Under Armour – Page 3

If You Build It, They Won’t Come… Build It Anyway: Under Armour’s ‘Ready For Anything’ Series is Another Step

Chris Burns4 years ago4 years ago110 mins

Source: https://about.underarmour.com/news/2020/09/under-armour-creates-ready-for-anything I had a long conversation with Sneaker Box Podcast Founder Rashone Bryant about Under Armour. He had strong feelings about a post where I stated that this is a different Under Armour than the previous years. He explained that Under Armour has almost always “got it right” but they’ve never found the right combination …

Another Reason to Look at Under Armour’s Focused Performer in a Different Way | UA Dark Sky Distance Team

Chris Burns5 years ago5 years ago17 mins

Source: INTRODUCING DARK SKY DISTANCE, UNDER ARMOUR’S NEW ELITE PRO RUN TEAM There are several pivotal moments in Nike’s transition where Nike moved from a brand where endorsed players “spatted” the Swoosh onto adidas and Spot-Bilt shoes, to embracing the Swoosh and their support of athletes. In the 1984 Olympics, in Los Angeles, Nike’s push…

The Man Behind the Difficult Task of Building the UA Embiid One: Reggie Wilson

Chris Burns5 years ago5 years ago09 mins

UA’s Footwear Designer Reggie Wilson Shares What Went Into Designing Joel Embiid’s First Signature Shoe Source: Interview with UA Embiid One Designer Reggie Wilson I don’t work for Under Armour so I get to discuss the difficult aspects of launching a new signature model from the outside. What do I mean by difficult? Let me…

The Difficult Road to Visibility: Under Armour Adds WNBA Rookie Endorsements

Chris Burns5 years ago5 years ago012 mins

Under Armour Welcomes WNBA Star Rookies Bella Alarie, Kaila Charles and Tyasha Harris to Elite Roster (The Dallas Wings landed Ty Harris (above) at no.7 in the draft, a pass-first point guard that steadily increased her scoring each season. She finished her senior season with 12 points per game to go alongside an impressive 5.7…

Under Armour Breaking Up With UCLA is Emblematic of a Broken Marketing Machine

Chris Burns5 years ago5 years ago210 mins

Under Armour is backing out of their deal with UCLA. There are a few possible reasons why this is taking place: https://arch-usa.com/under-armour-ceo-patrik-frisk-wrote-a-letter-on-equality-under-armour-has-a-chance-to-rebuild-itself/ In the post on the link above, I show the timeline of the collapse of UA’s share price on the stock market. This underscores every action UA is taking at this time. Taking…

Under Armour CEO Patrik Frisk Wrote a Letter on Equality | Under Armour Has a Chance To Rebuild Itself

Chris Burns5 years ago5 years ago111 mins

The following letter was shared by Patrik Frisk with Under Armour’s global teammates on June 8, 2020. https://undrarmr.co/30jSc2R Source: A Message From Under Armour CEO Patrik Frisk On June 8th UA’s CEO wrote a letter. On April 22nd, 2016 Under Armour’s share price was 44.74. Today, Under Armour’s share price is 8.49. On June 8th UA’s CEO…

Is $UAA and $UA Under Armour Stock on a Path to 1 Dollar and What Happens Then?

Chris Burns5 years ago5 years ago19 mins

Anyone who knows me, knows that I’ve been actively tracking Under Armour as a company for over 5 years. I, at one point, used the company as a model for my own shoe company. In this time I’ve written 491 posts that have either discussed UA directly or indirectly. That’s enough to write a book…

Under Armour Borrows 700,000,000 Million Dollars to Offset COVID-19 | via Baltimore Business Journal

Chris Burns5 years ago5 years ago15 mins

Source: Under Armour faces coronavirus cash crunch, borrows $700M On March 10th I wrote a post that derived from an in-store visit here in Memphis. The post was about the Curry Be Amazing basketball shoe released to celebrate International Women’s Day. In this post I gave my thoughts on the sneaker and that evolved into…

New Balance, Nike and Under Armour Make Contributions to COVID-19 Relief Efforts | Updated 3/26/2020

Chris Burns5 years ago5 years ago04 mins

Source: NEW BALANCE FOUNDATION PLEDGES $2 MILLION TO SUPPORT COVID-19 RELIEF EFFORTS Before I jumped back into writing about the industry I thought it was important to take a few minutes to share the sneaker companies who have made financial contributions to efforts to fight COVID-19. I visited over 20 footwear brand websites and only…

International Women’s Day 2020 and Curry 7 B-Amazing Colorway | An Under Armour Prediction for 2020

Chris Burns5 years ago5 years ago110 mins

Stephen Curry Teams Up With Storm Reid On International Women’s Day Curry 7 Colorway Buy the B Amazing: https://www.underarmour.com/en-us/pid3023595-500?iid=hero&iidasset=FW19_BBALL_CURRY7_500_PRM Source: International Women’s Day 2020 and Curry 7 B-Amazing colorway I was out doing shopping to see which brands are beginning to pick up momentum heading into spring and surprisingly there were several shoes in resale…

On Running Cloud X, The Rock and Under Armour | Influencer Marketing vs Brand Loyalty

Chris Burns5 years ago3 years ago110 mins

The Rock chose the right shoe for his high-energy introduction of the teams in the final game of the American football season, taking to the stage in the Cloud X. Source: Dwayne ‘The Rock’ Johnson Opens The Big Game in the Cloud X 5 Million dollars is the going rate to run an ad during…

The Only Way Is Through | Under Armour Lays the Foundation for Recovery

Chris Burns5 years ago5 years ago06 mins

Source: The Only Way Is Through Over the last five years the Shield has found itself as a darling of the stock market with the momentum to disrupt adidas, become a brand without an identity and without shelf space in urban accounts or buried in the back of sneaker stores like Finish Line and Foot…

The UA Anatomix Spawn 2 Finally Arrives in 2020 After 6 Years Away

Chris Burns5 years ago5 years ago08 mins

Under Armour’s Anatomix Spawn 2 is Fast, Flexible and Supportive Source: UA Anatomix Spawn 2 Curry wore the original Spawn so the shoe has a legit history in the NBA. The return of the shoe in its second version arrived without fanfare or celebration. It was a simple, straightforward delivery with Dennis Smith Jr. as…

What Bad Marketing Looks Like | Under Armour’s TREK TO THE SUMMIT

Chris Burns5 years ago5 years ago010 mins

Under Armour Takes on Iceland for Reveal of Performance Apparel and Footwear Fusing Run, Outdoor and Style Source: TREK TO THE SUMMIT I’ve been excited by the PR and content coming out of Under Armour. The company has taken a volatile marketplace problem and the injury to its star athlete and they’ve begun repackaging the…

Under Armour Talks Rehab and Drops Their Own Bred Colorway in the Curry 7 Focus

Chris Burns5 years ago5 years ago08 mins

SEE NOTHING BUT YOUR GOALS. Curry 7 Focus Colorway Represents Precision And Tenacity. Source: Introducing the Curry 7 Focus Colorway I have to walk to the back of the store at Finish Line Wolfchase to see any version of the Curry 7. As Finish Line has taken a hard shift towards apparel and a redesign…

Shifting From Sports to Media | Case Study on Under Armour’s Curry 7 UNDRTD Anthem

Chris Burns5 years ago5 years ago011 mins

Curry 7 Launch Colorway a Nod to Athletes Everywhere Who Have Ever Been Doubted Source: Introducing Curry 7 UNDRTD Anthem Video and Colorway In the 355P Problems in Retail Class I’m teaching at U.T. Austin this semester, the biggest issue I have is that it’s online and we don’t get to jump into case analysis…

Under Armour Introduces Leon Gu the Designer of the Curry 7

Chris Burns5 years ago5 years ago06 mins

Source: The Designer of the Curry 7 Discusses the Shoe’s Design Inspiration and What It’s like Creating a Shoe for the Sharpest Shooter in the Game In what I think is a first, I know the name of an Under Armour designer. If you find any sneakerhead and ask them to name a designer these…

UA Storm Cyclone Pants show why Under Armour’s Failed UAS Could Have Worked but…

Chris Burns6 years ago6 years ago06 mins

Shop Under Armour for Men’s UA Storm Cyclone Pants in our Men’s Pants department. All men’s pants are eligible for FREE SHIPPING in the USA. Source: Men’s UA Storm Cyclone Pants | Under Armour US I’m using the picture at the lead to establish one thing, Under Armour is white asf. Yep, I said it…

Under Armour Announces Second Quarter Earnings And Conference Call Date

Chris Burns6 years ago6 years ago05 mins

BALTIMORE, July 16, 2019 /PRNewswire/ — Under Armour, Inc. (NYSE: UA, UAA) plans to release the results of its second quarter (ended June 30, 2019) on Tuesday, July 30, 2019 at 6:55 a.m. ET. Following the news release, Under Armour management will host a conference call at approximately 8:30 a.m. ET to review results. This call will be webcast live at https://about.underarmour.com/investor-relations/financials and will be archived and available for…

Stephen Curry and Under Armour’s Debut of ‘Range Unlimited Golf Collection’ is a Key | Marketing

Chris Burns6 years ago6 years ago07 mins

Source: Stephen Curry and Under Armour Debut Range Unlimited Golf Collection in Shenzhen, China Wipeout led to American Ninja Warrior which led to the Ultimate Beastmaster on Netflix which has led to Steph Curry’s ‘Holey Moley‘? Okay run that back with video: Alright, I just dug myself a hole in this post, which is…

Insider Ties Ep. 157 | Missed Opportunities in Marketing Post NBA Finals

Chris Burns6 years ago6 years ago01 mins

This week I didn’t write on the site as much because I did a basketball camp with my daughter. That doesn’t mean I don’t have an Insider Ties topic. The biggest basketball story (outside of the ongoing tariffs war) is, of course, the NBA Finals. The Raptors defeated a wounded Warriors squad and Kawhi completed…

Why Basketball is Still Important Although Shoe Sales Have Slowed in the U.S. | Under Armour Asia Tour

Chris Burns6 years ago6 years ago17 mins

Stephen Curry will be Joined by Under Armour Teammates Joel Embiid, Dennis Smith Jr. and Mo Bamba Source: UA BASKETBALL TO TAKE ON ASIA THIS SUMMER The trade war has done one thing, in my opinion, to the sneaker market in the U.S. It’s shown that American brands have a better grasp on what they…