Alright, I wrote a few weeks ago that Big Baller Brand was trolling us. I was obviously wrong and it’s apparent that Lavar Ball is dead serious in his approach to launching BBB. I made a statement that I wouldn’t write anything else about BBB, but here I am writing another title mentioning the brand.
It’s basically the same as Yeezy kicks. I don’t write a lot about them because
- I’ve never been able to buy a pair… even with all of my connections.
- The 350 and 750 are dope and took some creativity to bring to life. They also sell very well and make for great conversation, but I don’t write about them because it’s a forgone conclusion that you will be able to flip the shoes if you do get them.
- I don’t have the energy or interest to talk about which bots work in buying the kicks.
I just don’t write a lot about them. Tayib, Housakicks, does real vs fake to help people check for authenticity, but a lot of posts about colors and styles releasing… we just don’t do it. I don’t in particular.
This time though, the second restock and launch of the Powerphase kind of irks me. These shits are ugly. The kicks didn’t get play when I was younger. The only people rocking these were our gym teachers and coaches. Dope boys were rocking Fila and Jordan. I was rocking Top Ten adidas, but this is a damn Reebok. Jane Fonda was rocking Reebok. Nerds were beating off to workout tapes of women wearing leotards, and I don’t care if I’m talking about the Reebok Freestyle, if you like these then that’s on you.
Personally, it feels like Kanye and adidas is trolling us. I feel about this the way I felt about Pablo and most of Yeezus. This just doesn’t feel like it took any effort. The idea that the shoe is reselling for 800-1400 dollars is a joke.
I defend Kanye often in my discussion on the importance of marketing and branding, but this time, I can’t do it. In my worst English, “These shits is wack.”