Source: PUMA reports strong Sales and EBIT growth in the first Quarter despite Geopolitical Tensions and Supply Chain Constraints With so much attention being paid to direct-to-consumer strategies, overlooking PUMA’s decision to rededicate itself to its wholesale partners is being overlooked. As more shelf space becomes available with every other sneaker company relying so heavily…
Kick it like Beckham! Just before Christmas last year we have signed our partnership with Romeo Beckham. The 19-year-old will be wearing our PUMA FUTURE Z 1.2 football boots. Romeo is currently preparing for his second season in professional football after signing with Fort Lauderdale CF, a USL League One side and reserve affiliate of…
Source: The Black Fives Collection | PUMA The Black Fives became known to me when Nike made a shoe celebrating the team over ten years ago. Nike didn’t really do a great job of storytelling. The shoes were placed on clearance when an owner of an Athlete’s Foot closed his store and combined the sneakers…
The arrival of inventory is slow due to the supply chain disruptions and manufacturing shut downs in countries where footwear production takes place. This will shape retail throughout the holiday season. While many of the coveted sneakers have already arrived and will be available, those shoes tend to be in the high to premium price…
Source: PUMA x Animal Crossing™ PUMA x Animal Crossing™: New Horizons Wild Rider Men’s Sneakers $110.00 The wildly successful video game series Animal Crossing™: New Horizons is crossing over to apparel: these Wild Rider Low Boots feature an instantly recognisable screen-printed graphic design intersected with PUMA’s classic translucent PUMA Formstrip – it’s a design…
Source: PUMA SIGNS NBA GUARD KILLIAN HAYES TO THE PUMA HOOPS FAMILY – PUMA CATch up The NBA’s MVP is a Nigerian who lived in Greece. The best rising star in the league is from Croatia and while the U.S. still dominates the game of basketball, that dominance is basically a 100m dash where the…
Here is the link for the original article on the Puma Xetic: PUMA & MIT Lab Introduce XETIC Cushioning and it Reminds Me of My 3 Displacement Tech Puma has been rolling out a new cushioning technology named Puma Xetic. August 11th, the company issued a press release featuring video and pictures. It was an…
My want to be an emcee days are far behind me, although I did make an appearance on my son’s recent album. That wasn’t my choice… the song was supposed to be a demo, but he took it and put it on his album, smh. I might as well share it since it makes for…
picture via NBA.com Source: PUMA.com | Forever Faster. Digital chunks, NBA viewership, influencers, Youth culture and sneaker culture… all of these things crash together but aren’t discussed in detail by those attempting to understand how to create an environment where basketball sneakers become treasured gems again. All of these things matter to marketing teams, but…
Source: J.Cole | PUMA.com The abundance of options that exist in footwear means that the company that carries the most shelf space is typically the company that wins. There isn’t any secret that one company dominates the hearts and minds of consumers when it comes to sportswear. As a matter of fact, it’s what makes…
Sports brand PUMA believes it’s never too soon to begin thinking sustainably — that’s the idea behind the new kids’ collection TIME4CHANGE. Source: Starting out green: PUMA debuts eco-friendly youth line TIME4CHANGE A few days ago I posted a video on YouTube of a plant based sneaker from Nike. I thought that was one of…
PRODUCT STORY Back in 1980, we introduced the Fast Rider: Source: PUMA x CHINATOWN MARKET Future Rider B Men’s Sneakers | PUMA US The Rider is a product that was born in the 80s and Puma has decided to update the model. This is a decision based on the trend of retro and modernizing classic…
A limited-edition Air Jordan I High OG, the partnership’s first revealed product, debuted during Dior’s Fall 2020 presentation. Source: Jordan Brand x Dior Jordan 1 Official Partnership Jordan Brand collabs are often celebrated because they fuse together two different worlds to create a product that has value across categories. It would seem that any alignment…
It’s the first time the e-commerce giant’s fashion arm has partnered with another company to launch a new brand. Source: Amazon Fashion Partners With Puma on Exclusive Athleisure Label But is possibly one of the worst decisions I’ve seen in the athletic apparel industry. Whenever I prepare to write a discussion on Amazon and their…
Source: Active Gaming: PUMA and PLAYSEAT revolutionized seating – PUMA CATch up My initial response was, uh, okay, and then I stopped and realized not less than two months ago, my wife bought my son a new gaming chair. She searched all over for a seat that would be comfortable and it would allow him…
Source: Find us on 609 Fifth Avenue, New York City! – PUMA CATch up This space won’t make any money. I wanted to get this out of the way. With the costs of commercial leasing in New York, PUMA probably can’t generate enough in sales to turn a profit, but this space isn’t about profit….
0:44 This week I take the time to talk about the great execution of the Jay Howell x Vans landing page on the Vans website: https://www.vans.com 3:12 I take a quick look at the Puma site and the fact that they are celebrating Usain Bolt’s 9.58 time from ten years ago, but it reminds…
PRODUCT STORY When it comes to style, designer Mike Cherman creates his own rules. His bootleg aesthetic brand, Chinatown Market, is no different. Inspired by the grit and style of New York’s famous Canal Street, Chinatown Market stands out with daring attitude, fun graphics, and cheeky prints. Influenced by retro basketball, the first iteration of…
Source: Stepping out of the shadows: our proud new brand stichd – PUMA CATch up The best time to develop new ventures is when things are going well. The shifting of Dobotex from a PUMA owned manufacturer of licensed brands to a full blown brand is now. This is not exactly new, it’s a rebranding….
This week I didn’t write on the site as much because I did a basketball camp with my daughter. That doesn’t mean I don’t have an Insider Ties topic. The biggest basketball story (outside of the ongoing tariffs war) is, of course, the NBA Finals. The Raptors defeated a wounded Warriors squad and Kawhi completed…
Source: Welcome on Board, Fiona May and Héloïse Temple-Boyer! – PUMA CATch up (pictured Fiona May) At PUMA’s Annual General Meeting, Fiona May and Héloïse Temple-Boyer were elected into PUMA’s Supervisory Board replacing Jean-Marc Duplaix, Chief Financial Officer of Kering S.A. and Béatrice Lazat, Senior Vice-President Human Resources of Kering S.A. Héloïse Temple-Boyer is Deputy General Manager of ARTÉMIS S.A.S. and graduated…
This week I wrote a number of compelling articles on the site at https://arch-usa.com. As always there were a few topics that I didn’t get to because of time and this Insider Ties will focus on two stories that you might find important. Vans awarded 75,000 dollars to Flagstaff High School in their Vans Custom…
