With running shoe origins, the New Balance 530 is now a popular wear-everywhere shoe designed with style and lasting comfort features like C-CAP cushioning technology. via New Balance.com Source: Available via eBay Some Below Retail and Worth It! New Balance is a private company so the results of their adjustments in today’s retro inspired running…
Live life in 247 with the latest New Balance men’s sneaker release. Evolve your style with the New Balance 247, made to fit your life from morning to night. Source: The 247 – New Sneaker Releases – New Balance I really like it when footwear companies find an entry point and capitalize on it. The…
Looking to continue to expand its baseball business, New Balance has added Francisco Lindor, one of the game’s brightest young stars. Source: New Balance signs Lindor to be face of cleat business This is a real question, not an analysis. Baseball viewership is in decline. Attendance is in decline. It is still the national pasttime…
The marketing of footwear has shifted and a brand no longer requires major influencers such as sports stars. Obviously it helps when you can land a Steph Curry or Serena Williams, but that isn’t a requirement anymore. If you can land a person who does incredible things and you have the ability to build a…
Source: New Balance Press Box : NEW BALANCE AND JOHN HANCOCK JOIN TOGETHER FOR DEVELOPMENT OF THE RESIDENCES AT BOSTON LANDING In what I think is one of the more progressive moves for a sportswear company, New Balance is joining John Hancock in creating a residential area in Boston Landing. The area is home to…
Originally posted on Housakicks Adidas has disrupted the entire casual running shoe market with the introduction of the NMD. Brands such as Nike and NB are constantly trying to find strategies to regain some of the market back from Adidas. I strongly believe the NB 247 was definitely crafted to compete against the NMD. The shoes as…
Source: Letter to Future Self (Boris Berian went from working as a grocery store bagger to being an Olympian) I’ve been saying over and over again that for sneaker companies to thrive in this new era of retail it will take a very self aware and conscious decision to reach buyers where they are. I’ve stated…
Source: New Balance Press Box : New York Road Runners Launches NYRR RUNCENTER featuring the New Balance Run Hub Conveniently Located in Manhattan The running community in most cities acts almost like a hub for news and information on fitness. In Memphis Fleet Feet and Breakaway Running offer classes, group running events and community building…
Source: New Balance Press Box : NEW BALANCE LAUNCHES RUNIQ AS BRAND’S FIRST WEARABLE DEVICE PROUDLY MADE BY RUNNERS FOR RUNNERS Under Armour is focusing on digital and wearables, Nike and Adidas have been there for a while, and now New Balance enters the wearable market with RunIQ. From the press release: Available for…
BOSTON (AP) — Shoe makers are racing to the Boston area as they compete for millennial talent. Source: Beantown as Shoetown: Sneaker makers stake claim in Boston The Source article is a solid discussion on the movement of shoe makers to the Boston area. Under Armour recently opened a flagship store there as well, turning…
American companies from appliance makers to auto parts suppliers have lined up to offer a quiet caution to President-elect Donald Trump as he considers pulling the United States from trade deals: most lost manufacturing jobs aren’t coming back, but higher costs for consumers could. Source: Sneakers show limits of trade policy in reviving jobs for…
The holiday season is approaching. This is a critical moment for every company. As stores ramp up to deal with Black Friday, Cyber Monday and every holiday sale ever, New Balance is reeling over comments made against TPP. I’ve been writing about TPP and New Balance since last year. I was basically the only…
A comment from a New Balance executive about Trump’s stance on trade has set off a truly bizarre reaction. Source: We live in crazy times: Neo-Nazis have declared New Balance the ‘Official Shoes of White People’ – The Washington Post As a sign of how stupid the world is becoming, people are now associating New…
Source: The Most Popular U.S. Brands In China This isn’t exactly a detailed post. It’s just a click through, but it’s kind of a surprise. The company that is Made in the USA (well partially made in the USA) is the 3rd largest U.S. brand in China. That’s actually amazing when you consider it is…
We’ve joined forces with Boston-based New Balance for the Danner x New Balance “American Pioneer Project,” which includes the New Balance MiUSA 585 and Danner Light Pioneer boot. The collection is a celebration of two authentic American brands, on opposing coasts, creating two premium, domestically manufactured models that represent the spirit of American craftsmanship, heritage…
Ronnie Fieg continues his strong partnership with New Balance, and becomes the first person to collaborate on the Made in USA 997.5. Fieg presents two models as part of the Mykonos 997.5 collection – Source: Ronnie Fieg x New Balance Mykonos 997.5 Collection – Kith NYC Ronnie Fieg continues to impress with his collabs on…
I don’t have any tattoos, which is strange when you consider I am ex-Navy and all druken sailors end up with tattoos when they hit the PI or some random country abroad. I’ve always admired the art of tattoo artists. New Balance is obviously a huge influence on me. I actually contacted the US facility…
580 Outdoor Boot features blown rubber outsole and leather/neoprene upper for protective comfort during winter months. Source: 580 Outdoor Boot – Men’s 580 – Classic, – New Balance – US – 2 I’m not putting any links to make dough on with this. I’m simply sharing this because it only solidifies the point I made…
Source: David Ortiz Walk-Off Collection Super fans of #34 can join in the celebration by snagging Made in USA lifestyle sneakers inspired by Papi’s on-field cleats. All shoes in the Walk-Off Pack will be available in limited quantities at newbalance.com/ortiz-walk-off-collection and at New Balance Boston (583 Boylston Street, Boston) with the exception of the Final…
Taking a tougher stance on brand protection, Amazon starts demanding that third-party sellers pay fees and secure approvals from brands Source: brandchannel: Amazon Gets Tough With Third-Party Sellers of ‘Restricted’ Brands For years I’ve looked forward to the holiday sale season. Typically I begin prepping for that time right now in September. I increase inventory…
Source: Timbuk2xNewBalance I recently got into cycling. My knees were starting to give me a lot of problems so running was getting tougher and I don’t hoop like I used to. My wife bought this crazy bike, the right kind of bike and although it’s not my size, I ride it because I was a…
Next Tuesday I have to do an Insider Ties and I think what I will get into is the stream of Flagship Stores popping up from various brands and what this means to Nike. First, what is a flagship store? From Reference.com: The most successful flagship stores share common key elements. Each store is usually the…
