Blog As I’ve come closer and closer to my dismissal of the “power” of influencers, I realize that a well crafted video and photography session can convey the message to potential buyers prior to the release of a project. This wings + horns collab with adidas…
Source: Under Armour Announces Nomination of Jerri L. DeVard to Board of Directors (NYSE:UAA) Ahead of the April 27th Conference Call for the 1Q 2017, Under Armour is ensuring that they are making some changes that inspire confidence in the direction of the company. The first quarter featured a very heated political issue for the…
Marketing has to be more subversive and less direct. Marketing has to occur where the people are already or where they are going to be. This is why television is having a difficult time with navigating the digital arena where brands are no longer willing to pay for ads that run during television shows that…
Source: adidas NEWS STREAM : adidas Introduces ALL DAY – New All-Around Fitness App Inspired by Sport Every brand is working hard to connect the people who wear their apparel and footwear. Digital apps help to promote healthier living and can inspire and motivate people throughout the day to drink more water, take a few…
Nike Moscow continues the company’s commitment to transform sport retail through digitally connected experiences. Source: Nike News – First Look: Inside Nike Moscow I won’t drop a bunch of articles in here that discuss omni/multi channel as they relate to the sale of sportswear. Although I did just write a discussion on Finish Line, that’s…
I have to admit that I really dig Under Armour. They are the epitome of a company that feels like me living in Memphis and watching the Grit and Grind era of the Grizzlies (UA had Mike Conley and underutilized him in a Nike run city). Under Armour is the upstart company that kicked in…
Five students from Domus Academy, Central Saint Martins and Parsons School of Design explore the concept of walking on air. Source: The Vision-AIRS: Experiments in Style Yesterday I discussed the Nike Kyrie Signature line’s current success in a poor performance market. If Basketball Sales Are Dead Why Is The Kyrie Selling? This Vision-Airs video and…
The majority of marketing campaigns can either sink or swim depending on how hard a brand pushes to reach their market. Especially when it comes to the new generation. You can’t pimp the youth. They are keenly aware of when a brand is attempting to sell them something. They will often push back against…
The cracks are showing. Source: The Sports Bubble Has Already Burst | The Big Lead I wrote an article at the beginning of the NBA season that explained how I thought the NBA could help repair the basketball shoe sales arena. Although analysts have been stating over and over that basketball will not be coming…
Source: #Impretty | US The launch of the #Impretty campaign by Under Armour yesterday coincided with Women’s Day, but in typical Under Armour fashion they failed to capitalize on the momentum. It’s as if someone in house simply doesn’t get that viral isn’t viral anymore. You have to pay to play and then you have…
There are a few things that reignite passion for a company in the US: margins and perception. Why perception? If a company looks incredible people invest. If a company is perceived to be making great strides and those moves they are making are tied into an athlete during one of the most historical moments in…
Let me say this, Lululemon and Victoria’s Secret are making sportswear pay attention. Women have been overlooked in the sports marketing arena. In the last few years it’s become important to pay attention to that market as women are actually moving the trend of fitness from solitary training to group related activities. Crossfit, Yoga, Running are…
I was about to write an analysis of the Curry 3 and how little Under Armour has done to generate content for the footwear. As I started to do my research, I realized that it’s not a Curry and Under Armour issue, it’s a marketing issue and performance footwear is caught in the web of…
(Herzogenerauch, January 18th) adidas Originals launches Original with a new film ‘Original is never finished’, featuring visionaries from the worlds of music, skate, sport, style and art. Rea Source: adidas NEWS STREAM : adidas Originals Launches Original Campaign and Film: ‘Original is never finished’ If you know what the image is above, you are officially…
Nike Basketball’s latest short breaks down performance with a rhythm unique to Kyrie. Source: Kyrie and Questlove Put the KYRIE 3 to Work in New “Improv” Film So I’m trying to chill on Christmas and watch the games. I’m pissed at Melo for screwing up and I’m excited that the NES mini is actually kind…
Source: adidas Originals ‘Artist in Residence’ Showcase When a store opens the entire goal is to generate foot traffic which could potentially turn into conversions. In other words every part of your store has to be monetized. More important however is merchandising. The way a store looks tells a story and that story shapes the…
Source: The Trouble With Nike’s Futures The source link is probably the most concise analysis of why Nike’s Stocks have dropped this past year. Matthew Kish also gives a Bear vs Bull analysis with support from one of Nike’s most loyal analysts who sees Nike going up to 100/share, which he downgraded to around 75/share….
Nike introduced Air Swoopes in 1995, but female athletes have had a hard time getting their own sneakers since then. (photo Gary Dineen) Source: Why Don’t More Female Athletes Have Signature Sneakers? – Rolling Stone First I have to give props to Rolling Stone and Ann-Derrick Gaillot for actually bringing this up and writing…
Running shoe sneak peeks, inspiration, training tips, athletes and all things running from Saucony. Source: Saucony Stories I’ve been saying that footwear companies miss out on a vital component of marketing and that is the blog. The “smaller” companies seem to realize that a loyal brand ambassador seeks out information in more places than social…
Monthly Statistical Breakdown (Updated on the 2nd of the following month) ARCH October Statistics (does not include Housakicks) Unique visitors: 7556 Number of visits: (1.91 visits/visitor) 14481 Pages: (5.52 Pages/Visit) 79,995 Hits: (10.22 Hits/Visit) 148,013 Bandwidth: (400.46 KB/Visit) 5.53 GB Most viewed post: http://archceo.startlogic.com/matt-powell-is-right-and-jam…/ Average Visit time: Average: 158 seconds Origin Pages Percent Hits Percent Direct…
In part 2 of the series we dive into two more questions with Dallas Stokes the man behind the resurgence of And1. This discussion is not the typical interview. I will ask questions and after the answers I will analyze the response and look at it from the business standpoint of brand and market potential. The…
