5 Sneaker Industry Predictions for 2024 | Number 1: Smaller Brands will Face Extreme Headwinds

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As buyers reduce purchasing and default to readily available products at specialty running and mainstream sneaker stores, distribution will rear its head as the de facto cause of collapse for brands without the brand recognition to move fans into the purchase funnel. In Olympic years advertising spend increases and as bigger brands vie to keep…

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THE ROGER Pro by On at KITH | Resale as a Parachute and Hype as a Strategy

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Kith presents THE ROGER Pro by On in a Kith-exclusive black & ivory colorway, alongside its original white & indigo iteration. THE ROGER Pro, designed in collaboration with Roger Federer, exists at the intersection of performance, innovation and design with its high-density foam midsole, stability-enhancing footbed and impact absorbing Speedboard® technology. Wearability and durability are…

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On Running’s Non-traditional Marketing is Traditional and Beautiful | Become a Mountain

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The Tony Award-winning choreographer leads us through his enigmatic film, which explores the intersection between athleticism and artistry. Source: Introducing Become a Mountain: A new film from Justin Peck and On Admittedly I hadn’t heard of Justin Peck but seeing that he was influenced by Savion Glover connected me to him. In a short film…

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Will the On Athletics Club Europe Concept Arrive in the U.S.? | Updated with OAC Colorado

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Six young athletes, one team that will redefine the next generation of running. Meet On Athletics Club Europe: Our brand-new track team for up-and-coming runners who dare to Dream On. Source: On Athletics Club Europe As On increased distribution the company is facing the reality of entering more mainstream sneaker marketplaces. The brand, no longer…

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Footwear News Touts On Running as 2021 Brand of the Year, but Dusty Wall Displays and Lack of Brand Awareness Hint at Potential Problems

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With top-selling sneakers, a successful IPO and ground-breaking sustainable innovations, the athletic brand is riding high. Source: How On Won on All Fronts to Become the 2021 Brand of the Year On Running’s success has primarily been a benefit of controlled distribution to a market that loves the product. An IPO generates a completely different…

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The On Cyclon Advances the ‘FutureLoop’ Concept via Circular Subscription Model

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On’s 100% recyclable high-performance running shoe created with bio-based resources. Discover the technical details. Join the journey. Source: Cyclon: the 100% recyclable sustainable shoe | On FutureLoop is the name of adidas’ 100% recyclable sneaker program. Watch this before you continue reading, because I don’t really need to write anything if you watch this. I’ll…

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