If You Build It, They Won’t Come… Build It Anyway: Under Armour’s ‘Ready For Anything’ Series is Another Step

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Source: https://about.underarmour.com/news/2020/09/under-armour-creates-ready-for-anything I had a long conversation with Sneaker Box Podcast Founder Rashone Bryant about Under Armour. He had strong feelings about a post where I stated that this is a different Under Armour than the previous years. He explained that Under Armour has almost always “got it right” but they’ve never found the right combination …

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Another Reason to Look at Under Armour’s Focused Performer in a Different Way | UA Dark Sky Distance Team

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Source: INTRODUCING DARK SKY DISTANCE, UNDER ARMOUR’S NEW ELITE PRO RUN TEAM There are several pivotal moments in Nike’s transition where Nike moved from a brand where endorsed players “spatted” the Swoosh onto adidas and Spot-Bilt shoes, to embracing the Swoosh and their support of athletes. In the 1984 Olympics, in Los Angeles, Nike’s push…

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Under Armour Breaking Up With UCLA is Emblematic of a Broken Marketing Machine

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Under Armour is backing out of their deal with UCLA. There are a few possible reasons why this is taking place: https://arch-usa.com/under-armour-ceo-patrik-frisk-wrote-a-letter-on-equality-under-armour-has-a-chance-to-rebuild-itself/ In the post on the link above, I show the timeline of the collapse of UA’s share price on the stock market. This underscores every action UA is taking at this time. Taking…

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Under Armour CEO Patrik Frisk Wrote a Letter on Equality | Under Armour Has a Chance To Rebuild Itself

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The following letter was shared by Patrik Frisk with Under Armour’s global teammates on June 8, 2020. https://undrarmr.co/30jSc2R Source: A Message From Under Armour CEO Patrik Frisk On June 8th UA’s CEO wrote a letter. On April 22nd, 2016 Under Armour’s share price was 44.74. Today, Under Armour’s share price is 8.49. On June 8th UA’s CEO…

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New Balance, Nike and Under Armour Make Contributions to COVID-19 Relief Efforts | Updated 3/26/2020

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Source: NEW BALANCE FOUNDATION PLEDGES $2 MILLION TO SUPPORT COVID-19 RELIEF EFFORTS Before I jumped back into writing about the industry I thought it was important to take a few minutes to share the sneaker companies who have made financial contributions to efforts to fight COVID-19. I visited over 20 footwear brand websites and only…

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International Women’s Day 2020 and Curry 7 B-Amazing Colorway | An Under Armour Prediction for 2020

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Stephen Curry Teams Up With Storm Reid On International Women’s Day Curry 7 Colorway Buy the B Amazing: https://www.underarmour.com/en-us/pid3023595-500?iid=hero&iidasset=FW19_BBALL_CURRY7_500_PRM Source: International Women’s Day 2020 and Curry 7 B-Amazing colorway I was out doing shopping to see which brands are beginning to pick up momentum heading into spring and surprisingly there were several shoes in resale…

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Under Armour Announces Second Quarter Earnings And Conference Call Date

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BALTIMORE, July 16, 2019 /PRNewswire/ — Under Armour, Inc. (NYSE: UA, UAA) plans to release the results of its second quarter (ended June 30, 2019) on Tuesday, July 30, 2019 at 6:55 a.m. ET. Following the news release, Under Armour management will host a conference call at approximately 8:30 a.m. ET to review results. This call will be webcast live at https://about.underarmour.com/investor-relations/financials and will be archived and available for…

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