Yesterday I wrote a post stating that New Balance has not been utilizing a multifaceted approach to marketing. In the post I wrote that they were relying too heavily on the athlete to carry the narrative of the brand. I also explained that they have an alignment of stars and should be constantly working to…
photo via the Twitter feed of New Balance Early in 2018 I wrote this post: New Balance “Fearlessly Independent Since 1906″ is the “Originals” adidas Campaign of 2017 | Marketing In the post I explained that New Balance was making amazing strides. The signing of athletes by the brand has been almost Nike like…
Source: NEW BALANCE LAUNCHES A PREMIUM 3D PRINTING PLATFORM There has to be a careful approach when discussing 3D. Brands tend to use the label of 3D when discussing scanning options for fit. This is not what New Balance has done in this instance. A discussion on 3D fit would make New Balance first in…
This week I didn’t write on the site as much because I did a basketball camp with my daughter. That doesn’t mean I don’t have an Insider Ties topic. The biggest basketball story (outside of the ongoing tariffs war) is, of course, the NBA Finals. The Raptors defeated a wounded Warriors squad and Kawhi completed…
Pack light and stay active at Westin Hotels & Resorts. Our gear lending program lets you borrow New Balance fitness gear, so you never miss a workout. Source: Westin Workout Gear Lending | Westin Hotels & Resorts One of the most important questions during the Footwear Innovation Summit 2019 in Los Angeles was, “Will the…
Source: KAWHI LEONARD OMN1S AND 997 SPORT PACK NOW AVAILABLE FOR PURCHASE New Balance’s silent assassin currently has a 3-2 lead over the 76ers. If things playout the way I think they will, he will encounter Nike’s super soldier Giannis Antetokounmpo (bet money that’s the last time that name shows up in this post), in…
It’s not easy to find the video anymore. The video below was pulled from New Balance India. On Twitter the video was shared by Bishop Talbert Swan: New Balance "Detention" commercial depicts a young Black man writing "I Will Not Walk" on the chalk board. He's scolded by the teacher, "These hallways were made…
Source: The TRACK at new balance at Boston Landing to offer pinnacle sports experience for athletes I recently wrote a post on adidas’ decision to launch an initiative to feature women’s sports on a streaming media platform: adidas Breaks Barriers by Creating a Streaming Platform for Women’s Sports The context of my recent book is…
The PRJ Test Run 2.0 arrives designed by a woman out of NB’s new design team team made up of apprentices in their Foundry is an amalgamation of 90’s aesthetic and futuristic design using Fresh Foam. Men’s version pictured above. Source: Test Run – Limited Sneaker Releases – New Balance New Balance has taken the…
Best Kept Secret features the color red to convey courage and excitement. Not only is New Balance set to shatter industry expectations, but Kawhi Leonard is ready to reveal the league’s “Best Kept Sec Source: KAWHI LEONARD DEBUTS NEW BALANCE ALL-STAR SHOE “Best Kept Secret” New Balance finally drops the Kawhi signature shoe, which feels…
Kawhi Leonard is unapologetically himself. Source: Kawhi Leonard – Changing the Game – New Balance New Balance has officially shifted back into basketball. The shoe they’ve created is named the OMN1S… I can’t pronounce that and that’s not a good thing. adidas recently did the whole, numbers in the name thing and I wasn’t fond…
This title is confrontational, partially because I’m formating my book and I have pages that have pictures that have to be adjusted and my cover needs to be trimmed which means that I have to find just the right size before I save it and upload it so that the cover will be approved…
pic above from the manga ‘The Greatest Race” avaialble from New Balance How many more “+” signs do I need to drop in a title? Highsnobiety is one of the best lifestyle blogs in the business. It’s only natural that when a brand not considered by many to be a lifestyle option (except for those…
An insurgency against the traditional basketball shoe powers is underfoot as companies like Puma, New Balance and Under Armour compete for a share of N.B.A. culture. (photo via Puma) Source: Why N.B.A. Stars Are Trading In Their Nikes The newspaper industry is at a disadvantage when discussing the sneaker business. The only person who appears…
1:18 In this episode I do a really quick discussion on why I haven’t written or talked about the Kawhi to New Balance talk. Since Jordan Brand has the right to match this isn’t over, until I see New Balance actually tell us that this is a done deal. I show you that New Balance…
Sources: https://www.adweek.com/digital/alibaba-rings-up-30-8-billion-on-singles-day-2018/ https://sg.news.yahoo.com/alibaba-singles-day-sales-hit-160330235.html A few weeks ago I made the statement that New Balance could be considered the third option when the sneaker industry talks about “The Big 3”. Once upon a time “The Big 3” meant adidas, Nike and Reebok. In the last ten years when people have mentioned “The Big 3” Under Armour had…
Source: ASICSTIGER x Disney | ASICS Tiger United States https://www.vans.com/shop/disney-and-vans https://www.newbalance.com/minnie-collection/ Alright, I understand that Disney is thoroughly integrated into the landscape of Americana. I also realize that Disney is powerful enough to control the television, film and sports landscape in a way that has allowed the brand to even move into the streaming category….
Source: NEW BALANCE ANNOUNCES GLOBAL LEADERSHIP PROGRESSION – JOE PRESTON TO SUCCEED ROB DEMARTINI AS NEW BALANCE PRESIDENT & CEO After a few wild weeks of endorsements by the crew at New Balance, the brand ends Q3 with news of a change at the top. At the beginning of this year I wrote a prediction…
I’ve stated continuously and even came up with a marketing strategy titled Niche Out, that in order for brands to compete with Nike they will have to look at the places where Nike isn’t placing an emphasis. Note I said ’emphasis’; Nike is in every lane. Some lanes they aren’t focused on and that is a…
Source: SYDNEY MCLAUGHLIN SIGNS WITH TEAM NEW BALANCE In a dope presentation of support on Broadway, NB displayed their latest addition to the family. McLaughlin joins New Balance after a stellar freshman year at University of Kentucky, where she won the 2018 NCAA Outdoor 400m hurdles title, set a world junior record over 400m indoors…
Source: New Balance Signs Sprinter Gabby Thomas to Multi-Year Endorsement Contract The former Harvard sprinter is now signed to NB. I don’t often fall into the discussion on politics because ultimately the decision of companies to align with a president or a policy is built on a completely different set of values than regular people….
Source: UMass Boston Establishes Motley Chair to Head New Sports Leadership and Administration BA Program New Balance has been quietly erasing their big mistake in supporting President Trump after their issues with the Obama Administration and the TPP. At one point New Balance was being touted as the official shoe of White Supremacists. It didn’t…
