This title is confrontational, partially because I’m formating my book and I have pages that have pictures that have to be adjusted and my cover needs to be trimmed which means that I have to find just the right size before I save it and upload it so that the cover will be approved…
At Chiappetta Shoes we offer one on one customer service where you are a name, not a number. Our products are of the highest quality and we offer a selection not found in most other retailers. At Chiappetta’s we are a firm believer in John Wildsmith’s quote “you are either in your bed or in…
pic above from the manga ‘The Greatest Race” avaialble from New Balance How many more “+” signs do I need to drop in a title? Highsnobiety is one of the best lifestyle blogs in the business. It’s only natural that when a brand not considered by many to be a lifestyle option (except for those…
In my ebook “How Nike’s CDO Shifted the Sneaker Retail Landscape and How Long Form Content Can Move E-Commerce Forward” I discuss that brands are attempting to reach their brand loyal fans directly. They are also attempting to bring new fans to their sites. This means that brands are no longer supporting retail outlets with in-store…
Updated 11/17/2018 Follow Up with Insider Ties Episode 128: adidas and Finish Line are Failing Each Other In this episode I take a quick dive to follow up on a post I wrote a few weeks ago about the “In Pursuit Of” adidas x Finish Line exclusive campaign. Nike and Foot Locker work in…
Source: ASICSTIGER x Disney | ASICS Tiger United States https://www.vans.com/shop/disney-and-vans https://www.newbalance.com/minnie-collection/ Alright, I understand that Disney is thoroughly integrated into the landscape of Americana. I also realize that Disney is powerful enough to control the television, film and sports landscape in a way that has allowed the brand to even move into the streaming category….
Source: SLOW DOWN FAST: ADIDAS & JAMES HARDEN CREATE SPACE WITH HARDEN VOL. 3 In May adidas chose to stop running ads on Facebook. I wrote about that in this article: adidas Paused its Facebook Ads via Digiday | Marketing In it I explain that Facebook, IG and all social platforms are obviously places where…
@UnderArmour welcomes @JoelEmbiid to the #sqUAd! Source: Bigger Than Basketball First before I dig into my typical analysis of Under Armour, I beg you to take about 8 minutes and click the link above and read. Did you read it? Under Armour just landed a big man and big men don’t sell shoes. If we…
At Nike Shanghai 001, the digitally-enabled innovation, design and personalized service is unlike any other Nike retail experience. Source: Five Facts to Know About Nike’s New House of Innovation in Shanghai I wanted to name this article, “How will Nike’s House of Innovation translate into the closure of more Nike accounts in North American Cities?”…
The launch of the Air Jordan 33 happened last night in LA. Every sneaker website is writing about the new shoe and discussing the looks and if it will perform well on the court and at retail. Nike has made a concentrated effort to control their narrative and to regain some of the search lost…
The 2018 European Athletics Championships begins August 6. Prescod, the British No.1 in the 100m, is featured in one of three films highlighting medal hopefuls in a series titled Portraits of Speed. Source: Meet Ascending Sprint Star Reece Prescod Last week a president of a sneaker company responded to a comment I made on his…
adidas has presented content surrounding their latest new footwear, the POD. I’ve been visiting retailers and while the brand still has a serious issue at the high end with the promotional environment affecting the sale of more expensive shoes (UltraBoost, NMD) , the POD is a good shoe at the right price, but it…
Sarunas for most of us plays Dro getting it in on HBO’s Insecure as the man in the “open” relationship. Under Armour has pegged the 6-8 actor/writer as the host of their latest online show, Home Court. Sarunas played ball at Portland State so the discussion of hoops and lifestyle is a natural fit….
Parker dropped 21 PTS, 10 AST, 9 REB, 4 STL, 2 BLK against the Seattle Storm on July 10th, making her the first WNBA player to have such a stat line! Source: Best of Candace Parker vs. Seattle Storm – WNBA.com – Official Site of the WNBA I was in the process of preparing an…
This video is an introduction to a topic that was born from a dialogue on the shifting demographics of sneakerheads. While the initial topic was how marketing people are missing an opportunity due to a failure to understand that “sneakerheads” are no longer niche, it developed into a back and forth on recognizing brand…
Shop Under Armour for Men’s UA Curry 5 Basketball Shoes in our Men’s Basketball Shoes department. Free shipping is available in US. Source: Men’s UA Curry 5 Basketball Shoes | Under Armour US What Apple has long understood is that the launch of a product requires showmanship and a connection not only to the product,…
Project + Exec is a new series where I’ve decided to seek out footwear executives who are minorities (Black, Latino, Indian, Native American, Asian men and women) who are doing some dope work, but are being overlooked by the larger media outlets. It’s my small part. I really hope you look more into the brands and…
The sportswear maker has stopped buying video ads on the social network amid concerns that people aren’t regularly viewing its ads. Source: Sources say Adidas has paused its video ads on Facebook while it reviews their efficacy – Digiday Just this morning I shared an old article on Influencer marketing and how the process is…
Source: http://us.tretorn.com/index.php/andre3000/ Andre 3000 is every rapper’s favorite rapper and a lot of us who enjoy Hip-Hop music that celebrates musicality and lyrics still place OutKast as the most important duo in music history… not just Hip-Hop. From the moment Southernplayalistic dropped in ’94 (a year of classics in Hip-Hop), everyone knew OutKast was something…
The picture above celebrates Rasheed Wallace and the Pistons championship. Out to deliver the Pistons their first title since 1990, Rasheed took matters into his own hands during a physical Game 4 of the 2004 Finals at the Palace. After catching a cheap elbow mid-way through the third quarter, he responded by converting his passion and…
About 4 years ago I wrote an article about adidas and Nike in regard to the NMD’s rapid growth both at retail and in resale. In it I used a micro to macro comparison utilizing the research available to me within my Amazon.com account. Amazon supplied a detailed backend system with items like: reach, average…
Source: adidas Originals Arkyn Campaign In the last two years I’ve had the pleasure of spending a considerable amount of time analyzing adidas marketing campaigns. The material was so textured and layered that each release of marketing from the brand felt less like someone trying to sell something and more like a brand that needed…
