Note: When reselling reverts to only hyped and limited products, the sneaker market is trending down. A healthy general release market in third party sales is a good thing. In a recent discussion with Matthew Kish of Business Insider I utilized resale data to show a slowdown in the sale of Nike footwear. While I…
2017 NIKE, Inc. Investor Meeting | The Scale of Sport Highlights – A Detailed Breakdown 3 to 5 years, that’s how long a business takes to reflect the true momentum of the company. After monitoring and watching the introduction of websites and the growth of businesses in the sneaker industry, I developed a theory that…
Ja Lives in the City Where Their Most Beloved Emcee was Murdered Buying Cookies. Ja is an All-Star and one of the most exciting players in the NBA. To have him on the Nike roster, after Nike incorrectly stepped away from Kyrie, is beneficial to Nike’s ability to retain a share of the sneakers bought…
Fila Performance Running: https://www.fila.de/Featured/Running-Shoes/ Karhu Ikoni Trail 1: https://us.karhu.com/blogs/news/the-karhu-ikoni-trail-blends-technical-functionality-with-bold-style Nike Leak Protection: https://about.nike.com/en/newsroom/releases/nike-leak-protection-period-innovation Puma and Modibodi: https://arch-usa.com/girldads-need-to-check-out-this-puma-and-modibodi-collection-for-periods/ PUMA and Modibodi®: Period Pep Talks | Puma Provides Positive Promotion of Periods While Participating in Sport Under Armour and Steph Curry: https://about.underarmour.com/en/stories/2023/03/under-armour-and-stephen-curry-lock-in-groundbreaking-partnershi.html adidas’ Road to Records: https://news.adidas.com/running/adidas–history-making-adizero–road-to-records-returns-for-third-season/s/36e69aa4-dc9e-47b9-a85b-80a39f7e96ab Sock-a-Knee: https://sockaknee.com/ Video Breakdown 0:00 Introduction 0:24 Topics 0:36 Fila…
(pics from Armory Track) The story from Armory Track’s website reads like any other sponsorship deal: ArmoryTrack.org – News – The Armory Foundation And Nike Partner To Enhance And Expand Opportunities For Youth To Engage In Running, Track & Field THE ARMORY FOUNDATION AND NIKE PARTNER TO ENHANCE AND EXPAND OPPORTUNITIES FOR YOUTH TO…
Nina Chanel Abney’s undefinable style steers the Air Jordan 2 into a bold new lane. Maintaining the sleek look of the ’86 icon, this version harnesses Abney’s artistic sensibility to make a powerful statement. The rich mixture of textures on the upper is highlighted by artisan detailing, a new perf pattern and flashes of…
I did. Instead of writing an entirely new article, I’m going to build a discussion from older articles on this site. I’ve explained that Nike is always looking to Apple for where the company is headed. I’m surprised that this partnership wasn’t with Apple TV. From Nike: Netflix’s more than 223 million worldwide members will…
Our RTFKT World Merging experience is now live! Connecting virtual and physcial worlds through NFTs and WM Chips Embedded in our iRL Products. pic from Steven Vasilev on LinkedIn Source: Steven Vasilev on LinkedIn: Our RTFKT World Merging experience is now live! Connecting virtual | 78 comments Note: This post is an exercise in argumentation….
WE KNOW. IT’S A LOT TO TAKE IN. Source: What Just Happened? The love/hate relationship with Nike’s SNKRS app generates the type of engagement brands dream about. Fans on SNKRS miss out on products and the engagement on Sneaker social media skyrockets. Fans win kicks on the SNKRS app, and the engagement propels to an…
Massive rail strike next week could deal another blow to America’s economy – CNN The looming possibility of a strike by unions representing more than 90,000 workers at the nation’s freight railroads has businesses nationwide worried. The unions are poised to go on strike on September 16, a move that could bring nearly 30% of the nation’s…
Nike allowed Kanye to walk. Drake is Nike’s entertainer partnership, but the product from Nocta is a drop in the bucket against Nike’s willingness to spend up to 8 billion dollars a year in endorsements and sponsorships of athletic events and athletes. Nike understands seeding and product placement, but nothing ever rivals Nike’s sponsorship of…
Nike (M)ove Like a Mother Global Program — NIKE, Inc. What to Know Nike is launching a global maternity training program through NTC, helping invite more pregnant and postpartum people back into sport. The comprehensive, 24-workout training program covers strength training, cardio, mobility and yoga throughout every stage of pregnancy. The program adds to a…
2022 World Athletics Championships: A day-by-day guide to the biggest women’s events at Oregon22 and details on how to watch (TV and streaming). Runs July 15th to 24th. Source: Overall Event Schedule Source: 2022 World Track and Field Championships: Women’s Events Niche sports are no longer niche. As traditional television ratings slide, the idea that…
MEMPHIS, Tenn. — Corderion Harris was arrested after officers said he was one of at least 15 people breaking into a rail yard on June 10 around 2 a.m. Police said at least 17 train cars were broken into and at least 30 boxes were removed. They also said that all of the boxes contained…
The Air Force 1 Low and NSW polo release June 4 on the SNKRS App and at select retailers. Source: Nike Puerto Rico Collection 2022 Official Images Release Date The N7 Collection is designed in the spirit of championing athletes and expanding sport for the next generation. Source: Nike N7 Summer 2022 Free Crater…
Shoe Dog: A Memoir by the Creator of Nike: Knight, Phil: 9781501135910: Books: Amazon.com I read Just Do It by Donald Katz when I was building my sneaker company arch. I knew reading about Nike’s growth during an important moment in the history of the company could provide insight into running my own sneaker brand….
MEMPHIS, Tenn.– Three men are behind bars after police say they stole shoes from a train in North Memphis Monday night. According to Memphis Police, nine suspects entered a boxcar on North Holmes Road after 9 p.m. They were stealing Nike shoes from the boxcar when officers, the K9 unit and CSX Railroad made the…
If you missed yesterday’s championship game, I live tweeted the entire event with my thoughts as South Carolina put on a masterclass in defense and execution. #NCAAWBB The women’s championship game streaming on Hulu has angles so good it’s like being courtside. The Gamecocks are smashing right now. UConn looks outclassed. It looks like Under…
Check out Trent’s books on Amazon: How Sneakers Saved My Life: https://amzn.to/34tdUGj How Sneakers Ruined My Life: https://amzn.to/3CCRPSo In this long interview I dive into 10 Questions with Trent the founder of Exclucity and the author of a memoir and business book series that opens the door to how both Nike and adidas’ moves to…
Source: Nike SNKRS. Release Dates & Launch Calendar The Month of Madness is in full swing! Shop your team’s collection and make sure you’re ready for the biggest dance of the year! Refresh your rotation with the hottest releases in the Nike App. Set up drop-day notifications so you always get a spot at launch.
Source: https://amzn.to/3CCRPSo In my book Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail, I recounted the story of a small chain in Mississippi that eventually sold to Jimmy Jazz. I explained how Nike’s CDO, now CDA, wasn’t something that was incidental. I recently talked about another small chain in this post:…
Welfare, bankruptcy, arrests, failed businesses, and more. In Book 1, How Sneakers Saved My Life, Trent rips the covers off and takes us on the roller-coaster ride that is his life. From the very first page of this riveting autobiography, the reader is given a front-row seat to the hard-knock life of Mr. Trent Out…
