Source: NEW BALANCE AND THE WNBA ANNOUNCE MULTIYEAR PARTNERSHIP Details: The deal features New Balance endorsed athlete Cameron Brink and will allow NB to utilize aspects of the WNBA in marketing. As part of the deal, New Balance will create authentic broadcast, digital and retail content featuring New Balance athlete and WNBA rookie Cameron Brink….
Fred Kerley in Oakley? Fred Kerley’s eyes remained hidden behind sport lenses. The camera slowly moves in on the champion runner, but instead of a story about his previous wins and training, his Oakley running kit and Nike shoes become the point of the story. ASICS is currently running a Fred Kerley spot after the…
Marketing and branding, qualitative vs quantitative, KPIs, A to B testing, marketing is only “cool” when the final product is viewed. Too often marketing by sportswear brands feels “either/or”. Either a brand is all in on fashion and influencers or they create a slogan and reinforce it through the year. In both instances the expenses…
This could easily be a post about how Nike also generated a considerable amount of coverage, but to do so the information would derive across a number of athletes at different moments. Instead, this post sits squarely on the shoulders of three events: DAZN’s Anthony Joshua vs Francis Ngannou and the NCAA 2024 Indoor Track…
Source: $10M New Balance Donation Establishes the Institute for Innovative Leadership in Sport at UMass Boston While 2023 in sneaker culture wraps up with beefs and complaints about the top sneakers of the year, brands committed to the work of improving communities quietly continue to do so with real dollars and support. In 2018…
Source: NEW BALANCE WELCOMES DARIUS GARLAND TO THE FAMILY The New Balance basketball roster, Jamal Murray, Kawhi Leonard, Cameron Brink, Tyrese Maxey, Zach Lavine and Dejounte Murray, gained a new teammate. Darius Garland’s star is rising in the League and while he’s in a small market he fits the mold of the athletes New Balance…
Source: New Balance Unveils the Newest Version of the FreshFoam X Family with the FreshFoam X 1080v13 When a brand delivers a new product and they roll it out with imagery across the spectrum without leaning on retro or trying to coax sneakerheads into buying into their brand, it shows an understanding that the majority…
Video Breakdown: 0:00 Intro 1:15 Racial Breakdown of the WNBA and NBA 5:17 Racial Breakdown of WNBA and NBA All-Stars 23 6:59 Talent or Popularity? 10:55 Instagram Followers 11:40 New Balance enters Women’s Hoops 12:31 Diversity at Sneaker Brands 13:20 Who Deserves a Signature? 14:40 Amazing Women Don’t have Signatures 16:16 Wrap-Up In a post…
Source: New Balance Skowhegan Factory Expansion Groundbreaking Celebrates Company’s Commitment to U.S. Manufacturing and Maine Reshoring is an extremely important aspect of reducing the carbon footprint of sneaker brands. It’s also one of the most overlooked and under-discussed aspects. This is because the production of footwear in the U.S. is almost taboo. Brands have conditioned…
The unfortunate state of sneaker media on every social platform is every site, every influencer knows that Nike and Jordan Brand drive the dialogue. Sneaker culture was once about finding something a lot of people weren’t rocking and styling it with different shoelaces to give the appearance of having more kicks than you really owned….
Watch the video if you don’t feel like reading and subscribe to arch on YouTube Source: New Balance Opens New Retail Concept in Boston “This store represents a big step forward in the way we think about our retail environment, featuring a much tighter, more focused collection built specifically for the younger consumer,” said Ian…
(pics from Armory Track) The story from Armory Track’s website reads like any other sponsorship deal: ArmoryTrack.org – News – The Armory Foundation And Nike Partner To Enhance And Expand Opportunities For Youth To Engage In Running, Track & Field THE ARMORY FOUNDATION AND NIKE PARTNER TO ENHANCE AND EXPAND OPPORTUNITIES FOR YOUTH TO…
Source: Coco Gauff Signs Extension Contract with Longtime Sponsor New Balance The importance of New Balance’s signature sneaker with Coco Guaff is immeasurable, although it won’t show up in the sales column. This signature sneaker and the contract extension shows a dedication to women in sports. In a recent post on Saysh, Allyson Felix’s footwear…
YOUR JOURNEY TO BECOME A BLACKLIGHT BEGINS HERE Coming soon Pensole Lewis College of Business & Design is partnering with Carhartt to bring you an immersive hands-on class experience to teach aspiring designers the knowledge and skills they need to excel in the industry. Source: Class 1 – New Balance – Welcome to…
Source: NEW BALANCE LAUNCHES FIRST SIGNATURE TENNIS SHOE WITH RISING TENNIS SUPERSTAR COCO GUAFF If you’ve read this site before, you understand that I think fashion is fickle and relying solely on hype, collabs and lifestyle, can contribute to a brand’s inability to innovate. The more a company places its energy into satisfying the…
Source: NEW BALANCE SIGNS TWO-TIME NBA ALL-STAR ZACH LAVINE The only sneaker Zach highlighted during his time with adidas was the Next Level (I refuse to spell it the way they spelled it right now). The sneaker introduced adidas’ new cushioning system Lightstrike. The shoe didn’t sell. During Zach’s time with adidas the company seemed…
New Balance sneakers marketed as Made in USA may have up to 30 percent of its parts made in China and abroad. (Reference 1) On 12/20/2021 Cristostomo filed a Property – Personal Property Fraud lawsuit against New Balance Athletics, Inc. This case was filed in U.S. District Courts, Massachusetts District. The case status is Pending – Other Pending….
Source: NEW BALANCE HOOPS UNVEILS COLLABORATION WITH CEO AND AGENT RICH PAUL It’s taking everything in me from saying, ‘Adele’s boyfriend is dropping a dope ass collab with New Balance…’ There, I said it, lol. Seriously, the New Balance and Rich Paul collab is, in my opinion, not just a nod to sneaker culture. It’s…
In the UK adidas is king and Nike is in chase down mode. If a brand can grow in the UK, they could pull fans from Jamaica and the Islands, back to surrounding areas in Europe. The UK is a vital cog in the growth of sportswear brands, and New Balance, with longstanding roots in…
The arrival of inventory is slow due to the supply chain disruptions and manufacturing shut downs in countries where footwear production takes place. This will shape retail throughout the holiday season. While many of the coveted sneakers have already arrived and will be available, those shoes tend to be in the high to premium price…
Source: NEW BALANCE AND COCO GAUFF REVEAL THE TENNIS STAR’S FIRST COLLECTION New Balance continues to roll out collabs utilizing their athletes and celebrating their endorsement of teams. It’s a page from the classic marketing textbook for sneaker companies. That isn’t what’s important here. What is important is how New Balance is balancing their relationships…
Source: The Renewal Workshop Teams Up with New Balance to launch New Balance Renewed Through The Renewal Workshop’s proprietary six-stage, zero-waste process, garments are sorted, graded, thoroughly cleaned, repaired to like-new standards, inspected, and verified to joint quality standards before being given a Renewal Workshop certification and becoming ready for sale through TRW’s website. Each item’s…
