Under Armour Continues to Double Down on Athletes with Smart Sneaker Tech Tackling Two Problems | UA SlipSpeed

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Introducing UA SlipSpeed, Under Armour’s Most Versatile Training Shoe Designed for Athletes Crocs, Birks and Yeezy Slides have one thing in common, they replaced the standard uniform of athletes across the country. There was a time when any gym you walked into you would find kids wearing Nike socks and slides. It was such a…

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Coco Gauff and New Balance Look Towards Legacy with Contract Extension and New CG1

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Source: Coco Gauff Signs Extension Contract with Longtime Sponsor New Balance  The importance of New Balance’s signature sneaker with Coco Guaff is immeasurable, although it won’t show up in the sales column. This signature sneaker and the contract extension shows a dedication to women in sports.  In a recent post on Saysh, Allyson Felix’s footwear…

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adidas Originals Timely Shift to Pharrell Williams’ Humanrace™ NMD S1 RYAT Black

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  Building on the design language of NMD S1, adidas Originals and Humanrace™ unveil NMD S1 RYAT, a boot that empowers wearers to walk their own path and stems from Pharrell Williams’ Source: adidas Originals and Pharrell Williams’ Humanrace™ Unveil NMD S1 RYAT Black: the Latest Colorway of the Hiking-inspired Boot adidas is dealing with…

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The Difficult Aspect of Attaining Recognition: PerryCo. Shoes founder Brittney Perry is Taking the Road Less Traveled

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   PerryCo Shoes is based in Chicago, IL. We pride ourself on being a unisex brand. Breaking gender barriers while delivering wearable versatility and style. Source: PerryCo. Shoes | Unisex Footwear and Accessories It’s hard for me to see new footwear and apparel companies and not discuss the difficulty in gaining coverage and being acknowledged…

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PUMA and Modibodi®: Period Pep Talks | Puma Provides Positive Promotion of Periods While Participating in Sport

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  Herzogenaurach, October 11, 2022 Source: Keep your head in the game: PUMA and Modibodi® introduce Period Pep Talks designed to keep women and girls in sport “With 50 per cent of girls experiencing discomfort from disposable menstrual products like pads and tampons when participating in sport or physical exercise, we felt it was important…

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COMUNITYmade x  Girls For A Change Women’s Traction 2.0 LE – Cheetah/Tumbled Aqua and Cream | Purpose and Premium Kicks

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  Source: Women’s Traction 2.0 LE – Girls For A Change via COMUNITYmade: This LIMITED EDITION colorway was a special project that was created in collaboration with Girls For A Change, a nonprofit organization that empowers Black girls and other girls of color to visualize their bright futures and potential through discovery, development, innovation, and social change…

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With No Fear of God Collection in Two Years adidas Originals x Pharrell Williams Drop an FOG Styled Premium Basics Collection

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  Just ahead of the fall season, adidas Originals and Pharrell Williams return to launch an array of new colors of their gender-neutral Humanrace Premium Basics Collection. Source: adidas Originals and Pharrell Williams Drop New Fall Colorways of their Premium Basics Collection It’s been almost two years since Jerry Lorenzo tatted the Three Stripes down…

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Video Games and Sneaker Culture Collide as The Shoe Surgeon Collabs with Call of Duty: Modern Warfare II

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Call of Duty: Next is the Call of Duty franchise’s upcoming showcase event, which will reveal in-depth information about Call of Duty: Modern Warfare II Multiplayer, Call of Duty: Warzone 2.0 and Call of Duty: Warzone Mobile. To watch, tune into youtube.com/callofduty or twitch.tv/callofduty on Thursday, September 15 at 9:30am PT. Sweepstakes close at 2:30pm…

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Allbirds Made an Air Force 1 Alternative in The Pacer but the Conservative Approach Cuts the Movement

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Source: Plant Pacers – Dreamy Green (Blizzard Sole) Newer brands can be limited in the products they create if they aren’t imaginative enough to invite themselves to the legacy of sport and the products created at pivotal moments of sneaker history. Basketball and tennis sneakers have their foundations in the 70s and 80s. Crosstraining and…

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