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Complex’s Netflix Show “Sneakerheads” Isn’t a Documentary or a Serious Project… It’s Just Goofy, Mainstream Fun

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In chapter one of my book “Nike’s Consumer Direct Offense…” I state: Sneaker culture has become mainstream. A quick search online garners report after report on reselling sneakers and articles on how athleisure is driving fashion. One look at the income of major sneaker companies now vs the year 2000 and there is a direct…

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The Collectible-Sneaker Game: A Guide for Obsessives and Beginners| Wall Street Journal

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Collecting limited-edition sneakers has evolved from the pasttime of a loopy subculture to a booming mainstream passion. Here’s an insider look at how it works Source: The Collectible-Sneaker Game: A Guide for Obsessives and Beginners This article on the WSJ shows the reach of the sneaker culture on mainstream. Most of the people featured in…

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