PRODUCT STORY Back in 1980, we introduced the Fast Rider: Source: PUMA x CHINATOWN MARKET Future Rider B Men’s Sneakers | PUMA US The Rider is a product that was born in the 80s and Puma has decided to update the model. This is a decision based on the trend of retro and modernizing classic…
Source: waffleheads Typically I have a lot to say about influencer marketing… unless I see it and it’s done right. If you’re reading this it means I either think something was not a smart play, or if you’re noticing that this post is shorter than the stuff I usually write, something was done right. Two…
Jun Takahashi brings UNDERCOVER’s distinct design sensibility to sportswear staples. Pictures via Nike and Undercover’s website. Source: Nike x UNDERCOVER Track Suit, T-Shirt and Longsleeve From 2004 to 2015 I wore either Sho-Shot or ARCH footwear. I made my own brand. In order for people to believe in what I was trying to do I…
Explore and buy the Women’s Air Jordan 3 AWOK ‘ University Red & Sail & Black’. Stay a step ahead of the latest sneaker launches and drops. Source: Women’s Air Jordan 3 AWOK ‘ University Red & Sail & Black’ Release Date The sell through of any product released is always a matter of right…
Official Saucony Site – Shop the full collection of mens Saucony Originals. Choose from a variety of styles and color waves from our complete mens Originals gallery Full disclosure, I do not and have not had access to any people within Saucony for this post. I do have a micro to macro analysis based on…
Originally posted on Housakicks I’m sure many who read this title will get irritated, because as much as most want to claim they buy their sneakers independent of outside influences, we all know that isn’t true. We all have our preferences as it pertains to brands, colors, and style but for the most part, people wear…
image consists of Pharoahe Monch and th1rt3en’s song Cult45 and eBay’s Authentication Program eBay Sneakers’ recent growth looks amazing until you dig in to why the third-party platform’s numbers increased. In 2021 the company acquired SneakerCon and began an attempt at regaining the marketshare lost to StockX, GOAT and other platforms. eBay launched marketing campaigns…
Video Breakdown: 0:00 Intro 2:35 Stadium Goods 3:45 StockX & eBay 6:25 Disruptions Created Resale 10:45 OGs Get Diminished 12:25 The Spikes Lied 13:55 UGG is Top 10 15:55 Top 20 Sold on StockX 18:55 Buyers Have Options 21:10 The Greater Fool 24:46 The Big Reset 24:10 Wrap-Up eBay purchased SneakerCon and attempted to ramp…
I must explain why a sneaker industry analyst has taken such an interest in the Mikey Williams case. I was a high school basketball head coach in San Diego. I only care about three college programs: San Diego State (I am an alumni), Memphis (my hometown) and Miami (my son goes to the U)….
Inaugural Collection Revealed at the CLOT SS24 Fashion Show during Shanghai Fashion Week adidas Originals and Edison Chen announce their global partnership, adidas Originals by Edison Chen, as Chen ma Source: adidas Originals and Edison Chen Announce Global Partnership There are still CLOT x Jordan Brand products sitting in Nike’s retail stores. Many of them…
NXE Lo features a 3d molded footbed for air circulation, and rubber pods in the sole to offer maximum traction, Nubuck and suede accent the flexible stretchy uppers. Nature X – Clarks® Shoes Official Site (clarksusa.com) A little over a year ago Clarks rolled out their NatureX One. My immediate response was “On Running…
The Nike Ultrafly is the first product from a new Nike and Vibram partnership, bringing Vibram’s leading technology and exclusive sole design to Nike’s trail footwear offering. The Nike Ultrafly: Speed and Grip for Trail Racing — NIKE, Inc. One of the major advantages many outdoor brands have had is the partnership with Vibram. The…
Nuance: a subtle difference in or shade of meaning, expression, or sound. Right now, sneaker culture is up in arms and screaming “I told you so” about adidas‘ recent announcement that unsold Yeezy sneakers will weigh on the brand’s 2023 revenue. The inventory will be an ongoing problem for adidas but does not carry…
Source: Discover How the New adidas DEI Strategy Enables the Core Value of Respect in the Workplace | adidas GamePlan A adidas had a difficult 2022, but they began building out a DEI strategy that is discussed in detail on their GamePlan A site. Use the link above to read about their plans for being…
You are welcome here. Nature is infinitely diverse and so are we. We ARE nature. unlikelyhikers@gmail.com Unlikely Hikers is a diverse, anti-racist, body-liberating outdoor community. The Merrell collab includes: Wide widths and hard to find sizes such as women’s 13 and men’s 16 Plus size lumbar pack and sling Shirts up to size 6X Source:…
We focus on helping athletes achieve their personal best. If you love sports, you’ll love working at DICK’S Sporting Goods. Source: We Believe in the Power of Sports | Learn About Working at DICK’S Sporting Goods Jobs of Interest Now available (JOIN) is a joint program to educate sneaker culture, students and employees in the marketplace, of…
Nina Chanel Abney’s undefinable style steers the Air Jordan 2 into a bold new lane. Maintaining the sleek look of the ’86 icon, this version harnesses Abney’s artistic sensibility to make a powerful statement. The rich mixture of textures on the upper is highlighted by artisan detailing, a new perf pattern and flashes of…
adidas’ latest campaign asks the question “What is your why?” Amidst all of the dialogue around Jerry Lorenzo not being a part of the strategy, I stated that performance-based brands fell into the trap of relying solely on entertainers and influencers to drive the story. This has led to adidas’ issues with Yeezy and…
adidas Basketball unveils The 2023 Collection: Chapter 01, the first of the brand’s series of premium offerings Source: adidas Basketball Unveils the 2023 Collection: Chapter 01 & Premieres “Remember the Why” Brand Film The aesthetic of adidas’ latest collection is pure Fear of God although Jerry Lorenzo and his camp have stated they are no…
In Spring 2022, adidas announced its partnership with Impact Hub and Blavity.org to launch a new program called Cultivate & B.L.O.O.M. (Building Legacies Out of Movements), an accelerator program Source: adidas Cultivate & B.L.O.O.M. Program Elevates Black and Latinx Entrepreneurs to Accelerate Their Growth & Impact There is an uncomfortable reality of sharing empowering and…
Building on the design language of NMD S1, adidas Originals and Humanrace™ unveil NMD S1 RYAT, a boot that empowers wearers to walk their own path and stems from Pharrell Williams’ Source: adidas Originals and Pharrell Williams’ Humanrace™ Unveil NMD S1 RYAT Black: the Latest Colorway of the Hiking-inspired Boot adidas is dealing with…
Source: NEW BALANCE UNVEILS THE NEW TWO WXY V3 HIGH PERFORMANCE BASKETBALL SHOE TWO WXY V3, the third iteration remains under the FuelCell platform and is packed with design and tech built for the position-less player. The first colorway of the TWO WXY v3, called Cerebral, will be available at New Balance retail stores, www.newbalance.com and select retailers…
